Set up your services, customers and prompts

Nobody types "emergency plumber Leeds" into an assistant. They ask "who can fix a burst pipe in Leeds tonight?", or simply "find me a plumber in Leeds who can come out today". So LLM Visibility does not ask your keywords word for word. It asks prompts, written for each service you sell and each customer you measure. All of it is set up in the location's Keywords page. This guide shows how that setup works and how to change it. To find new prompt ideas from your own data, see Research your prompts instead.

Services: your keywords, grouped

The first time you open a location's Keywords page, SearchOps groups every keyword it tracks into between 3 and 15 services by the words they share, the way you would describe what you sell: "Boiler repair", "Bathroom fitting", "Emergency callouts". Prompts are written per service, so "boiler repair leeds", "leeds boiler engineer" and "boiler fixed today" are asked about once, not three times. Every keyword is still tracked on Google on its own.

New keywords you add later join an existing service when they share words with it. Your services are never regrouped behind your back, so names you change and keywords you move stay as you left them. Keywords that aren't in a service yet are listed under Not in a service yet: pick a service for each from its list, or press Place them with the agent to have the agent file them without changing anything else. That uses one agent action. A keyword that fits no service stays out, is not asked in ChatGPT or Gemini, and costs nothing.

To add something you sell that is missing, type it under Add a service and press Add. SearchOps adds its keywords (the service near me, with your town, best in your town, and on its own) and gives it standard prompts. This uses no allowance and no agent action.

Your plan sets how many services a location can measure: up to 10 on Starter and up to 15 on Pro, Agency and Enterprise.

Customers: who is asking

Your customers are listed under Customers on the Keywords page, each shown as an illustrated character with a name and a line on who they are, such as "The weeknight orderer" or "The nervous first-timer". The everyday customer, who just asks, is always there. Every other customer carries one extra need when they ask, like watching the cost or needing someone today.

A new location starts with the everyday customer plus one more, chosen from the kind of business it is. For example, a business that travels to its customers starts with someone checking that it covers their area. It is filled in for you and you can change it. Press Add or change customers to add, swap or remove customers on the Keywords page, where SearchOps suggests the ones your reviews, keywords and category point to. Suggest customers with the agent has the agent choose and describe them for your business instead, using one agent action. See Ask as the customers you actually get for how to choose them and read the results.

Manage keywords and prompts, service by service

Keywords, prompts, services and customers are all edited in one place: open Track > Keywords and choose a location. The Prompts link on a location in LLM Visibility brings you to the same page. The Manage tab opens with one line saying how many services, keywords and prompts the location has and when they are asked, then a row for each service. The chip on a row shows how the latest answers treated that service, for example Named 5 of 8.

Open a service to see:

• Keywords that bring customers: the keywords people search when they are ready to book, such as the service near me, with your town, best in your town, or emergency. Press the cross on one to stop tracking it (it stays on the page with its history, and Undo brings it back), or type one into Add a keyword.
• Prompts: one card per customer, with the prompts that customer sends about the service and how the latest answers treated you. 2/4 means you were named in 2 of the latest 4 answers (green is named, amber is sometimes, red is not named). Ready means the prompt is written but has not been checked yet.
• Other keywords: the rest of the service's keywords, in a compact list.

On each prompt you can:

• Reword a prompt in place. If it has already run, its results so far stay with the old wording and the new wording is measured from the next check.
• Remove a prompt so it is no longer asked. Its results are kept, and Undo on the message puts it straight back. A service always keeps at least one prompt, so the last one can be reworded but not removed.
• Add a prompt (or Add your own prompt) as that customer. Name the service and your town, the way they would say it.

Prompts you removed earlier are listed under Removed prompts below your services, where Restore brings one back with its results so far.

New customers and services start with standard prompts, and some can be empty. Fill them by hand, or press Write tailored prompts above your services and the agent writes each empty or standard prompt at the location in that customer's own words. That uses one agent action for the whole location, and nothing is written until you press it.

Each prompt is labelled with where it came from: Written for them (by the agent), Yours, Standard or From ideas (saved from the Discover tab).

Press Rename or move on a service to rename it, see the keywords it covers, or move a keyword to a different service with the Move to… list.

If the grouping is badly wrong, Regroup with the agent beside the Services heading has the agent rebuild your services from scratch, using one agent action. It resets names you changed and keywords you moved, so use Place them with the agent if you only want new keywords filed. Prompts that have already run keep their results either way.

If a location's keywords are not grouped into services yet, its prompts are listed keyword by keyword instead, until they are.

To see every keyword in one table, with its Map Pack position, demand, source and scan history, switch the line at the top from By service to All keywords. See Add and organise your keywords.

To find new prompts from your own data, open the Discover tab. See Research your prompts.

Your name: branded searches and prompts

Services are what people search and ask for what you sell. Below them on the Manage tab, Your name holds the other half: what people search and ask about your business by name. It is kept apart on purpose. A prompt that hands ChatGPT your name says nothing about whether it names you when nobody mentioned you, so these never count in your services' results.

• Searches for your name lists every keyword that is a search for your business by name, however it was added. They are tracked on Google like any keyword, so you can scan them. They use the same words as the Branded filter in Search Console, including any you changed under Counts as your name. They never appear under Not in a service yet, because a prompt written from one would name you and be refused.
• Prompts about you by name asks ChatGPT and Gemini what they make of you once a customer has your name: whether you are any good, the complaints, how you compare, whether you suit someone, and who they would suggest instead. Press Draft these 5 prompts for the standard set, then reword or remove any of them. Under Add your own prompt you can add up to 5 more in your own words, as long as each names the business, for example "Does Wrenfield Dental take new patients on a Saturday?". The latest verdict for each engine shows above the list (favourable, mixed, neutral or critical, and who it suggested instead), and Every answer opens the full answers on the LLM Visibility Brand tab.

Prompts about you by name are asked about once every 28 days on each engine you check, not on every run: what an engine says about you by name changes slowly. Each costs one check per engine when it runs, so the full set of 10 is about 20 checks a month. The Run a check dialog shows them when they are due.

How many prompts each service gets

Each service is asked some plain asks, from someone who says nothing about themselves, plus one prompt as each of your customers. You choose the number of plain asks for the location in its Keywords page:

• 1 plain ask from someone ready to book.
• 2 plain asks, worded differently.
• 3, adding someone comparing a shortlist on price or reviews.
• 4, adding someone still working out their options.

A new location starts with 1 plain ask and one customer besides the everyday one, so each service is asked 2 prompts. Changing the number never runs a check on its own.

What it costs

Each service is asked its plain asks plus one prompt per customer. The line at the top of the Manage tab adds them up, for example "6 services · 24 keywords on Google · 12 prompts on ChatGPT and Gemini", and each prompt put to both engines is two checks a run. One prompt put to one engine once is one AI visibility check.

Nothing is asked until you run a check. Press Run a check on the Keywords page, on the location's page in LLM Visibility, or on its row in the LLM Visibility overview. The dialog shows what each service will cost and the total before anything runs. The schedule beside the button reads Not scheduled until you set one, and nothing is scheduled until you press Save. See How credits and quotas work.

Agent actions

Your keywords and prompts are yours to write, and the agent only helps when you ask. Each time you press a button that asks it to write or group something (Suggest prompts, Write tailored prompts, Suggest services with the agent, Suggest customers with the agent, Regroup with the agent, Place them with the agent, Improve wording or Suggest another), it uses one agent action from your plan's monthly allowance: 15 on Starter, 40 on Pro, 100 on Agency and 300 on Enterprise. Each button shows how many you have left, and Usage & Billing shows them next to your other allowances.

Adding, rewording and removing prompts by hand never uses one. If the agent comes back with nothing, the action is given back. Agent actions reset on the 1st of each month.

Next steps

• Read your results: Track LLM Visibility.
• Choose your customers: Ask as the customers you actually get.
• Find more prompts from your own data: Research your prompts.