What is SearchOps?

SearchOps is local SEO software for Google Business Profiles. It shows where a business appears in Google Maps, on Google's results page and in the answers ChatGPT, Gemini and Google AI Mode give, helps you fix what is holding it back, and proves the progress over time. Whether you run one location or a few hundred, everything lives in one dashboard.

This guide is a quick orientation. Each tool below links to a deeper how-to.

The core idea

Local ranking is not a single number. Where you appear in Google Maps changes from street to street, so SearchOps measures it as a map, tracks it over time, and ties it back to the things you can actually change: your Google Business Profile, your reviews, and the keywords you target.

The main tools

• Geo-grid scans check Google from a grid of points across your area, so you see exactly where you are strong and where you fade out. Each scan runs one engine: Google Maps (your Maps position), Google Search (the local pack's top 3 and AI Overviews) or Google AI Mode (whether it names you). The Scoreboard shows where each keyword stands now, and each keyword has its own page with the rivals around you. Start with Run your first geo-grid scan and Choose what a scan measures.
• LLM Visibility checks whether ChatGPT and Gemini name your business for the questions customers ask. See Track LLM Visibility.
• The Keywords page is where you choose what to track, location by location: the keywords people search on Google, grouped by the services you sell, the prompts asked about each service in ChatGPT and Gemini, and the customers they are asked as, with a Discover tab for new prompt ideas. See Add and organise your keywords and Research your prompts.
• GSC Insights shows the searches Google already sends you, from your Google Search Console, by location, by town, by service and by page, with each location's Business Profile beside its website. See Read your GSC and GA4 Insights.
• Reviews tracks your ratings and new reviews over time. See Monitor and reply to reviews.
• Geo-Grid Insights shows where you win on the map and what the businesses beating you have in common, and AI Citations shows which sites AI answers rely on and where to get listed. See Read your Geo-Grid Insights and See which sites AI answers rely on.
• Citations & Links checks each branch's directory listings against the right name, address and phone, and shows who links to your website and where competitors are listed and you aren't. See Check your citations, listings and backlinks.
• Competitors merges the rivals you meet across scans, search and AI answers into one scoreboard, so you can see who you are really up against. See Track your competitors.
• Google Business Profiles connects the profiles you own or manage so you can read their performance, post updates and reply to reviews. Its Audit scores every signal on a Google profile for any location with a Google listing. See Connect your Google Business Profile and Run a Google Business Profile audit.
• Reports turn all of this into a clean summary for a client or your team, and Explore lets you slice your own data into live pivots and charts, which you can keep on the Board tab in Reports. See Build client-ready reports and Analyse your data with Explore and your board.
• Tasks gathers what to do next for each location, and the Assistant lets you ask the agent about your data or have it review a location. See Work your tasks and Get help in the app.
• API and MCP let you pull your data into your own tools, or connect an agent. See Getting started with the API.

Finding your way around

The sidebar follows the way the work goes: see where you show up, act on the profile and your reputation, then report on it.

• At the top: Dashboard, Tasks (with a count of what is waiting), Locations and the Assistant.
• Track: Geo-Grid Scans, LLM Visibility, Keywords, Competitors and Schedules. Inside Geo-Grid Scans and LLM Visibility, tabs across the top take you between the section's pages, such as Insights, AI Citations and Schedules.
• Google Business Profiles: Profiles, Performance, Posts, Reply Inbox and Audit.
• Reputation: Reviews, and Citations & Links.
• GSC Insights: Overview, Locations, Services, Searches and Pages, plus Visitors when Google Analytics is switched on. The group is called GSC and GA4 Insights then.
• Reports: your client reports, and Explore.
• Developers: the API and MCP server, with your credentials and logs.
• Account: Usage & Billing, Help & Support, and Settings.

GSC Insights starts open; Reports and Developers start folded. Select a heading to open or fold it, and the sidebar remembers.

A typical first week

1. Choose your plan, then add the business as a location so scans can recognise it. In the same step SearchOps suggests your services from your Google profile and website, with the keywords people use for each, and sets up the prompts to ask ChatGPT and Gemini about them. See Add your first location.
2. Run a geo-grid scan for a keyword that matters to you. See Run your first geo-grid scan.
3. Connect its Google Business Profile, then run a profile audit and work through the fixes.
4. Run your first LLM Visibility check to see whether ChatGPT and Gemini name you.
5. Open Tasks and work through the jobs that keep your profile current.

Plans

SearchOps runs on a plan you choose when you sign up, billed monthly or annually, and you can cancel or change plans at any time. Your plan's full monthly allowance is yours from day one. Every plan includes scheduling, client reports and unlimited keywords. Higher plans raise your allowances (scan credits, AI visibility checks, citation checks, tracked locations and connected profiles) and add the API and MCP on Pro and above, plus team members and white-label reports on Agency and Enterprise. See the pricing page for current allowances, and Manage your subscription for billing details.

Where to go next

• New here? Start with Add your first location.
• Not sure what to do next? Tasks plans the Google Business Profile work worth doing each week at each location, sized to your pace.
• Want to understand what your plan covers? See How credits and quotas work.