Run a Google Business Profile audit

A profile audit scores your Google Business Profile against the signals that influence how well you rank and how often people choose you. It turns a vague "improve your listing" into a clear, prioritised list of fixes, each with the points at stake.

What you'll need

• A location with a Google Place ID. You don't need to connect the Google Business Profile to audit it.

Run an audit

1. Open the location from Locations and select Run GBP audit (or Audit on its card in the Locations list).
2. Confirm with Run audit.
3. Wait about a minute while it pulls the live profile data and scores it. Your finished audits are listed under Google Business Profiles > Audit.

What it checks

The audit groups its checks into six areas:

• Profile basics: name, description, core details, and whether the profile links the social profiles your website links (checked only when both are known).
• Categories: your primary and additional categories.
• Visual presence: photos and imagery.
• Reviews: volume, rating, and recency.
• Hours and attributes: opening hours and the attributes customers filter by.
• Engagement: posts and activity.

It also reviews the quality of your business description and suggests a stronger version you can use.

Everything rolls up into a single score out of 100, colour-coded so you can see at a glance whether a profile is healthy or needs work. A Competitor Comparison table scores the businesses you compete with nearby, taken from your latest scan, on the same checks, alongside their rating, reviews, photos and categories.

Acting on the results

Each failing check becomes a card in the Action Plan, explaining what is wrong, why it matters, and how many points it is worth. They are ordered by impact, so work top down: the high-priority items move your score the most, and the audit can put them straight onto your Tasks.

If the profile is connected, checks that come down to a single detail, such as a missing phone number, website or description, show Fix this now in the Category Breakdown. It opens the profile's editor at that detail, where you see the change before and after and confirm it with Apply to Google. Checks that need real work, such as adding more photos or earning more reviews, don't get a shortcut.

To share the results with a client or colleague, select Share Report at the top of the audit to copy a link.

How often can I audit?

Your plan includes a monthly GBP audit allowance shared across your locations: Starter includes 4 a month, Pro 25, Agency 60, and Enterprise is sized to your contract. A fairness cap also applies per location (for example, up to 2 a month for one location on Pro), so one location can't use the whole allowance. A failed audit never counts toward it. Select your scan credits balance at the top right of the dashboard, or open Usage & Billing, to see how many GBP audits you have left. The allowance resets on the 1st of each month. See the pricing page for current limits.

Next steps

• Keep an eye on incoming reviews: Monitor and reply to reviews.
• Track whether your fixes move the map: Run your first geo-grid scan.