See which sites AI answers rely on (AI Citations)

AI Citations shows which websites Google's AI results, ChatGPT and Gemini cite for your keywords, where to get listed, and the sites in your Google results. Branch citation checks are in Citations & Links.

When Google's AI results or an AI assistant answer a question about your kind of business, they lean on other websites to decide what to say. AI Citations shows you which sites those are for each of your locations, how often you are cited yourself, and where your competitors are showing up while you are not.

Where AI Citations lives

In the sidebar, open Track > LLM Visibility, then the AI Citations tab at the top of the section (/dashboard/ai-sources), and pick a location. If several locations share one website, you can also open that website to see every location on it side by side.

AI Citations is built from the answers SearchOps has already checked for you, so the more you track, the fuller the picture gets.

Note: ChatGPT and Gemini sources come from your LLM Visibility checks, so they keep growing as you check. AI Overviews and AI Mode sources came from keyword rank checks, and the keyword rank tracker has been retired, so for those two this page shows the history you already have.

What you see

At the top, choose which answers to include and over what period:

Answer type (on the AI answers tab): All answers, AI Overviews, AI Mode, ChatGPT or Gemini, each with the number of answers checked.
Time window: the last 30, 90 or 180 days.

The summary shows how many answers were checked, how often your own website was cited, whether your Google Business Profile was cited, and how many different sources appeared. Every Google Business Profile counts as a source of its own.

Where to get listed or mentioned

This is the list to act on. It shows directories, articles and other third-party sites that were cited in answers where at least one competitor appeared and you did not, ranked by how often that happened. Your own site and your competitors' own websites are never included.

If a directory keeps appearing here, getting a complete, accurate listing on it is usually the quickest win. If an article or round-up keeps appearing, that is a site worth building a relationship with.

Every source cited

The full table lists every site cited in the answers you have selected, most cited first:

Source: the site, links to the pages that were cited, and the competitors it appeared with. Each Google Business Profile has a row of its own, named after the business, with its address when the answer gave one.
Type: website, Google Business Profile (GBP), directory or article, marked as yours or a competitor's where it belongs to one. Only your own profile is marked Your GBP. A profile with your name at another address, such as another of your locations, is not counted as this location's.
Cited on: which answer types cited it, and how many times each.
Keywords and Answers: across how many of your keywords it was cited, and in how many answers.
You too: how often the answers that cited it also mentioned you.
Last seen: when it was last cited.

Search by source or keyword, filter by type (Yours, Competitors, Directories, Articles, Other websites or Other), or by where it was cited: a single answer type, Google only, Assistants only or Both.

Tip: Counts are answers we checked, not clicks or traffic. They tell you what the answer engines trust for your keywords, which is the input you can influence.

Google results

Switch to the Google results tab to see the sites that held a top 20 Google web result for the keywords you tracked: directories, review sites, articles and your competitors' websites. For each site you see how many of your keywords it appears for, its best position, how often it reaches the top 10, and whether AI answers cite it too.

Directories and review sites that rank for your keywords are places your business should be listed. The ones AI answers also cite matter twice, because they shape both what searchers see and what AI answers say. The tab also shows how many of your tracked keywords have your own site in the top 10.

Note: Google results reads the latest keyword rank check for each keyword in the time window you choose. Rank checks were retired with the keyword rank tracker, so this tab shows the history you already have, and is empty for a window with no rank checks in it.

Next steps

Track LLM Visibility to see whether ChatGPT and Gemini name you.
Choose what a scan measures to check the local pack, AI Overviews and AI Mode from points around your business.