Ask as the customers you actually get

Add illustrated customers on the Keywords page so prompts are asked as each kind of customer you get: which to add, what they cost, and where to see who you lose.

Two people can ask an assistant the same thing and get different businesses back, because they are not really asking the same thing. "Who's a good dentist in Leeds?" and "Who's a good dentist in Leeds, I'm paying myself rather than through insurance?" are different requests, and you may be recommended for one and invisible on the other. The customers you measure in LLM Visibility are how you find out.

What a customer is here

Each customer is shown as an illustrated character with a name and one line on who they are, such as "The weeknight orderer" or "The nervous first-timer", so you can picture the people you serve. Behind each one is a kind of customer defined by one thing they are dealing with when they ask, not by age or background.

It is not "busy professional, 35-44". It is "I'm on a tight budget", or "I don't drive", or "I need someone open at the weekend". That matters because it is checkable: nobody can verify a demographic guess, but anyone can check whether mentioning price changes who gets named.

For every service you sell, each customer gets one prompt written in their own voice. See Set up your services, customers and prompts for how services and prompts fit together.

The everyday customer is always there

The everyday customer, who just asks, is always measured and cannot be removed. That is deliberate.

The value of any other customer is never their own score. It is the difference against the everyday ask: recommended perfectly well when someone just asks, and invisible the moment they mention cost. Without the plain ask measured alongside, there is nothing to compare against.

Important: Read customer results as a gap, not a grade. "60% visible" for one customer means little on its own. "80% on the plain ask, 20% once they mention price" is a finding you can act on.

Add your customers

A new location starts with the everyday customer plus one more, chosen from the kind of business it is. For example, a business that travels to its customers starts with someone checking that it covers their area. It is filled in for you, and you can change it.

Customers are edited in the location's Keywords page, alongside its services and prompts. Press Add or change customers under Customers:

SearchOps suggests up to four customers from your reviews, keywords and category, each with the reason, and added customers get standard prompts straight away.
Click a customer to see their wording and how often they have been asked, or Stop asking as this customer to remove them.
Add a customer opens the full cast: Suggested for you first, then More customers, then Describe your own, where you give them a name, what they need in their own words, and a character.

Suggest customers with the agent has the agent choose and describe them for your business, and Write tailored prompts on the Keywords page has it word their prompts. Each uses one agent action. Changing your customers never runs a check on its own.

Which customers you will be offered

SearchOps suggests the few customers your own data supports, with the reason shown. If 31 of your reviews mention price, that is why you are being offered the customer watching the cost, not because it is on a generic list.

The suggestions fit the kind of business you are. An emergency callout trade gets someone who needs help in the middle of the night and someone worried about the callout charge. A clinic gets someone paying privately and someone who can only come after 6pm. A restaurant gets a group booking and a family with young children.

Tip: Pick customers you could actually do something about. If the one watching the cost shows you disappearing, that is a pricing-transparency job on your website and profile. If the out-of-hours one does, your hours may not be published where an engine can read them.

Read the gap

For each location you can see how each customer does in three places:

The services grid on the Results tab of the location's LLM Visibility page shows, per customer and service, how many of the latest answers named you.
Insights > Who's asking compares each customer with the plain ask over the same keywords, for both engines side by side, and lists the keywords where you are found on the plain ask but not for that customer.
The Responses tab filters every response by who was asking, with the Asked as filter.

What a customer costs

Each customer adds one prompt to every service the location measures. One prompt put to one engine once is one AI visibility check, so one extra customer on a location with 6 services, asked of ChatGPT and Gemini, adds 12 checks to every run, whether you start it yourself or it runs on a schedule. Schedules set up before 17 September 2026 ask each prompt three times, which the schedule's page shows as "× 3 samples".

That is the reason to be selective. Two customers who genuinely describe your trade tell you more than eight who might. The Run a check dialog shows the total before anything is spent. See How credits and quotas work.

Next steps

See where customers fit in your setup: Set up your services, customers and prompts.
Find what your customers raise in your own data: Research your prompts.
Read the results: Track LLM Visibility.