Resources

Practical local SEO writing

Guides you can follow step by step, notes on what is changing in search, real results and the tools we use ourselves. Written for local businesses, agencies and the SEOs who look after them.

Guides

Long-form guides, from first steps to advanced

Each guide is written to be followed in order, and reviewed as search changes.

All guides

Beginner

4 guides

Intermediate

3 guides

Advanced

5 guides

Blog

What we are seeing in local and AI search

Shorter pieces on Google Business Profile, map rankings and how AI answers choose local businesses.

All posts
Playbook15 min read

Which AI Prompts Should a Local Business Track? Build Coverage, Not a Wish List

You cannot guess the sentence a customer typed. Build coverage instead: keywords you already track, plus the wording sitting in your calls, forms and reviews.

Read the post

Case studies

Results, with the working shown

Real numbers from real businesses, with the caveats that go with them.

All case studies

Private dermatology · United Kingdom

How CitiGen Solutions grew clinic enquiries while cutting its reliance on paid search

The group's flagship clinic went from 2,973 measured enquiries in its first seven months to 8,656 in the latest twelve, while paid search leads stayed flat and fell from 44% of all enquiries to 23%.

Read the case study

8,656

Clinic enquiries in the latest year

60%

Share of enquiries from organic search

23%

Share of enquiries from paid search

8.3%

Enquiry rate from AI assistant sessions

Tools

Small tools that do one job properly

Use them on their own, alongside SearchOps or before you ever sign up.

SearchOps Lens

A Chrome extension that measures how much of a Google results page other businesses own, pulls the details off any Business Profile and compares how AI answer engines treat the same question.

See what it does

UTM builder

Build tracking links that report cleanly in Google Analytics, including the tag for the website link on your Google Business Profile.

Build a link

Citation sources by country

The local directories worth being listed on in each country, grouped by tier and by industry.

Browse by country

Help Centre

Answers for using SearchOps

Step-by-step articles on connecting profiles, running scans, tracking keywords and AI visibility, reporting and billing. The assistant inside SearchOps answers from the same articles.

Browse the Help Centre
Getting started6Set up your account, add your first location, and run your first scan.
Google Business Profile6Connect your profiles, audit them, reply to reviews, and post updates.
Keywords & rank tracking10Build a keyword library, track rankings across Google and the answer engines, see who outranks you, and import from Search Console.
Scans & geo-grid4Run geo-grid visibility scans, schedule them, and read your results.
Reviews1Monitor reviews across locations and reply faster.
Links & listings1See who links to your website, check your directory listings branch by branch, and find where competitors are listed and you aren't.
Website1See the searches Google already sends your site, and which of them are worth tracking.
Reports2Build client-ready reports, print them and email them on a schedule.
Credits & billing2How credits and quotas work, plans, and managing your subscription.
API & MCP2Use the SearchOps API and connect the MCP server to your own tools.
Troubleshooting1Fix common problems with scans, connections, imports, and more.

Start tracking your real rankings today

See where you actually rank on Google Maps, not where Google tells you. Pick the plan that fits and start tracking from day one.