A Search Atlas alternative built only for Google Business Profiles
Search Atlas is an SEO suite for the whole website: OTTO on-site automation, content, site audits, backlinks and press releases, with heatmaps, Business Profile tools and AI visibility alongside. Its plans hold 3, 10, 25 or 100 Business Profiles. If the profiles are the work, it is worth checking how much of a website suite you need to pay for to manage them.
The short answer
SearchOps or Search Atlas?
SearchOps fits if
- Your clients win or lose on Google Maps, the local pack and AI answers, and you want 25 connected profiles for $99 a month, or 100 for $249.
- You want AI Overviews and AI Mode checked point by point across the map, beside the Google Maps grid for the same keyword.
- You change clients' profiles for them and want every edit approved before Google sees it, with an undo afterwards.
Search Atlas fits if
- You sell website SEO as well, and want OTTO on-site fixes, content, site audits and backlink research in the same tool as your local work.
- You track Copilot and Perplexity alongside ChatGPT, Gemini and Google AI Mode.
- You want Business Profile posts shared to social accounts, or listings sent to data aggregators, from the same place.
Using both
If you sell website SEO as a separate service, Search Atlas can run the website side while SearchOps runs the Business Profiles, map grids and client reports.
Side by side
SearchOps and Search Atlas, feature by feature
| Feature | SearchOps | Search Atlas |
|---|---|---|
| Map grids | ||
| Grid shape and area | SearchOpsSquare grids up to 21×21 on Pro and Agency (15×15 on Starter), from 1 km to 100 km across | Search AtlasCircle or rectangle grids built in layers, with a radius of 1 to 100 milesSource: Search Atlas's help article on Local SEO Heatmaps |
| Search Atlas's heatmap help article doesn't give a largest number of layers for one grid. | ||
| What each point shows | SearchOpsGoogle Maps: your position in the top 20. Google Search: whether you are in the local pack's top 3, and whether an AI Overview shows and cites you. AI Mode: named or not named. | Search AtlasWhere the business appears in the Google Map Pack, with competitors' pins to compare againstSource: Search Atlas's help article on Local SEO Heatmaps |
| Grid allowance | SearchOps12,000 scan credits a month on Pro and 35,000 on Agency. A Google Maps point uses one; Google Search and AI Mode points use two. | Search AtlasHeatmap pins a month: 2,250 on Starter, 5,400 on Growth, 13,500 on Pro and 60,000 on AgencySource: Search Atlas's pricing page, including its full plan comparison |
| Extra SearchOps scan credits come in packs (1,000 for $10, 5,000 for $45, 15,000 for $115). Search Atlas sells extra Local SEO Points from the account's billing settings and doesn't publish the price. | ||
| AI answers | ||
| AI engines | SearchOpsChatGPT and Gemini, by prompt. AI Overviews and AI Mode, point by point across the map grid. | Search AtlasChatGPT, Gemini and Google AI Mode from Growth up. Pro and Agency add Copilot and Perplexity. Not part of Starter.Source: Search Atlas's pricing page, including its full plan comparison |
| Search Atlas's Pro plan card also lists Claude, as a sixth platform; its plan comparison table lists five. | ||
| Google Business Profile | ||
| Profile edits | SearchOpsDescription, hours, categories, services, attributes, service areas, phone, website, booking link and photos. Each change is approved first, can be undone, and is held if Google's value changed in the meantime. | Search AtlasBusiness info kept in sync across locations, including categories, hours and attributes. My Tasks fills missing details such as attributes, logos, booking links and images.Source: Search Atlas's GBP Galactic page |
| Posts | SearchOpsStandard posts to one profile or several, published now or scheduled | Search AtlasWritten by AI with images, including offers and events, then scheduled or published automaticallySource: Search Atlas's GBP Galactic page |
| Review replies | SearchOpsAgent drafts in one reply inbox, with auto-replies to 4★ and 5★ reviews on Pro and Agency | Search AtlasReplies written by AI that you can edit before they publish, with auto-replies set by star ratingSource: Search Atlas's GBP Galactic page |
| Profile audit | SearchOpsAbout 30 checks for the business, and up to five rivals from your latest Google Maps scan scored out of 100 | Search AtlasGBP Audit is listed as coming soon on every planSource: Search Atlas's pricing page, including its full plan comparison |
| Beyond the profile | ||
| Social media | SearchOpsNot offered. SearchOps posts to Business Profiles only. | Search AtlasConnect social accounts and share Business Profile posts to them automatically, on every planSource: Search Atlas's pricing page, including its full plan comparison |
| Citations | SearchOpsChecks each branch's listings field by field. Doesn't submit listings. | Search AtlasSubmits business details to five data aggregators for a one-off payment that covers 12 monthsSource: Search Atlas's Local Citations page |
| Website SEO | SearchOpsNot covered. For a client's own site, SearchOps reads Google Search Console. | Search AtlasOTTO on-site fixes, site audits, content writing with CMS publishing, backlink analysis and press releasesSource: Search Atlas's pricing page, including its full plan comparison |
| Agency and price | ||
| Business Profiles by plan | SearchOps1 on Starter ($39), 25 on Pro ($99) and 100 on Agency ($249), which tracks up to 200 locations | Search Atlas3 on Starter ($99), 10 on Growth ($199), 25 on Pro ($399) and 100 on Agency (from $999)Source: Search Atlas's pricing page, including its full plan comparison |
| Monthly list prices. SearchOps annual billing charges 10 months for 12. Search Atlas's pricing page shows monthly billing. | ||
| Team seats | SearchOpsUnlimited team members on Agency. Starter and Pro are for one user. | Search Atlas1 on Starter, 3 on Growth, 5 on Pro and 10 on AgencySource: Search Atlas's pricing page, including its full plan comparison |
| White-label | SearchOpsAgency: your logo, colours and report sub-domain | Search AtlasPro and Agency: a branded dashboard with your logo, colours and domain, and white-label reportsSource: Search Atlas's pricing page, including its full plan comparison |
| Search Atlas's Agency plan card lists client portals as an addition to Pro. | ||
Price the job
The same job, priced both ways
Take an agency looking after 20 client profiles: five keywords each on a 5×5 Google Maps grid every week, posts and review replies on every profile, white-label reports, and more than one person on the account. Change the numbers to price your own work.
SearchOps
$249a month
The Agency plan.
35,000 scan credits a month cover 10,834 points, leaving 24,166 for Google Search or AI Mode grids. Up to 200 locations.
Search Atlas
$399a month
Pro, 13,500 points included, billed monthly.
Search Atlas meters grids in heatmap pins a month (13,500 on Pro, 60,000 on Agency). It sells extra points inside the account without a published price, so a job above a plan's pins is priced on the next plan up; Pro with extra points could cost less.
- Search Atlas's price also includes its website tools (OTTO, content, site audits and backlinks) and, from Growth up, LLM Visibility. SearchOps' price includes its monthly ChatGPT and Gemini checks, and spare scan credits run Google Search and AI Mode grids.
- Both are monthly list prices as each company publishes them. Search Atlas's data aggregator submissions are a separate one-off payment and aren't included. SearchOps' annual billing charges 10 months for 12.
- SearchOps' prices here are the US dollar prices on its pricing page (£29, £79 and £199 a month in pounds). Checkout shows the exact amount in your currency.
What's different
What SearchOps does differently
Built around the profile
Start from the Business Profile, not a website project
In SearchOps each location is a Business Profile and the services it sells. Keywords sit under those services, the profile audit scores about 30 checks for the business and up to five rivals out of 100, and each week every location gets a short plan of profile tasks to work through.
- Track any business by its Google listing, connected or not
- The audit scores up to five rivals out of 100
- A weekly plan of profile tasks for each location
Profile audit against rivals
- Larkfield Dental Clinic82/100
- Rival practice A74/100
- Rival practice B69/100
About 30 checks for the business; rivals are scored on what their public listings show.
Google's AI answers on the map
AI Overviews and AI Mode, checked at every grid point
Run a Google Search grid and each point shows whether the business is in the local pack's top three and whether an AI Overview appears and cites it. Run an AI Mode grid and each point shows whether Google's answer names the business. Set them beside a Google Maps grid on the same points and you can see the streets where a client shows on the map but not in the answer.
- Maps grids up to 21×21, one credit a point
- Local pack and AI Overview at each point, two credits
- AI Mode grids up to 9×9 in the US, UK and India, two credits a point
One point on a 7×7 grid
- Google MapsPosition 3 of the top 20
- Google SearchIn the local pack's top 3. AI Overview shown, cites the clinic.
- AI ModeNamed in the answer
Allowances you can plan with
ChatGPT and Gemini checks come from their own monthly pool
Every prompt goes to both ChatGPT and Gemini, grouped under the services a business sells, and each answer shows whether the business is named, who is named instead, and the sites it cites. The checks come from their own allowance, separate from the scan credits your grids use, so a heavy month of grids leaves them untouched.
- 3,000 checks a month on Pro, 6,000 on Agency
- Separate from scan credits, so grids never use them up
- Share of voice, and the sites each answer cites
One prompt, two engines
"Which dentist in Leeds can see me today for a broken tooth?"
- ChatGPTNamedalongside 2 other practices
- GeminiNot namednames 3 others instead
Sites cited across both answers: the clinic's own site, a review site and a local directory.
Profile changes you can take back
Every edit approved before it reaches Google, with an undo
Change hours, categories, services, attributes, service areas, the description or photos from SearchOps. Nothing goes to Google until someone approves it, a published change can be undone, and if the value on Google changed in the meantime the edit is held for you to check first.
- Nothing reaches Google unapproved
- Undo a change after it is published
- Held if Google's value changed first
A change waiting for approval
Saturday opening hours
9:00 to 13:009:00 to 15:00
Published changes keep an Undo.
When Search Atlas fits better
Where Search Atlas is the better choice
Search Atlas covers the website and much of the marketing around it, which SearchOps doesn't set out to do. If that work is part of what you sell, it is the stronger fit.
On-site fixes with OTTO
OTTO SEO makes technical and on-page fixes on the sites you connect: one site on Starter, two on Growth, four on Pro and ten on Agency. SearchOps doesn't change websites.
Content and PR distribution
Search Atlas writes articles and pages, publishes them to your CMS, and runs press releases and digital PR outreach. SearchOps doesn't write website content or distribute press releases.
Site audits and backlink research
Its Site Auditor crawls up to 10,000 pages a site on Starter, Growth and Pro and 100,000 on Agency, and its backlink tools compare referring domains and link gaps with competitors. SearchOps doesn't audit websites.
More AI engines
Pro and Agency track Copilot and Perplexity as well as ChatGPT, Gemini and Google AI Mode. SearchOps tracks ChatGPT and Gemini by prompt, and AI Overviews and AI Mode on its map grids.
Social cross-posting
Search Atlas connects social accounts and shares Business Profile posts to them automatically, on every plan. SearchOps posts to Business Profiles only.
Switching
Moving from Search Atlas
A move is mostly setup: your locations, keywords and grid settings, the profiles you manage, and the automations already running on them.
- 01
Note your heatmap settings
For each client, write down the keywords, grid shape, radius and refresh schedule from Local SEO Heatmaps, and export any heatmaps you want to keep for client reports. They are your before picture.
- 02
Add your locations
Upload them to SearchOps as a CSV file. Each one is matched to its Google listing.
- 03
Import keywords by service
Paste them, or import them from Excel or CSV, grouped under the services each business sells.
- 04
Connect the profiles you manage
Sign in with Google to connect them. Tracking a rival or a prospect doesn't need a connection.
- 05
Hand over one automation at a time
If GBP Galactic posts or replies to reviews automatically for a profile, switch that off there before you turn on posting or auto-replies in SearchOps, so no review gets two replies.
- 06
Compare trends for one reporting cycle
Search Atlas grids are circles or rectangles set by a radius in miles; SearchOps grids are square and set by the distance across in kilometres. Choose a SearchOps grid that covers about the same area, run both for one cycle, and compare the trend rather than single points.
FAQ
SearchOps and Search Atlas. Questions we get
Method
How we compared
We read Search Atlas's own public pages on 25 October 2026 and took its facts from them, naming the page beside each one. Its prices are the monthly list prices it publishes, in the currency it publishes them in. Plans compared: SearchOps Pro ($99 a month) and Agency ($249), and Search Atlas Pro ($399 a month) and Agency (from $999), all billed monthly.
- Search Atlas's pricing page, including its full plan comparison, checked 25 October 2026
- Search Atlas's Local SEO software page, checked 25 October 2026
- Search Atlas's GBP Galactic page, checked 25 October 2026
- Search Atlas's help article on Local SEO Heatmaps, checked 25 October 2026
- Search Atlas's Local Citations page, checked 25 October 2026
SearchOps facts come from our pricing page and Help Centre, with prices in the currency shown there. Checkout shows the exact amount in your currency.
Features and prices change. Spotted something out of date? Email info@searchops.co and we'll check it and correct this page within five working days.
Changes to this page
- 25 October 2026: Published.
Search Atlas is a trademark of its owner. SearchOps is not affiliated with, endorsed by or sponsored by Search Atlas.