Add and organise your keywords

Your keywords are the things people type into Google that you want to be found for, kept for each location in its Keywords page, beside the prompts asked about them in ChatGPT and Gemini. Adding keywords does not use any allowance and there is no limit on how many you keep, so build the list out as widely as you like. You use them in geo-grid scans, which check Google Maps, Google Search or Google AI Mode from points around your business, and as the starting point for the prompts in LLM Visibility.

Add keywords to a location

1. Go to Track > Keywords in the sidebar and select Add keywords.
2. Choose the location the keywords belong to.
3. Pick a source:
   • Type or paste your own list, one per line or separated by commas. Choose where they go under Put them under: Sort them into my services puts each one under the service it names, or pick one service, or A new service to make one from them. Up to 100 at a time.
   • Import a file for a spreadsheet you already have (see below).
   • Suggest services with the agent opens the location's Keywords page. Under Add a service, select Suggest services with the agent: the agent reads your business and lists services you may offer that the location doesn't have yet, each with its near me, town and best keywords. Select Add beside the ones you offer. Each press uses one agent action from your monthly allowance; if the agent finds nothing new, or had already read your business, nothing is used.
   • From Search Console to import the searches your site already shows up for as keywords. The card tells you whether a Search Console property is linked to this location.
   • Keyword ideas for searches found in data you already have: Search Console, what people type into Maps, your competitors' keywords and the searches AI engines run. The card shows how many ideas are ready.

To add the same keywords to several branches at once, select Add across locations under the Type or paste card.

Duplicates are skipped. A keyword the location already has is never added twice, whatever the capitals or spacing. Links, phone numbers, email addresses and anything too long to be a search are left out, and the summary says which and why.

Import keywords and prompts from your own file

Already have a spreadsheet? Use it as it is. A Google Ads keyword export, a Search Console download, an export from another rank tracker, a client's service list or a list of questions customers ask all work.

1. Open a location on the Keywords page and select Import from a file, or choose Import a file under Add keywords.
2. Drop in an Excel, CSV, TSV or text file (up to 2 MB), or paste a list. For Excel we read the first sheet, and only the values in it.
3. Check the preview. Each column shows what we think it holds: keyword, prompt, service, customer type and so on. Change any we got wrong and the preview updates. Report titles, totals rows, repeats, links and anything too long are left out, and the preview lists every line left out and why.
4. Select Add. Nothing is saved before this.

Keywords go under the service named in a service column. A service the location doesn't have yet is made from the file's keywords for it, within your plan's number of services; past that, its keywords are added in Not in a service yet and the summary names the service. Prompts are added under their service, and a customer type that matches one of your customers is asked as that customer. A customer type you haven't added yet is asked as a plain prompt, and the summary names it, so you can add the customer on the Keywords page. Imported keywords show From a file in the Source column. Your plan's limits apply, and the summary lists anything that wasn't added and why. Importing never starts checks or schedules on its own.

You don't need a template, but there is one: select Download template for a CSV with columns for service, keyword, prompt and customer type.

Keywords by service

A location's Keywords page opens on its services. Each service leads with its Keywords that bring customers (the service near me, with your town, best in your town, emergency), then its prompts and its other keywords. Add a keyword straight into a service with Add a keyword, or press the cross on one to stop tracking it. Keywords in no service are listed under Not in a service yet, where you can pick a service for each. See Set up your services, customers and prompts.

Use your keywords

Your keywords are what SearchOps measures, wherever you choose to measure them:

• Geo-grid scans. Pick a keyword on the Run New Scan page, or tick several in a scan campaign under Schedules, then choose the engine: Google Maps, Google Search (local pack and AI Overviews) or Google AI Mode. See Choose what a scan measures.
• LLM Visibility. Your keywords are grouped into the handful of services you sell, and the prompts put to ChatGPT and Gemini are written per service, not per keyword. Fifty ways of searching for one service are asked about once, so a long list does not make your checks cost more. See Set up your services, customers and prompts.

Read the table of keywords

In a location's Keywords page, switch from By service to All keywords to see every keyword in one table, with Coverage, Search Console and Scan history beside it. Every figure in it comes from checks you have already run, so opening it uses nothing:

• Map Pack is your average position across the grid on the keyword's latest geo-grid scan.
• Demand is how often your business showed for that exact keyword: Search Console impressions over the last 28 days or, where there are none, how often your Business Profile appeared on Maps for it.
• Searches/mo appears once you look up search volume. It is the whole country's searches, not the ones that reached you.
• AI prompts is how many prompts LLM Visibility asks for the keyword. Click the count to open its service on the Keywords page.

Next to each keyword:

• A service pill shows which LLM Visibility service the keyword is asked under. Not in a service yet means it is still tracked on Google but is not asked in ChatGPT or Gemini until it joins a service.
• A buying stage pill shows how close to buying someone searching for it is: Ready to buy, Comparing, Exploring, or Your name for a search for your business by name. A search for your name gets that pill however it was added, using the same words as the Branded filter in Search Console, and is listed under Your name on the location's Keywords page rather than in a service.
• The Source column shows where it came from: typed in, Search Console, Strategy, Keyword ideas, Competitor gap, Business Profile or the Assistant.

Tidy up your keywords

In the All keywords view you can search, and filter by location, source, status (tracked or library only), service and buying stage. Then track, untrack, copy, move or delete keywords in bulk, or send them to LLM Visibility with Check in AI engines. Moving a keyword to a location that already has it leaves it where it is, so no location ends up with the same keyword twice.

To fix a typo, click the pencil beside a keyword and rename it. Its history stays with it. Prompts written from the old wording that have never run are reworded to match; ones that have already run keep their wording so their results stay comparable.

Untracking stops checks without losing history. Deleting removes the keyword and everything measured against it, including its geo-grid scans and LLM Visibility results, so untrack instead if you might want the history.

Next steps

• Already rank for searches? Pull them in as keywords: Import keywords from Google Search Console.
• Decide what to measure: Choose what a scan measures.
• See how your keywords become prompts: Set up your services, customers and prompts.