Geo-Grid Rank Tracking
Track your Google Maps ranking from hundreds of coordinates
Learn moreLocal SEO tooling built for agencies, not retrofitted
You've run this long enough to know where the tooling stack bleeds margin. SearchOps consolidates rank tracking, GBP audits, review monitoring and AI visibility into one platform with up to 200 tracked locations on Agency, native white-label, full data export, and pricing that doesn't punish you for scaling. You also get the raw data, so your team can run original local SEO studies, publish thought-leadership content that wins pitches, and show clients the kind of insight a PDF never will.
The problem
Tool stacks that work for one client break at fifty
The maths on a four-vendor stack starts fine and compounds into a margin disaster. Per-seat pricing across a rank tracker, a GBP tool, a review platform and whatever the newest AI visibility product is this month scales linearly with your team, not your client count. Meanwhile every client wants one report and you deliver three separate dashboards plus a Friday night copy-paste job.
01
Per-seat pricing across four vendors compounds aggressively every time you hire. A five-person team on four tools is usually the single largest agency overhead that nobody re-negotiates.
02
White-label is almost always a premium-tier add-on. Most agencies pay the upgrade fee on every vendor or live with unbranded dashboards going to clients.
03
Reporting night is three dashboards, a screenshot tool, a Google Doc and a slow Monday morning. The hours lost to this compound across every client on your books.
04
AI visibility tracking is already a client ask. Buying a fifth tool at agency-seat pricing to answer it is the wrong answer.
05
The marketing value of your own ranking data is locked inside each vendor's dashboard. You can't build a study, a benchmark, or a thought-leadership piece from someone else's PDF.
How SearchOps fits
Everything that should be built in, is built in
One platform covering geo-grid, GBP audit, SERP and AI visibility, and review monitoring. Up to 200 tracked locations on a single credit pool, and a tracked location can be a client, a competitor or a prospect. White-label included on Agency and Enterprise: your logo, brand name and colours, and your own report sub-domain, on the rank reports you share with clients. Unlimited team members on Agency, with roles so juniors run scans without touching billing. CSV exports, plus a read-only API and MCP server on Pro and above, so your team can feed client dashboards, drop data into BigQuery or Looker, and run original local SEO studies that become the backbone of your thought-leadership content.
Playbook
How modern agencies run local SEO profitably
Most of the below is obvious to a senior SEO. It's here because the gap between a profitable local SEO service line and a loss-making one is operational discipline, not tactics.
Price per location, not per hour
Hourly pricing caps your margin at your most junior staff's utilisation rate. Per-location pricing decouples revenue from hours and rewards you for tooling investment and process improvement. Start with a three-tier ladder (essentials, managed, premium) priced per location per month; every efficiency gain drops straight to margin.
Standardise delivery into a 30/60/90 template
Day 1 baseline, week 2 audit readout, month 1 first report with rank movement, month 3 strategy review. A templated delivery arc lets a mid-level SEO onboard a new client in a day instead of a week, and clients know exactly what they're getting each month.
White-label your reports, down to the sub-domain
Serve your shared client reports from your own branded sub-domain (yourname.searchops.co), put your logo and brand colours on the rank reports you share, so the reporting your clients see most carries your brand. Clients who experience the reporting as yours are more loyal to your agency than to the underlying tooling. Every time a vendor logo reaches the client, you've added switching cost for yourself, not them.
Run a scheduled report pipeline, not a manual one
Scheduled scans on Sunday night. A weekly report schedule emails the headline numbers to your team on Monday, and the client contact gets a live shared rank report link. A junior fields any questions. You should never spend a weekday afternoon compiling a local SEO report by hand again once the automation is set up.
Lead with AI visibility in renewal conversations
AI Overviews and AI Mode are the reason clients feel anxious about local search right now. Arriving with the client's share of voice in ChatGPT and Gemini, whether AI Overviews cite them, and where they rank in web results makes you the strategic partner, not the vendor. This wedge alone tends to justify the agency's entire retainer in the client's head.
Feed client BI stacks with your raw data
Top-tier clients often want a bespoke dashboard that matches their BI stack. Export their rank, AI visibility and review data as CSV and drop it into their Looker, Tableau or BigQuery, moving you up their procurement stack and creating a genuine moat against smaller agencies who can only send PDFs. On Pro and above, the read-only API lets their dashboards pull the same data directly.
Turn aggregate scan data into original studies
The same dataset that powers your client reporting can drive an industry benchmark, a sector-specific local SEO study, or a ranking-factors report. Agencies that publish original research built on live local-search data out-rank their peers for category terms, get cited by trade press, and convert inbound pitches at a materially higher rate. Anonymise client specifics where you need to; the aggregate picture is genuinely novel because geo-grid data at scale isn't public. One study a quarter is a realistic cadence.
Run quarterly data reviews as a retention tool
Pull 90 days of a client's ranking, review and AI-visibility data into a single narrative document once a quarter. Not the monthly report, something deeper: trend analysis, seasonality, competitor shifts, the stuff that needs data analysis not dashboards. Clients who get a strategy-grade read on their own data four times a year don't churn. The inputs for this sit in your SearchOps workspace already.
FAQ
Marketing agencies. Questions we get
On Agency and Enterprise, the rank reports and AI visibility reports you share load on your own branded sub-domain (yourname.searchops.co), with your logo and brand colours and no SearchOps branding. Shared scan and GBP audit pages still carry SearchOps branding. White-label is included on those plans, not sold as an add-on.
Yes. On Pro, Agency and Enterprise, a read-only REST API returns your locations, keywords, rankings, AI visibility, reviews, competitors, scans and reports, so you can sync them into client BI dashboards, and the MCP server lets an AI assistant query the same data. The API reads data; it does not start scans. You can also export CSVs from rank tracking, scans, reviews, GBP audits and the Search Console panels.
Agency includes unlimited team members, and each person has a role. The owner manages billing, admins manage the team, members have full access, and viewers are read-only. Every member sees all of the account's locations and shares its allowances, so access is not split by client or by person. Starter and Pro are for a single user.
The Agency plan is flat-rate, with 200 tracked locations and a 35,000-credit monthly pool, which covers most mid-sized agency books without top-ups. If your client base is larger or you're running particularly scan-intensive programmes, we'll scope an enterprise tier. The pricing principle is always: scale with clients, not with team size.
On Agency and Enterprise, client-facing reports can carry your logo, your brand name, your accent colour and a vanity sub-domain, so what your client sees is yours. The platform itself stays SearchOps-branded for your team. If you want to bundle it into a branded retainer, talk to us and we'll agree terms for your book.
Ranking history from another tool can't be imported, so keep your old reports as the record of the past. Import your locations by CSV, add keywords and schedules, and your first scans become the SearchOps baseline. A clean cut-over at the start of a month, with a quarter of overlap on reporting, keeps the story continuous for clients.
Yes. Your scan, AI-visibility and review data are yours to analyse, aggregate, and publish. You can use it to produce industry benchmarks, sector-specific local SEO reports, competitor ranking studies and thought-leadership content that earns links and inbound pitches. API and CSV exports feed directly into whatever analysis stack you use. Anonymise client specifics where appropriate: the aggregate picture is genuinely novel because geo-grid data at scale isn't available anywhere publicly.
Local SEO for other teams
The same platform, set up for a different kind of business.
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