Read your Google Business Profile performance

Performance shows you the real demand your Google Business Profile drives: how many people find your listing, and how many of them call, ask for directions or click through to your site. It turns Google's own profile data into one clear scoreboard so you can see what is actually bringing in customers.

Where to find it

Open Google Business Manager > Performance in the sidebar, or go straight to Performance. Four numbers sum up every connected profile: calls, directions and clicks; profile views; actions per 100 views; and how many profiles are worth a look. Below them is one row per profile, showing the last 28 days Google has reported against the 28 days before and the same weeks last year, with a 12-week trend, Map Pack coverage from your Geo-Grid scans, and a label such as Fell last week, Seen, not chosen or Rarely in the Map Pack. Click a row for that profile's page. Its Numbers tab has the full numbers: headline figures against the period before, what stands out, the searches that found the profile, a chart over time, views by device and by Search or Maps, the day of the week, and a day-by-day table you can download as a CSV. Its Changes and results tab shows what changed on the profile and what happened next.

You need a connected profile first

Performance reads directly from Google, so a profile has to be connected before any numbers appear. If you have not done this yet, follow Connect your Google Business Profile. Profiles that need reconnecting are flagged in the table with a Reconnect prompt, because Google revokes access tokens after a period and the data stops flowing until you reauthorise.

What each metric means

Every number comes from Google Business Profile performance data, in plain terms:

• Profile views: how many times your listing was seen on Google Search and Maps, on desktop and mobile.
• Calls: taps on the call button on your listing.
• Website clicks: clicks through to your website from the listing.
• Directions: people requesting directions to your address.
• Actions per 100 views: calls, directions and website clicks for every 100 profile views, so you can see whether the people who find you act on it.
• vs 28 days before and vs last year: the change in calls, directions and clicks against the previous 28 reported days and the same weeks a year earlier.

On a profile's page you can split views by Search or Maps and by device, and see bookings and menu clicks where Google reports them.

Choosing a date range

On a profile's page, use Period to switch between 7 days, 30 days, 90 days (the default), 6 months or 12 months, or set a custom range from 7 up to 540 days. Turn on Compare with the period before to draw the earlier period on the chart and add change columns to the table; this works for periods of up to 270 days. The Performance list always shows the last 28 days Google has reported.

Use it alongside an audit

Performance tells you what is happening. An audit tells you why. If calls or website clicks are flat, Run a Google Business Profile audit to check the listing details, categories and content that influence how often you show up, then watch Performance over the following weeks to confirm your fixes are working. To see what changed on a profile in the weeks around a rise or fall, open the profile's Changes and results tab (how it works).