Local SEO Software

Every tool you need for local search visibility

Track where you show on Google Maps, Search and AI Mode, how often ChatGPT and Gemini recommend you, and what your Google profile and reviews are doing. Then turn what you find into finished work and reports, for one business or hundreds.

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Google surfaces, from Maps to AI Mode
4Google surfaces, from Maps to AI Mode
AI assistants: ChatGPT and Gemini
2AI assistants: ChatGPT and Gemini
Review sites watched for every location
3Review sites watched for every location
Points in a single 21×21 map scan
441Points in a single 21×21 map scan

The platform, in 6 parts

Tracked on

  • Google MapsYour position across your area
  • Local PackThe top three on Search
  • AI OverviewsIf it links to you, and who it names
  • AI ModeWhether it names you
  • ChatGPTHow often it recommends you
  • GeminiHow often it recommends you
  • Google ReviewsRatings, replies, sentiment
  • TrustpilotRatings and sentiment
  • TripadvisorRatings and sentiment

01Google visibility

See where you show on Google from every street you serve

A single result checked from one spot hides most of the story. Geo-grid scans check Google from points across the area you serve: your Google Maps position, the local pack and AI Overviews on Google Search, and whether Google's AI Mode names you. Keyword Manager keeps the keywords they check, grouped by the services you sell.

A geo-grid scan showing the result at every point around a business

Geo-Grid Rank Tracking

Your visibility on Google changes from one street to the next. A geo-grid scan runs a live Google search from every point on a grid around your business and plots what came back on a map: your Google Maps position, whether you're in the local pack on Google's results page, what the AI Overview said, and whether Google's AI Mode names you. You see where you win customers, where competitors take them, and who those competitors are.

  • Google Maps, Google Search and AI Mode
  • Grids up to 21×21, on a schedule
  • Who shows up instead of you, pin by pin
Explore Geo-Grid Rank Tracking

Keyword Manager

What people search on Google and ask ChatGPT and Gemini, service by service

Also in Google visibility

Geo-Grid Insights

Geo-Grid Insights reads your geo-grid scans as territory: the ground you hold, the ground you lose and who takes it. It lines you up against the businesses beating you on categories, reviews and listing details, so every gap comes with a likely reason.

  • Territory you hold and lose
  • Categories and reviews of the leaders
  • Listing checks against the businesses ahead
How it works

02LLM visibility

Local LLM visibility: know when ChatGPT and Gemini recommend you

SearchOps is a local LLM visibility tool. It puts the questions your customers ask to ChatGPT and Gemini on a schedule, measures how often each one recommends you and who it names instead, and shows the searches it ran and the sources each answer leans on. The prompts are set in Keyword Manager, service by service.

ChatGPT Visibility with share of voice and a competitor leaderboard

ChatGPT Visibility

When a customer asks ChatGPT for a local recommendation, it names a handful of businesses and moves on. ChatGPT Visibility shows you whether you are one of them. Set prompts for every service you sell, asked the way your customers ask, put them to ChatGPT on a schedule, and see every answer with proof it named you, who it named instead, the searches it ran and the sites it trusted.

  • Every answer, with proof it is you
  • Who it names instead, and why
  • The searches it ran and the sites it trusts
Explore ChatGPT Visibility
emergency plumber in shoreditch open now
Gemini

Based on Google reviews, Rapid Response Plumbing offers 24/7 callouts in Shoreditch and is rated 4.9 from 212 reviews.

google.com/mapscheckatrade.com
Visibility rate
64%▲ 6
Share of voice
You
64%
Eastside
52%
City Boiler
27%

Gemini Visibility

Gemini is the assistant built into Android, Chrome and the Gemini app, and it answers local questions from Google's own index: your Business Profile, your reviews, the directories and pages that mention you. Gemini Visibility puts your customers' prompts to it on a schedule and shows whether it names you, who it names instead, and the sources it leans on, so a gap on Google shows up for what it is.

  • Who it names instead of you
  • The Google sources Gemini leans on
Explore Gemini Visibility

Also in LLM visibility

LLM Visibility Insights

Insights reads every check over 7, 30 or 90 days rather than the latest one: who ChatGPT and Gemini name and how consistently, the keywords each engine names you for, the sources the answers cite, how each of your customers does against the plain ask, and the searches ChatGPT ran before answering.

  • Who each engine names, and how consistently
  • How each customer does against the plain ask
  • The searches ChatGPT ran, ready to add as keywords
How it works

AI Citations

AI Citations lists the websites that AI answers cite when they talk about your market, grouped by the kind of site they are. It shows which directories, publications and review sites shape the answer, and where your business is missing from them.

  • Sites cited across AI answers
  • Grouped by type of site
  • Where you are missing
How it works

Prompt ideas

The Discover tab of the Keywords page. Press Suggest prompts and the agent writes ideas for a location from its own evidence: the keywords you track, the searches that find you on Google and Maps, the searches ChatGPT and Gemini ran, your reviews, and sources you add such as enquiry form exports. Save ideas for your brand and track only the ones worth measuring.

  • Every idea says what it was written from
  • Saved ideas form a library for your brand
  • Your own sources, with contact details removed
How it works

03Google Business Profile

Keep every Google profile in shape, and every review in view

Your Google Business Profile is often the first thing a customer sees. Audit it against the signals that matter, keep up with reviews across every location, check that directories show the same details, and see what each change you make does for calls and clicks.

A Google Business Profile audit score with the top issues to fix

Google Business Profile Manager

Run every Google Business Profile from one dashboard. Edit hours, categories, services, photos and your description, schedule posts, reply to reviews, and audit each profile against around 30 scored checks and the rivals from your scans. You approve every change before it reaches Google, and any change can be undone.

  • Around 30 signals scored on every audit
  • A prioritised fix list
  • Benchmarked against local competitors
Explore Google Business Profile Manager
Review Monitoring with reviews from every location in one feed

Review Monitoring

One dashboard for every review across all your locations: Google on every plan, plus Trustpilot and Tripadvisor on Pro and above. See what lands, understand sentiment by topic, and respond before your rating moves.

  • One feed for every location
  • Sentiment by topic, not just stars
  • Agent-drafted replies
Explore Review Monitoring
Citations & Links with a citation health score for each branch

Citations & Links

One audit checks each branch's listings across the directories that matter for its country and sector, compares every name, address and phone with that branch's own details, and finds new directories through the sites that link to your website. You also see who links to you, which of those sites AI answers rely on, and where competitors are listed and you aren't.

  • Every branch's listings checked against its own details
  • New directories found through your links
  • Where competitors are listed and you aren't
Explore Citations & Links

Also in Google Business Profile

Profile performance

Performance data from Google for every profile you connect: calls, website clicks and direction requests, search and Maps impressions, and the searches that showed your listing. Google reports a few days behind, and every chart says so.

  • Calls, website clicks and direction requests
  • Search and Maps impressions
  • The searches that showed your listing
How it works

Changes and results

Every change to a profile on one timeline, with the calls and clicks before and after it, so you can see which changes helped and which made no difference.

  • Profile changes on one timeline
  • Results before and after each change
  • See which changes helped
How it works

04Content

Plan and write what to post, for each platform and for search

Plan a month of posts, short videos and forum replies for every business, each made for the platform it goes on and written to be found on Google and in AI answers where they show that kind of content. Business facts keeps each piece true to the business: how it looks, how it sounds and what it sells.

Content Plan

A month of posts, short videos and forum replies for every business you run. Each piece is made for the platform it goes on: the people who follow the business there, and what they search for in that app. Where Google's page one or an AI answer already shows that kind of content for your keywords, it's written to be found there too. Every piece is written in the business's own voice from facts someone has confirmed, checked before you post it, and followed afterwards to see whether Google or an AI answer picked it up.

  • Made for each platform, and for search
  • Written from confirmed facts
  • Checked before you post
Explore Content Plan

Also in Content

Business facts

SearchOps reads each business's website, Google profile and reviews for its look, its voice, what it sells and why customers choose it. Every suggestion says where it came from, and nothing risky is stated until you or your client confirm it.

  • Read from the website, the Google profile and reviews
  • Prices, offers and people only once confirmed
  • A form for your client, with no login
How it works

05Insights & reporting

Turn findings into finished work, and show what changed

Bring the evidence together. See the searches Google already sends you and what those visits turn into, keep every rival in one place, then turn the findings into tasks and reports that show the work beside the results.

Reports

Pick a ready-made report from the Library, or build your own from blocks that read the data SearchOps already holds: Business Profile results, Search Console, Google Analytics, map scans, AI answers, reviews and the work you finished. Put it on an email schedule and the headline figures land in your client's inbox, or print it as a PDF under your own brand.

  • Eight ready-made reports in the Library
  • Built from your Business Profile, Search Console and scans
  • Sent to clients on a schedule
Explore Reports

Tasks

Every tool in SearchOps finds problems. Tasks is where those findings turn into work. Every Monday each location gets a plan of the Business Profile work worth doing that week, sized to the pace you choose, and most of it ticks itself off once Google shows the change. Tasks from your tools show whether the number they were meant to move actually moved.

  • A weekly plan for every location
  • Ticks itself off from Google's data
  • Finished work marked on the charts
Explore Tasks

GSC and GA4 Insights

The searches Google already sends you, cut the way a local business works: by location, by town, by service and by page, with each location's Business Profile beside its website. Connect Google Search Console, and Google Analytics if you use it, to see what moved, which service searches sit just off page one, and which visits turn into enquiries.

  • Every location's searches, by town and service
  • Searches close to page one, ready to add as keywords
  • Leads by channel, including AI assistants
Explore GSC and GA4 Insights

Also in Insights & reporting

Competitors

The businesses you meet in map scans, search results and AI answers, merged into one list for each location, with where each one beats you and what has changed on their profiles.

  • Rivals merged across scans, search and AI answers
  • Where each one outranks you
  • Changes to their profiles
How it works

Explore

Build your own view of any metric across locations, keywords and dates, then pin it to a board you can come back to.

  • Pivot tables and charts
  • Filter by location, keyword and date
  • Pin views to your board
How it works

Schedules

Set geo-grid scans on any engine to run daily, weekly or monthly, and AI visibility checks weekly or monthly, and see everything that is due in one place.

  • Daily, weekly, every two weeks or monthly
  • Geo-grid scans and AI checks
  • Everything due, in one view
How it works

06Agent & API

Ask in plain words, or put your data to work in your own tools

Ask the SearchOps Assistant about any account in plain words and approve the next steps it prepares. Take your data into your own dashboards through the API, let an AI assistant query it through the MCP server, and read any results page or AI answer with SearchOps Lens for Chrome.

why did my Leeds scan come back empty?
SearchOps Assistant

Your Leeds location has no keywords tracked, so there was nothing to scan. I can add the three your other branches use.

Ready for your approvalNo credits
Add 3 keywords to Leeds
  • emergency plumber leeds
  • boiler repair leeds
  • plumber near me
ApproveNot now

SearchOps Assistant

The SearchOps Assistant sits inside your dashboard and knows two things most help chats don't: how SearchOps works, and what is actually going on in your account. Ask why a scan came back empty, which keywords a location is missing, or what to do next, and it reads your own locations, scans, keywords and reports to answer specifically, links you to the right page, and, when there is a simple fix, prepares it for you to approve in one click. It never spends a credit or changes anything without you saying yes.

  • Answers from your own account
  • Recommends the next step
  • Prepares actions you approve
Explore SearchOps Assistant

API

Your data in your own tools, plus webhooks for new reviews and scans

ChatGPT & Claude

Chat with your data in ChatGPT, Claude and other MCP apps

Integrations

GoHighLevel, Zapier, Slack, Sheets and more, with guides

SearchOps Lens

A Chrome extension for results pages, profiles and AI answers

How it fits together

One loop, from ranking to results

Each part feeds the next, so the evidence that finds a problem is the same evidence that shows you fixed it.

01

Track

Choose your keywords and prompts in Keyword Manager, then geo-grid scans and AI visibility checks run on your schedule, for every location.

02

Understand

Geo-Grid Insights, Competitors, AI Citations, Citations & Links and GSC and GA4 Insights show what moved and why.

03

Act

Findings from every tool become tasks on one board, and the agent prepares next steps for you to approve.

04

Prove

Reports put the work you finished beside the rankings and results that changed.

Start tracking your real rankings today

See where you actually rank on Google Maps, not where Google tells you. Pick the plan that fits and start tracking from day one.