Resources

Practical local SEO writing

Guides you can follow step by step, notes on what is changing in search, real results and the tools we use ourselves. Written for local businesses, agencies and the SEOs who look after them.

Guides

Long-form guides, from first steps to advanced

Each guide is written to be followed in order, and reviewed as search changes.

All guides

Beginner

4 guides

Intermediate

3 guides

Advanced

5 guides

Blog

What we are seeing in local and AI search

Shorter pieces on Google Business Profile, map rankings and how AI answers choose local businesses.

All posts
Playbook11 min read

Choosing a local SEO platform: a buyer's checklist for agencies and multi-location brands

A vendor-neutral checklist for choosing a local SEO platform: coverage, geo-grids, AI visibility, Business Profile tools, pricing traps and demo questions.

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Case studies

Results, with the working shown

Real numbers from real businesses, with the caveats that go with them.

All case studies

Private dermatology · United Kingdom

How CitiGen Solutions grew clinic enquiries while cutting its reliance on paid search

The group's flagship clinic went from 2,973 measured enquiries in its first seven months to 8,656 in the latest twelve, while paid search leads stayed flat and fell from 44% of all enquiries to 23%.

Read the case study

8,656

Clinic enquiries in the latest year

60%

Share of enquiries from organic search

23%

Share of enquiries from paid search

8.3%

Enquiry rate from AI assistant sessions

Tools

Small tools that do one job properly

Use them on their own, alongside SearchOps or before you ever sign up.

SearchOps Lens

A Chrome extension that measures how much of a Google results page other businesses own, pulls the details off any Business Profile and compares how AI answer engines treat the same question.

See what it does

UTM builder

Build tracking links that report cleanly in Google Analytics, including the tag for the website link on your Google Business Profile.

Build a link

Citation sources by country

The local directories worth being listed on in each country, grouped by tier and by industry.

Browse by country

Help Centre

Answers for using SearchOps

Step-by-step articles on connecting profiles, running scans, tracking keywords and AI visibility, reporting and billing. The assistant inside SearchOps answers from the same articles.

Browse the Help Centre
Getting started7Add your first location, pick keywords and prompts, run your first scan, and find your way around.
Geo-grid, competitors & schedules6Run geo-grid scans on Google Maps, Google Search and AI Mode, read the scoreboard, see who you compete with, and put it all on a schedule.
LLM Visibility5See how often ChatGPT and Gemini name you, set up your services, customers and prompts, and find the sites AI answers rely on.
Google Business Profiles7Connect, edit and audit your profiles, read calls and directions, post updates, and see what changed.
Reputation2Reply to reviews, read what customers talk about, and check each branch's citations, listings and backlinks.
Content2Keep what you know about each business in one place, so everything written for it sounds like it and states only what's true.
Keywords and GSC Insights4Choose your keywords and prompts on the Keywords page, find new prompt ideas, and read the searches Google already sends your site by location, town, service and page.
Reports3Build client-ready reports, print them, email them on a schedule, and explore your data.
Credits & billing2How credits and allowances work, plans, trials and managing your subscription.
API & MCP3Use the SearchOps API and connect the MCP server to your own tools.
Troubleshooting2Fix common problems with scans, refunds, connections and imports.

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