Help Centre

How can we help?

Step-by-step answers for every part of SearchOps, kept up to date as the product changes.

Popular:

New to SearchOps? Start here

1
Add your first location
Add a location, match it to its Google listing (Place ID), and pick the keywords for each of your services in one step.
2
Connect your Google Business Profile
Connect your Google Business Profile to see its calls, directions and website clicks, edit profile details, post updates and reply to reviews from SearchOps.
3
Run your first geo-grid scan
Run a geo-grid scan on Google Maps, Google Search + AI Overview or Google AI Mode: grid size, coverage, keywords and credit cost.
4
How credits and quotas work
Scan credits, AI visibility checks, credit packs and other monthly allowances: what each costs, refunds, and when it resets.

Getting started

Add your first location, pick keywords and prompts, run your first scan, and find your way around.

What is SearchOps?

A quick tour of SearchOps: geo-grid scans, LLM Visibility, the Keywords page, Google Business Profiles, Reviews, Citations & Links, Tasks and Reports, and where each sits in the sidebar.

6 min read

Add your first location

Add a location, match it to its Google listing (Place ID), and pick the keywords for each of your services in one step.

9 min read

Run your first geo-grid scan

Run a geo-grid scan on Google Maps, Google Search + AI Overview or Google AI Mode: grid size, coverage, keywords and credit cost.

4 min read

Service-area businesses in SearchOps

Add a business with a service area and no street address, list the towns it serves, and scan any of them.

6 min read

Work your Tasks list

Keep each Google Business Profile working with the profile routine, see this week's results beside the work, and take tasks to Slack and Claude.

9 min read

Customise your dashboard

Arrange dashboard widgets, focus on a brand or location, and use the Getting started checklist.

4 min read

Ask the agent and run analyses

Ask the Assistant about your own account, build a plan, run a review, and talk to a human from Help & Support.

7 min read

Geo-grid, competitors & schedules

Run geo-grid scans on Google Maps, Google Search and AI Mode, read the scoreboard, see who you compete with, and put it all on a schedule.

Track your competitors

See every rival you meet across scans and AI answers merged into one scoreboard, with their traffic, keywords, the gaps you can close, and changes to rival listings.

5 min read

Choose what a scan measures: Google Maps, Google Search or AI Mode

What each geo-grid engine measures at every point, what it costs in scan credits, and which one to pick.

5 min read

Read your geo-grid scoreboard and results

Read the scoreboard, the keyword page (rivals, Why you lose points), the grid colours, Finishing up and refunds, and Google Search and AI Mode results.

8 min read

Schedule recurring geo-grid scans

Set up a scan campaign so Google Maps, Google Search and AI Mode geo-grid scans run daily, weekly or monthly, with cost per run, Bulk schedule and run statuses.

3 min read

Schedules: everything that runs on its own

The Schedules page: geo-grid scan campaigns, LLM Visibility checks, review checks, report emails and queued posts, with next run, monthly scan credits, pause and cadence options.

3 min read

Read your Geo-Grid Insights: every surface, territory, rivals and listing checks

Geo-Grid Insights puts Google Maps, Google Search with the AI Overview, and AI Mode side by side: where you win across every keyword, who beats you on each surface, the businesses and sources AI answers use, and Maps territory, categories, reviews and listing checks.

6 min read

LLM Visibility

See how often ChatGPT and Gemini name you, set up your services, customers and prompts, and find the sites AI answers rely on.

Track LLM Visibility

Track how often ChatGPT and Gemini name your business: run a check, share of voice, results by service, Insights, AI Citations and schedules.

7 min read

Read your LLM Visibility Insights

See what keeps happening across your ChatGPT and Gemini checks: competitors and share of voice, keywords each engine names you for, the sources answers cite, how each customer does (Who's asking), and ChatGPT's own searches (query fan-out).

4 min read

See which sites AI answers rely on (AI Citations)

AI Citations shows which websites Google's AI results, ChatGPT and Gemini cite for your keywords, where to get listed, and the sites in your Google results. Branch citation checks are in Citations & Links.

4 min read

Ask as the customers you actually get

Add illustrated customers on the Keywords page so prompts are asked as each kind of customer you get: which to add, what they cost, and where to see who you lose.

5 min read

Set up your services, customers and prompts

How keywords are grouped into services and asked as each kind of customer, how many prompts each service gets, and where to edit prompts, keywords and customers service by service on the Keywords page, and the Your name section for searches and prompts about you by name.

10 min read

Google Business Profiles

Connect, edit and audit your profiles, read calls and directions, post updates, and see what changed.

Connect your Google Business Profile

Connect your Google Business Profile to see its calls, directions and website clicks, edit profile details, post updates and reply to reviews from SearchOps.

4 min read

Run a Google Business Profile audit

Score your Google Business Profile on around 30 signals, compare it with nearby competitors, share the report and fix single details straight from the audit.

3 min read

Read your Google Business Profile performance

Understand the views, calls, direction requests and clicks your profile drives.

3 min read

Post to your Google Business Profile

Write, schedule and publish updates to your Google Business Profile without leaving SearchOps.

4 min read

Edit your Google Business Profile details

Change your Google Business Profile description, opening hours, special hours, services, attributes, categories, service areas, phone number, website, booking link and photos from SearchOps, see each change before it reaches Google, and undo it.

4 min read

See what changed on your Google profile and what happened next

Every change to a connected Google Business Profile on one timeline, with calls, directions, Map Pack coverage and rank in the weeks before and after it.

5 min read

How many profiles can I connect?

How many Google Business Profiles each plan can connect (Starter 1, Pro 25, Agency 100), what counts, and what to do at the limit.

2 min read

Reputation

Reply to reviews, read what customers talk about, and check each branch's citations, listings and backlinks.

Check your citations, listings and backlinks (Citations & Links)

Citations & Links audits each branch's citations and directory listings against the right name, address and phone, finds new directories through your backlinks, shows the sites that link to your website, where competitors are listed and you aren't, and which linking sites AI answers rely on. It can also export a disavow file of spam links for Google Search Console.

9 min read

Monitor and reply to reviews

Track Google, Trustpilot and Tripadvisor reviews, see review themes and sentiment, and reply to Google reviews from the Reply Inbox with agent drafts and auto-reply rules.

6 min read

Content

Keep what you know about each business in one place, so everything written for it sounds like it and states only what's true.

Plan and write content

Plan four weeks of posts made for each platform, and for Google and AI answers, then write briefs or ready-to-post pieces in the business's own voice.

10 min read

Use Business facts

What SearchOps keeps about each business, where it comes from, what you confirm, and how to ask a client to fill in the gaps.

4 min read

Keywords and GSC Insights

Choose your keywords and prompts on the Keywords page, find new prompt ideas, and read the searches Google already sends your site by location, town, service and page.

Add and organise your keywords

Your keyword library on the Keywords page: add, organise and rename the keywords for each location, by service, buying stage, and what each keyword feeds.

7 min read

Research your prompts

Find new prompt ideas from your own evidence on the Discover tab of the Keywords page: suggestions, saved and tracked prompts, services, and uploading your own sources.

9 min read

Import keywords from Google Search Console

Connect Search Console and bring the searches you already rank for into a location's Keywords page as keywords.

2 min read

Read your GSC and GA4 Insights

Search Console and Google Analytics, page by page: Overview, Locations (each branch's page, town searches, Business Profile in Google Search, profile search terms against your website, tagging the profile link), Services, Searches (filter by near me, town, service, position), Pages (location pages, service pages, articles), Visitors and AI assistants.

17 min read

Reports

Build client-ready reports, print them, email them on a schedule, and explore your data.

Build client-ready reports

Build a client report from Google Business Profile results and your own notes, print it, email it on a schedule, and share geo-grid scans by link.

8 min read

Share verified before and after results

Turn two geo-grid scans into a before and after picture with a verify link: what gets checked, the picture, the post, the business's approval and your public results page.

6 min read

Analyse your data with Explore and your board

Slice any metric into a pivot or chart in Explore, then keep the views you build on one filterable board under Reports.

3 min read

Credits & billing

How credits and allowances work, plans, trials and managing your subscription.

How credits and quotas work

Scan credits, AI visibility checks, credit packs and other monthly allowances: what each costs, refunds, and when it resets.

5 min read

Manage your subscription

Upgrade, downgrade, monthly or annual billing, invoices, cancelling, and invitation-code trials.

4 min read

API & MCP

Use the SearchOps API and connect the MCP server to your own tools.

Getting started with the API

Create an API key and make your first read-only request to the SearchOps API.

4 min read

Connect the MCP server

Connect ChatGPT, Claude or another MCP client to SearchOps so it can answer questions from your data.

10 min read

Connect Zapier, GoHighLevel and your own tools with webhooks

Webhooks send new reviews, negative reviews, finished scans, Business Profile changes and tasks to Zapier, Make, n8n, GoHighLevel or your own server, signed and retried.

9 min read

Troubleshooting

Fix common problems with scans, refunds, connections and imports.

Why a scan can't find my business

Why a geo-grid scan shows you missing: Place ID matching, Not in top 20, Not fetched points, refunds and failed scans.

4 min read

Why a scan says Finishing up, and how refunds work

Finishing up, retries for missing points, per-point credit refunds, full refund when under half the grid answers, the Partial scan banner, and scheduled scans.

2 min read

Can't find what you need?

Our team replies by email, usually within one UK working day.

Contact support

Start tracking your real rankings today

See where you actually rank on Google Maps, not where Google tells you. Pick the plan that fits and start tracking from day one.