Add your first location

A location is the business you want to track. Adding one tells SearchOps exactly which business to look for in scans and in ChatGPT and Gemini answers. Getting this right is the single most important setup step, because it is what lets a scan recognise which result on the map is you.

Add a location

You need a plan before you can add a location. If you have not chosen one yet, SearchOps takes you to the plan picker first.

1. In the dashboard, go to Locations.
2. Select Add Location. This opens the Add your business page.
3. Start typing the business name in the Business name field. As you type, Google Places suggestions appear.
4. Pick your business from the suggestions. This is the important part. When you select a suggestion, SearchOps fills in the address, category, phone, website, and the precise map coordinates for you, and shows a green "Auto-filled from Google Places" confirmation.
5. Check the details and select Save location.

The fields you will see are Business name (required), Full address (required), Category, Phone number and Website. Only the name and address are required, but add the website if you can: SearchOps uses it to spot your business in results.

If you already track that business, SearchOps tells you before saving and offers to open the existing one, because adding it twice would split its keywords, scans and history across two records.

Pick your keywords

Once the location is saved, choose how to set up what you track:

• Find my best keywords (recommended). SearchOps reads your business as a whole: the services, categories and description on your Business Profile, your website's home page and other pages, the searches your website already ranks for and your reviews. It works out what you offer from all of them together, checks the services against Google's own list for your categories, and writes the keywords customers use for each one. A profile with no services listed, a thin website or a category that does not fit still gets your real services, because no one source decides. If your website cannot be read (some site builders only show pages in a browser), we read your pages as Google lists them instead. It takes under a minute and uses no agent actions.
• Set it up myself. The same screen of service cards, starting empty. Type a service and we write the searches people use for it, or paste or upload a list you already have. Nothing is read or charged, and it does not use your keyword-finding allowance.

With Find my best keywords, the results show one card for each of your services, named as you name it, with the keywords people use for it, in the words customers search with (a card called Invisalign clear aligners tracks invisalign near me, and Divorce tracks divorce solicitor): the service near me, the service with your town, best service in your town, and the service on its own. Searches your website already ranks for are added to the service they are about, or listed under You already rank for these. Your main services arrive ticked, including any service your profile, website or searches show that is also on Google's list for your category. Untick any keyword, or a whole service, that does not fit, or remove a service with the cross on its card. Below them, Common for your category (for example Common for dentist) lists other services on Google's list for that category, and Other services you might offer are ones your sources only hint at. Both start unticked: tick the ones you offer.

Each service card says where we found it: Profile (your Business Profile's services or description), Category (your profile categories), Google (on Google's list of services for your category), Website (your home page or a page on your site), Your searches (searches your site already ranks for), Reviews (what your customers' reviews mention), Added by you or Agent.

If your Google category does not match what your website and profile describe (a dental clinic listed as a beauty salon, for example), a note above your services says so. Your services then come from what you offer, not the category, and the note names the category that fits, so you can change it in your Business Profile. When your category is right but misses part of what you do, the note suggests an extra category to add instead.

Add services and keywords of your own

Whichever way you started, under Your services you can:

• Type a service and select Add. SearchOps writes its keywords the same way (near me, your town, best in your town, and the service on its own) and ticks them.
• Add a keyword to a service: select Add a keyword on its card, type it and press Enter. It is ticked under that service.
• Rename a service with the pencil on its card. Its keywords stay as they are.
• Paste keywords from a spreadsheet, a rank tracker or your notes, one per line or separated by commas. Choose a service to put them under, or let us sort them: each keyword joins the service it names, the rest are grouped into new services, and a new service also offers its standard searches, unticked. Anything that names no service waits under Not in a service yet, where you file it under one to track it.
• Upload a file: a list of your services, a Google Ads or Search Console export, or a rank tracker export. Each keyword goes under the service in its row (a service you don't have yet becomes a card), a service with no keywords gets its standard searches, and any prompts in the file are added when you finish. You see what we found before anything goes on your list. Download template shows the columns we read best: service, keyword, prompt and customer type.
• Suggest services with the agent. The agent reads your business and adds the services it finds, marked Agent and unticked, so you tick only the ones you offer. This uses one agent action from your monthly allowance; if it finds nothing new, nothing is used.

Nothing is tracked until you select Add at the bottom. One go takes up to 500 keywords; your plan decides how many are tracked, and the rest are kept in your keyword library.

If your Business Profile lists fewer than three services, a task called Add your services to your Business Profile appears once the profile is connected. It shows the services you chose here, tidied for Google's rules (no town names, no business name, one service per entry), lets you edit or remove each one, and adds them to your profile only when you select Add to your Business Profile. A service on Google's own list for your category is added as Google's standard service, under Google's name; the rest are added as you wrote them.

When you are happy, select Add followed by the number of keywords and your business name. There is no separate prompt step: SearchOps groups the keywords by service for LLM Visibility and gives each service two standard prompts, a plain ask and one asked as the kind of customer you most often get. That customer is filled in from your kind of business, and you can change it on the Keywords page.

The You're set up screen then shows how many keywords you track on Google and how many services are measured in ChatGPT and Gemini, and tells you your prompts are ready to review. Select Review your prompts to open the location's Keywords page, where you can edit or remove any of them service by service, change your customers, or press Write tailored prompts to have the agent word them for your business (one agent action). Nothing is charged until you run a scan or a check. From there you can also add more keywords, run a geo-grid scan, connect the Google Business Profile, or open the location.

Why the right match matters

Behind the scenes, a scan looks at the businesses ranking at each point on the map and matches yours by its Place ID and name. If your saved location is not linked to a real Google listing, your ranking will look missing even when you are actually showing up. See Why a scan can't find my business if that happens.

Importing many locations at once

If you add locations in bulk with Import CSV, SearchOps matches each new location to Google in the background to find its Place ID. If any cannot be matched, a Fix Place IDs button appears on the Locations page with a count. Select it to try again, and wait about a minute before scanning so every location is recognisable.

How many locations can I add?

Your location allowance depends on your plan: Starter tracks 10, Pro 50, Agency 200 and Enterprise 500. If your estate is larger than that, talk to the team before you sign up. A tracked location can be any business, not only one you own, so many of them can be competitors and prospects rather than your own branches. If you hit the limit, SearchOps prompts you to upgrade. See the pricing page for current numbers.

Next steps

• Connect the listing to unlock performance data, posting and review replies: Connect your Google Business Profile.
• Run your first scan: Run your first geo-grid scan.