Playbook15 min read
Which AI Prompts Should a Local Business Track? Build Coverage, Not a Wish List
Most AI visibility tracking fails at the first step, with a list of prompts written from memory in a meeting. Here is what replaces it. Take the keywords you already track and the wording customers already give you in calls, enquiry forms and reviews, expand each into a short ladder of buying-intent questions, and let the shape of that ladder change by sector. Includes why coverage beats guesswork, how to read the results as a consensus problem rather than a wording problem, and worked examples for emergency trades, dentists, restaurants, builders and professional firms.
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