Know what your customers search and ask, service by service
Keyword Manager is where each location's keywords and prompts live, organised by the services you sell. Keywords are what people type into Google, checked by your geo-grid scans. Prompts are what people ask ChatGPT and Gemini, written for every service and asked as the kinds of customer you actually get. Because prompts are written per service, a longer keyword list never makes your checks cost more.
6 services · 48 keywords on Google · 18 prompts on ChatGPT and Gemini · 3 customers
2,640 of 3,000 checks left this month
Customers
Services
- Emergency dentist9 keywords · 3 promptsNamed 6 of 8emergency dentist leedsemergency dentist near me
- Dental implants11 keywords · 3 promptsNamed 3 of 8dental implants leedsdental implants near me
- Check-ups12 keywords · 3 promptsNamed 5 of 8dentist leedsdentist near me
- Teeth whitening7 keywords · 3 promptsNamed 1 of 8teeth whitening leedsteeth whitening near me
Services
Your keywords, grouped into the handful of things you actually sell.
Customers
The kinds of customer you get, each defined by one need, like the cost or the time of day.
Keywords
What people type into Google, checked by geo-grid scans on Maps, Search and AI Mode.
Prompts
What people ask ChatGPT and Gemini: one for every service and every customer.
01/Start from what you sell
Services
Your keywords, grouped into what you sell
A dental practice doesn't sell 48 keywords. It sells check-ups, implants, whitening and emergency appointments. Keyword Manager groups every keyword a location tracks into those services, so "emergency dentist leeds", "leeds emergency dentist" and "dentist open today" sit together under a name you'd recognise.
When you set up a location, services come from what the business has already published: the services and categories on its Business Profile, the service pages on its website, the searches it already ranks for and what its reviews mention, plus any file you bring. Each one says where it came from, so you can tell your own profile from a suggestion.
- Add a service by name and it arrives with its near me, local and best keywords
- Rename a service or move a keyword, and it stays as you left it
- Up to 10 services a location on Starter, and 15 on Pro, Agency and Enterprise
- ProfileOn your Google Business Profile
- CategoryOne of your Business Profile categories
- WebsiteA service page on your website
- Your searchesYour website already ranks for searches about this
- ReviewsCustomers mention it in your reviews
- Your fileFrom the file you uploaded
Keywords
Every keyword, tracked on Google in its own right
Keywords are what people type into Google, and a location can keep as many as you like. Type or paste a list, bring in the searches your site already gets from Search Console, pick from keyword ideas found in your own data, or import the file you already have.
A Google Ads export, a Search Console download or another rank tracker's export works as it is. The preview shows what it thinks each column holds, lists every line it will leave out and why, and nothing is saved until you add it.
- Map Pack position from the latest scan, and demand from Search Console, beside every keyword
- A buying stage on each: ready to buy, comparing, exploring, or your own name
- Fix a typo and the keyword keeps its history
| Keyword | Service | Map Pack | Demand | Source |
|---|---|---|---|---|
| emergency dentist leedsReady to buy | Emergency dentist | 2.4 | 1,280 | Business Profile |
| dental implants leedsReady to buy | Dental implants | 6.1 | 890 | Typed in |
| how much are dental implants leedsComparing | Dental implants | Not scanned | 310 | Search Console |
| teeth whitening leedsReady to buy | Teeth whitening | 11.8 | 420 | Keyword ideas |
| dentist open saturday leedsReady to buy | Check-ups | 3.2 | 260 | Search Console |
| sedation dentistry leeds | Not in a service yet | Not scanned | 90 | Search Console |
What each column holds
- emergency dentist leedsKeyword under Emergency dentist
- Who can see me today for a broken tooth in Leeds?Prompt under Emergency dentist
- invisalign cost leedsKeyword under Invisalign
- Total: 1,482Left out: a totals row
- emergency dentist leedsLeft out: a repeat
02/Ask as your customers
Customers
Ask as the customers you actually get
Two people can ask an assistant the same thing and get different businesses back, because they aren't really asking the same thing. "Who's a good dentist in Leeds?" and "Who's a good dentist in Leeds? I'm paying myself" are different requests, and a practice can be recommended for one and missing from the other.
So a customer here is defined by the one thing they're dealing with when they ask, like the cost, the time of day or nerves, never by age or background. Each is drawn as a character your team will recognise. The everyday customer, who just asks, is always measured, so every other customer has something to be compared against.
- Suggested from your reviews and keywords, and yours to change
- A business that travels to its customers starts with someone checking it covers their area
- Up to six customers a location, or describe your own
The everyday customer
Just wants a good recommendation, with nothing special to mention.
The plain ask, always measuredThe private payer
Paying for it themselves, so value and clear pricing matter.
The nervous first-timer
Anxious about it and wants somewhere patient and kind.
Add a customer · suggested for you
Picked from your reviews and keywords- The after-work bookerCan only make it in the evening or at the weekend.
- The same-day seekerNeeds it sorted today, not next week.
- The newcomerNot registered anywhere yet and looking for somewhere taking people on.
- The family organiserBringing children, so it has to suit them too.
Or describe your own: a name, what they need in their own words, and a character.
Prompts
A prompt for every service, in each customer's words
Open a service and you see everything asked about it: the keywords that bring customers, then a prompt card for each customer with how the latest answers treated you. "Named 6 of 8" on the service, "2/4" on a prompt, and "Ready" when it hasn't been checked yet.
Reword any prompt, and if it has already run, its results so far stay with the old wording. Remove one and its results are kept, ready to restore. Write your own, or press Write tailored prompts and the agent words each standard prompt the way that customer would say it.
- Standard prompts are written for your town from the start
- One to four plain asks per service, plus one prompt for each customer
- Every prompt says where it came from: Standard, Written for them, Yours or From ideas
Keywords that bring customers
Prompts
Who's a good emergency dentist in Leeds?
I'm paying myself. Which emergency dentist in Leeds is worth calling?
I'm terrified of dentists and in pain. Who in Leeds is gentle for an emergency?
Results
See which customers you lose, service by service
Because every service is asked as every customer, the results line up in a grid. Named on the plain ask and missing the moment someone mentions price is a finding you can act on, where a single visibility score would hide it.
The grid sits on the Results tab in LLM Visibility, and Insights compares each customer with the plain ask over time, for ChatGPT and Gemini side by side.
- Named, sometimes or not named, for every service and customer
- Where you're found on the plain ask but not for a customer
- Every response filtered by who was asking
| The everyday customer | The private payer | The nervous first-timer | |
|---|---|---|---|
| Emergency dentist | 4/4 | 2/4 | 3/4 |
| Dental implants | 3/4 | 0/4 | 1/4 |
| Check-ups | 4/4 | 1/4 | Ready |
| Teeth whitening | 1/4 | 0/4 | Ready |
Your name
Branded and non-branded, side by side
Services are what people search and ask for what you sell. Your name is the other half: the searches for your business by name, and what ChatGPT and Gemini say when a customer who already has your name asks whether you're any good. Both sit on the same page, and they're reported apart, because a prompt that hands an engine your name says nothing about whether it names you unprompted.
Searches for your name are recognised however they were added, using the same words as the Branded filter in Search Console, and tracked on Google like any keyword. Prompts about you by name start as a standard set covering your reputation, complaints, how you compare, fit and alternatives, and you can add up to five of your own. Each engine's latest verdict sits beside them, with who it suggested instead.
- Searches for your name, tracked and scannable on Google
- Five standard prompts about you by name, plus up to five of your own
- Favourable, mixed, neutral or critical, per engine, month by month
- What AI says about you, ready to drop into a client report
Searches for your name
Tracked on Google, with the same words as the Branded filter in Search Console
Prompts about you by name
ChatGPT
3 favourable, 1 mixed, 1 neutral of 5
Suggested instead: Millpond Dental, Fernbrook Smile Studio
Gemini
2 favourable, 2 neutral, 1 critical of 5
Suggested instead: Millpond Dental
- Is Wrenfield Dental any good? What do people say about them?Reputation
- Are there any complaints or problems I should know about with Wrenfield Dental?Complaints
- How does Wrenfield Dental compare with the other options nearby? Who else should I consider?Comparison
- What are the best alternatives to Wrenfield Dental?Alternatives
- Does Wrenfield Dental take new patients on a Saturday?Yours
Discover
New prompt ideas from evidence, not invented volume
There's no such thing as prompt search volume. Nobody publishes it, so any figure for how many people asked ChatGPT a question is made up. The Discover tab starts from what your own data shows instead: the keywords you track, the searches that find you on Google and Maps, the searches ChatGPT and Gemini ran about you, and what your reviews keep raising.
Press Suggest prompts and the agent writes a set for the location. Before you see one, it's checked: it names your area, names no business, asks for a recommendation, and doesn't repeat a prompt you already track. Each says what it was written from.
- Suggested, Saved and Tracked here: only tracked prompts are asked
- Saved ideas form a library for your brand, ready to track at any location
- Add your own sources, like enquiry form exports or chat logs, with contact details removed before anything is stored
Check-ups
Which dentists in Leeds are good with nervous patients who haven't been in years?
Your reviewsTrackSaveChildren's dentistry
Is there a dentist in Leeds that does children's check-ups after school?
Search ConsoleTrackSaveInvisalign
Can anyone in Leeds fit Invisalign for adults without lots of appointments?
Maps searchesTrackSaveSaved for later
How much should dental implants cost in Leeds?
Engines searched
Your own sources · Questions people ask you
Nothing is saved until you approve it- "do you do sat appts, can't get time off work"kept as a question customers ask
- "pls call me on [phone removed] about an implant quote"contact details removed
- "Sent from my iPhone"a signature, left out
03/Put it to work
One list
One list feeds Google and the answer engines
Every keyword here is ready for a geo-grid scan on Google Maps, Google Search or AI Mode, checked from every point around the business. Pick one for a scan, or tick several for a scan campaign that runs on a schedule.
Prompts go to ChatGPT and Gemini when you press Run a check, or weekly, every two weeks or monthly once you save a schedule. The dialog prices each service before anything runs. And the list keeps growing from real demand: searches from Search Console, and the searches ChatGPT ran, can be added as keywords in one click.
- Choose which services a check covers
- Nothing is scheduled until you save a schedule
- Add to Keywords from Search Console and from ChatGPT's own searches
Emergency dentist · Leeds
Keywords go into geo-grid scans
Checked on Google from every point around the practice, now or on a schedule.
Prompts go to ChatGPT and Gemini
Every prompt to both engines when you run a check, or weekly, every two weeks or monthly.
Run a check now
6 services · 18 prompts
This check costs about 36 checks
Agencies and multi-location brands
Every location asked about its own town, without starting from scratch
Each location keeps its own services, customers and prompts, with its own town in every prompt. The Keywords list shows every location with its services, keywords and prompts, grouped by brand.
Set one location up the way you want it, then copy its customers and plain asks to the others. Add the same keywords to several branches at once, or copy and move keywords between them.
- Locations grouped by brand, with a brand overview
- Copy customers and plain asks to other locations in one step
- Nothing is run or scheduled when you copy
- Wrenfield Dental · Leeds6 services · 48 keywords · 18 prompts
- Wrenfield Dental · Harrogate5 services · 31 keywords · 15 prompts
- Wrenfield Dental · York5 services · 27 keywords · 10 prompts
Ask Harrogate and York as the same customers, with the same plain asks.
Each location keeps its own town in every prompt. Nothing is run or scheduled.
Why services
A longer keyword list never makes your checks cost more
If prompts were written for every keyword, each keyword you added would add prompts, and the same question would be asked three ways and paid for three times. Keyword Manager writes prompts for each service instead. Fifty ways of searching for one service are asked about once, so what you spend follows what you sell and who you sell to, which is also the way the results are worth reading.
48
keywords
each tracked on Google
6
services
what the practice sells
18
prompts
3 customers per service
36
checks a run
ChatGPT and Gemini
Add another 100 keywords to those 6 services and a run still costs 36 checks. Add a customer and it costs 12 more, one prompt per service on both engines, and the Run a check dialog shows the total before anything is spent.
The agent
Yours to write. The agent helps when you ask.
Everything in Keyword Manager works by hand: adding keywords, services and customers, importing files, writing and rewording prompts. None of it uses the agent.
When you want help, the agent can suggest services, choose customers, word prompts as each customer would, or file new keywords into services. Each press uses one agent action from your plan's monthly allowance, every button shows how many you have left, and if the agent comes back with nothing the action is given back.
- Suggest services with the agent1 agent action
- Suggest customers with the agent1 agent action
- Write tailored prompts1 agent action
- Suggest prompts1 agent action
- Place them with the agent1 agent action
15
Starter
40
Pro
100
Agency
300
Enterprise
Agent actions a month, reset on the 1st
What it uses
How it's billed
Keeping keywords, services, customers and prompts in Keyword Manager uses none of your allowances, and a location can keep as many keywords as you like. Allowances are used when something runs: geo-grid scans use scan credits, prompts use AI visibility checks when a check asks them, and agent buttons use agent actions.
See every plan- Adding, importing and editing keywords and prompts uses no allowance
- A geo-grid scan uses scan credits for each point it checks
- One check is one prompt put to one engine, and every prompt goes to ChatGPT and Gemini
- 6 services asked as 3 customers is 36 checks a run
- Prompts about you by name run about monthly: one check per prompt on each engine
- Agent actions: 15 a month on Starter, 40 on Pro, 100 on Agency and 300 on Enterprise
- Nothing runs or is scheduled until you say so
FAQ
Keyword Manager. Questions we get
Where your keywords and prompts are measured