Getting started
What is SearchOps?
A quick tour of what SearchOps does and how the main tools fit together.
SearchOps is a local SEO platform. It shows where a business appears in Google Maps, Google Search and the answers ChatGPT and Gemini give, helps you fix what is holding it back, and proves the progress over time. Whether you run one location or a few hundred, everything lives in one dashboard.
This guide is a quick orientation. Each tool below links to a deeper how-to.
The core idea
Local ranking is not a single number. Where you appear in Google Maps changes from street to street, so SearchOps measures it as a map, tracks it over time, and ties it back to the things you can actually change: your Google Business Profile, your reviews, and the keywords you target.
The main tools
- Geo-grid scans check your Google Maps ranking from a grid of points across your area, so you see exactly where you are strong and where you fade out. Start with Run your first geo-grid scan.
- Google Search Visibility follows your position for chosen keywords over time across Google's own surfaces: web results, the Local Pack, AI Overviews and AI Mode. See Track rankings in Google Search Visibility.
- AI Engine Visibility checks whether ChatGPT and Gemini name your business for the questions customers ask. See Track AI Engine Visibility.
- Keyword Research and Prompt Research help you choose what to track: the searches worth going after, and the questions people ask about businesses like yours, worded into prompts you can track in ChatGPT and Gemini. See Build your keyword library and Research your prompts.
- GSC and GA4 Insights shows the searches Google already sends you and what visitors do next. See Read your GSC and GA4 Insights.
- Reviews tracks your ratings and new reviews over time. See Monitor and reply to reviews.
- Map Insights shows where you win on the map and what the businesses beating you have in common, and AI Sources shows which sites AI answers rely on and where to get listed. See Read your Map Insights and See which sites AI answers rely on.
- Competitors merges the rivals you meet across scans, search and AI answers into one scoreboard, so you can see who you are really up against. See Track your competitors.
- Google Business Manager connects the profiles you own or manage so you can read their performance, post updates and reply to reviews. Its Audit scores every signal on a Google profile for any location with a Google listing. See Connect your Google Business Profile and Run a Google Business Profile audit.
- Reports turn all of this into a clean summary for a client or your team, and Explore lets you slice your own data into live pivots and charts, which you can keep on the Board tab in Reports. See Build client-ready reports and Analyse your data with Explore and your board.
- Tasks gathers what to do next for each location, and the Assistant lets you ask the agent about your data or have it review a location. See Work your tasks and Get help in the app.
- API and MCP let you pull your data into your own tools, or connect an agent. See Getting started with the API.
A typical first week
- Choose your plan, then add the business as a location so scans can recognise it. See Add your first location.
- Pick the keywords you want to be found for. SearchOps can suggest them from your listing and website.
- Run your first AI visibility check to see whether ChatGPT and Gemini name you.
- Run a geo-grid scan for a keyword that matters to you.
- Connect its Google Business Profile, then run a profile audit and work through the fixes.
Tip: You do not have to do everything at once. Adding a location and running one check is enough to see real data on day one.
Plans
SearchOps runs on a plan you choose when you sign up, billed monthly or annually, and you can cancel or change plans at any time. Every plan includes scheduling, client reports and unlimited keywords. Higher plans raise your allowances (scan credits, rank checks, AI visibility checks, tracked locations and connected profiles) and add the API and MCP on Pro and above, plus team members and white-label reports on Agency and Enterprise. See the pricing page for current allowances, and Manage your subscription for billing details.
Where to go next
- New here? Start with Add your first location.
- Not sure what to do next? Your Tasks board gathers the next best actions for each location.
- Want to understand what your plan covers? See How credits and quotas work.
Still stuck? Contact our support team and we'll help you out, usually within one UK working day.