What is SearchOps?
A quick tour of what SearchOps does and how the main tools fit together.
4 min readHelp Centre
How can we help?
Getting started
Set up your account, add your first location, and run your first scan.
Add your first location
Add a business location so SearchOps can match it in scans and rankings.
3 min readRun your first geo-grid scan
Set up a geo-grid scan to see where you rank across a map of your area.
3 min readWork your Tasks list
Use the prioritised Tasks list to always know the next best action for a location.
8 min readCustomise your dashboard
Arrange dashboard widgets and focus the dashboard on a brand or location.
4 min readAsk the agent and run analyses
Ask questions about SearchOps and your account, run a full review of a location, and act on patterns spotted across your sources.
7 min readGoogle Business Profile
Connect your profiles, audit them, reply to reviews, and post updates.
Connect your Google Business Profile
Link your Google Business Profile so SearchOps can read its performance, track changes, reply to reviews and post on your behalf.
3 min readRun a Google Business Profile audit
Audit a profile against around 30 ranking and completeness signals, see how nearby competitors compare, and act on the fixes.
2 min readRead your Google Business Profile performance
Understand the views, calls, direction requests and clicks your profile drives.
3 min readPost to your Google Business Profile
Write, schedule and publish updates to your Google Business Profile without leaving SearchOps.
3 min readSee what changed on your Google profile and what happened next
Every change to a connected Google Business Profile on one timeline, with calls, directions, Map Pack coverage and rank in the weeks before and after it.
3 min readHow many profiles can I connect?
Profile and location connection limits on each plan, and what counts toward them.
2 min readKeywords & rank tracking
Build a keyword library, track rankings across Google and the answer engines, see who outranks you, and import from Search Console.
Build your keyword library
Add keywords to a location and track the ones that matter.
4 min readTrack rankings in Google Search Visibility
Track your position over time across Google's web results, the local pack, and AI surfaces, and see how often search features such as AI Overviews show for your keywords.
3 min readTrack AI Engine Visibility
See whether ChatGPT and Gemini name and cite your business for the prompts your customers use, with visibility rate, share of voice and every response in full.
6 min readSee which sites AI answers rely on (AI Sources)
AI Sources, which replaced the Citation Manager, shows which websites Google's AI results, ChatGPT and Gemini cite for your keywords, where to get listed, and the sites in your Google results.
3 min readResearch your prompts
Prompts written for each branch from your own evidence, what each one is based on, and which you already measure.
8 min readAsk as the customers you actually get
A persona is a constraint your customer is carrying. Check whether cost, hours or transport changes which businesses the engines recommend.
4 min readChoose the prompts AI Engine Visibility runs
Add, edit and shape the prompts each keyword is checked with, how many a keyword gets on your plan, and how to write prompts that earn their check.
7 min readImport keywords from Google Search Console
Connect Search Console and pull in the queries you already rank for.
2 min readKeyword rank checks explained
The allowance behind Google Search Visibility. One keyword looked up = one check; keywords are unlimited, so how often you check is what counts.
3 min readTrack your competitors
See every rival you meet across scans, Search and ChatGPT merged into one scoreboard, with their traffic, keywords, the gaps you can close, and changes to rival listings.
5 min readScans & geo-grid
Run geo-grid visibility scans, schedule them, and read your results.
Reading your geo-grid results
Understand the grid, your average rank, and what the colours mean.
3 min readSchedule recurring scans
Set scans to run automatically so you track visibility over time.
2 min readSchedule recurring checks
Automate geo-grid scans, rank checks and AI Engine Visibility checks from one place.
3 min readRead your Map Insights: territory, categories, reviews and listing checks
Map Insights shows where you win on the map across every keyword, whether pins you miss are down to distance, the categories and review counts of the businesses in the top 3, and listing checks for keyword-heavy names.
4 min readReviews
Monitor reviews across locations and reply faster.
Links & listings
See who links to your website, check your directory listings branch by branch, and find where competitors are listed and you aren't.
Website
See the searches Google already sends your site, and which of them are worth tracking.
Reports
Build client-ready reports, print them and email them on a schedule.
Build client-ready reports
Build a client report from your rankings and Google Business Profile results, then print it or email it on a schedule.
3 min readAnalyse your data with Explore and your board
Slice any metric into a pivot or chart in Explore, then keep the views you build on one filterable board under Reports.
3 min readCredits & billing
How credits and quotas work, plans, and managing your subscription.
API & MCP
Use the SearchOps API and connect the MCP server to your own tools.
Troubleshooting
Fix common problems with scans, connections, imports, and more.
Can't find what you need?
Our team replies by email, usually within one UK working day.