Analyse your data with Explore and your board

Explore and your board are the analytics side of SearchOps. Where a report is a tidy summary you hand to a client, these are for digging into your own numbers: slice any metric the way you want, then keep the views you build on a board you can check at a glance.

Where they live

Both sit under Reports in the sidebar:

• Explore (/dashboard/explore) is where you build a view.
• Reports → Board (/dashboard/reports/board) is where your saved views live together.

You build in Explore and read on the board, so they work as a pair.

Build a view in Explore

Explore lets you pivot and chart any metric across your data without exporting anything.

1. Set the scope at the top: all your locations, one brand, or a single branch.
2. Choose a data source: the domain you want to look at, such as your rankings or your scans.
3. Choose the measures you care about, such as average Web Results Rank or local pack rate.
4. Pick the dimensions to break them down by, for example by keyword, by location, or over time.
5. Read the result as a pivot table, or switch it to a chart.
6. When a view is useful, save it and give it a name.

If you are not sure where to start, each data source offers a few starter questions on the empty canvas. Pick one and adjust it from there.

Compare against another period

Set vs previous period or vs same period last year in the scope bar and every number gains its change alongside it, on the summary cards and in the table. Arrows and signs carry the direction, so a rank improving from #8 to #4 reads as an improvement rather than as a number going down.

Keep an eye on things on the board

The Board tab under Reports gathers your saved views onto one page. Every view you save in Explore lands here as a tile.

The board has one filter bar across the top. Set the scope and the period once, and every tile re-points at the same time, so you can read the whole board for one brand or one month without touching each view. Leave the scope on each view's own choice if you would rather keep them independent.

Choose Arrange to drag and resize the tiles into the layout you want, then Done to lock it. Your layout is remembered on that device.

Explore, or a report?

They serve different jobs, and most people use both:

• Explore and the board are for you: fast, interactive, and always live. Use them to answer a question or watch a number week to week.
• Reports are for sharing: a fixed, clean summary built for a client or your team. See Build client-ready reports.

Both read from the same data behind SearchOps, so what you see in Explore matches what you track across rankings, scans, and your Google Business Profile.