Work your Tasks list

Tasks gives each location a plan for the week: the Google Business Profile work worth doing, in the order to do it, sized to the time you have. Most tasks tick themselves off once Google shows the change, and the plan can go straight to your email, calendar, Slack, or the project tool your team already uses.

This week

Each location gets its plan on Monday morning. Open Tasks, pick a location, and you see:

• How the week is going: how many tasks are done, roughly how much time is left, and your pace.
• The plan, numbered in the order to do it. Each task says which part of the profile it is about (reviews, posts, photos, hours and so on), roughly how long it takes, why it is on the plan, and how it gets finished. The button on the right takes you straight to the place that does the work.
• What SearchOps checked: review replies, new reviews, weekly posts, photos, the description, services and holiday hours, each marked as fine, worth doing, or not known yet. A quiet week tells you what was looked at, not just that the list is empty.

With All locations chosen you see every location's week on one page, the ones with something to do first. Select a location to open its plan.

Below the plan, Your Google profile this week shows the last 7 days Google has reported (calls, website clicks, direction requests and profile views) against the week before, beside what got done. Google's numbers run a few days behind. A change in one week is not proof the work caused it.

How big the week is

Choose a pace with the settings button on the plan (the sliders icon):

• Light: up to 3 SearchOps tasks a location each week, about half an hour.
• Standard: up to 5, about an hour. This is the default.
• Thorough: up to 8, about two hours.

The plan never goes past your pace, with two exceptions that always land: a listing Google has stopped verifying or found a duplicate of, and holiday hours due within a week. Tasks you add yourself never count against the pace.

The plan also spreads the week across the profile: no more than two tasks from one area (say, reviews) until every area with work waiting has a place.

A steady week

• What is on the plan stays on it. A new finding on Wednesday does not push out something you were about to do. If there is room under your pace, it is added; if not, it waits in Up next.
• Unfinished work carries over to next week, marked From last week, and counts against the new week.
• Finishing early does not pile more on. If you want to get ahead, pick something from Up next.
• Not this week moves a task to next week without pulling another one in. Not for us removes it, and the plan offers the next task down instead.

Up next

Everything past this week's plan for the location, best first. Select Add to this week to do one now, Next week to put it on Monday's plan, or Not for us to remove it.

Where tasks come from

Every task SearchOps adds names what to do, why, and roughly how long it takes. It is only added when the data shows the work is not already being done. If SearchOps cannot read something it needs, such as Google's list of your posts, it does not add the task. It never guesses.

Your profile routine

Checked once a day against Google's own data:

• Reply to every new Google review. When reviews from the last 30 days are waiting on a reply (a review gets a few days first), or you have replied to fewer than 9 in 10 over the last 90 days. High priority when an unhappy review (1 or 2 stars) is waiting.
• Get new Google reviews. When fewer than 2 new Google reviews came in over the last 30 days, or fewer than a share of the customers you told us you see. It carries your profile's own review link, ready to copy into a text or email. Only once SearchOps has been reading the profile's reviews for a month.
• Post on your Google profile every week. When the profile has had fewer than four posts in the last four weeks. Posts count wherever you made them, in SearchOps or in Google. It suggests topics from the searches that found your profile last month.
• Add photos. When the profile has fewer than 10 photos of its own, or a full gallery has had nothing new for two months.
• Write or fill out the description. When the profile has no description, or one under 250 characters.
• Add your services. When the profile lists fewer than three.
• Set your opening hours for a public holiday. Up to three weeks before a public holiday when the profile has no holiday hours for it. It covers holidays across the whole of the UK, Ireland and the United States, and skips days you are normally closed.

Profile fixes and changes

• Google profile audit: the high-priority fixes from a Google Business Profile audit, plus any audit fix you added yourself.
• Profile Guard: when Google or someone else edits your live listing, or Google stops verifying it or finds a duplicate.
• Reviews: complaints that keep coming up, which is a different job from replying.
• AI answers: when ChatGPT or Gemini ties your business to the wrong website, or names you without linking to you.

Plans and your own tasks

• Plans: the agent can put the work worth doing for a location in order for the next 90 days. Open it from the Assistant. See Get help in the app.
• New task, or Add your own task for this week under the plan: for the work no tool can see, such as a call to the client or a photo shoot. You can also use Add to tasks on a review, a scan or a competitor while you are looking at it.

Which tools add work

In the plan settings, each tool can be set to Plan it (its work can go on the week's plan by itself), Up next (it waits for you to add it), Agent (the agent decides, one by one) or Off.

Changes are not tasks

A keyword dropping out of the map pack, or fewer calls last week, is worth knowing, but it is not something you can do. Those show under What changed on your dashboard instead.

How tasks get finished

Most tasks check themselves. The line under each task says how: a reply task closes when Google shows a reply on every new review, a holiday hours task when Google shows the special hours, an audit fix when the next audit passes. You can still tick any task off yourself.

Repeating tasks

Replying, posting and asking for reviews are habits. A repeating task stays on the plan and counts this week (or month) against its target from Google's own data. When the target is met it ticks itself off for the week, and comes back next week. Open it to see the weeks before and to check in with a note. When SearchOps cannot count for you, enter the number when you check in.

Send the plan to your tools

Select Send to your tools on the plan.

• Monday email: each location's plan for the week at 7am, in your timezone. Turn it on for yourself; teammates turn it on for themselves.
• Your calendar: a private link for Google Calendar (Other calendars, +, From URL), Outlook (Add calendar, Subscribe from web) or Apple Calendar (File, New Calendar Subscription). Each task sits on a suggested day as an all-day event that never blocks time, with its steps and a link. Calendars refresh on their own schedule, from every few hours to once a day. Only the account owner or an admin can make or reset the link; getting a new link stops the old one working.
• Spreadsheet or project tool: download this week's plan as a CSV, with or without Up next. Each row carries the steps, how the task gets finished and a link back, ready to import into Asana, ClickUp, monday.com or Notion. Copy as a checklist puts the week on your clipboard for anywhere else.
• Slack: paste a Slack incoming webhook URL for the channel you want. Every Monday it gets each location's plan beside its Business Profile results, and high-priority tasks arrive as they land. Only the account owner or an admin can connect Slack.
• Asana, ClickUp, monday.com, Trello and more, automatically: on Pro and above, a webhook sends Task planned for each task as it goes on a week's plan and Task done when it is finished, including when SearchOps sees on Google that it is done, so the copy in your tool closes too. Connect it through Zapier, Make or n8n. See Use webhooks.
• Claude and ChatGPT: on Pro and above, connect an assistant (see Connect the MCP server) and ask "what's on the plan for the Leeds branch this week?", "mark the holiday hours task done" or "add a task to update our Saturday hours". It cannot delete tasks or change your Google profile.

Did it work?

Tasks from your tools name the number they should move: unanswered reviews, how often a complaint comes up, your profile's views, or the calls, direction requests and website clicks your Google profile earns.

The number is read when the task goes on your plan, and again a set time after it is done, from a week for review replies to 60 days for profile actions and views. Open a finished task, or the Results view, to see whether the number moved the right way, did not change, or went the wrong way. Until enough time has passed it says Too early to tell. It is a before and after, not proof the task caused the change.

The views

• This week: each location's plan, or every location's week at a glance.
• Up next: work past this week's plan, best first.
• Results: what you finished, by month and by tool, with what happened to each task's number.
• All tasks: everything at every status, with search, for finding last month's work or a task you dismissed.

Click any task to open it: why it is on the plan, how to do it step by step, how it gets finished, the number it should move, the owner, the due date and your notes. Guided playbooks are one click away: select Playbooks at the top of the page.

The sidebar badge

Tasks sits near the top of the sidebar. Its badge shows how many tasks are still to do on this week's plans.

To choose what your dashboard shows alongside Tasks, see Customise your dashboard.