Trade searches can be some of the busiest results pages Google shows. For 'emergency plumber' or 'AC repair near me', ads, Local Services Ads and an AI Overview can all appear before the Map Pack, and the pack itself reshuffles as the homeowner's location moves across your patch. The work is knowing which of those spots you hold, job by job and suburb by suburb, and fixing the ones you don't. SearchOps tracks all of it in one place, including what ChatGPT and Gemini tell a homeowner who asks who to call.
The problem
A plumbing firm doesn't compete for one ranking. It competes for 'blocked drain', 'boiler repair' and 'emergency plumber' separately, from every suburb it drives to. Google's guidelines give a service-area business one profile for its central office with the areas it serves, and no address on show if customers don't visit, so that single listing has to earn its place across the whole patch on its categories, services, hours and reviews.
Each job type can bring a different set of rivals, so a firm that is strong for boiler repair can be missing for drain unblocking in the same street.
Google's 'open now' filter reads your opening hours, which matters for out-of-hours callouts.
Ads and Local Services Ads can sit above the Map Pack for trade searches, so the organic pack is only part of what a homeowner sees.
When a homeowner asks ChatGPT or Gemini who to call, the answer names a handful of businesses and draws on the sites it trusts.
Questions SearchOps answers
These are the questions that decide where a trade business's next marketing spend should go, whether that's more reviews, a new service page or a push into another suburb. Each one is answered by data SearchOps collects.
01Coverage
A geo-grid scan checks your Google Maps position from every point across the area you serve, on grids up to 21×21 and up to 100 km across. You see the suburbs where you appear in the top three, where you slip down the list and where you don't appear at all, for each service you track.
A map of the ground you hold, and the ground you don't
Used in this step
02Rivals
Every point on a scan lists the businesses Google showed there. Map Insights compares you with the leaders in the areas you lose on categories, review counts and listing details, and Competitors keeps one list of rivals for each location, including changes to their profiles.
The businesses to beat, and the likely reasons they win
Used in this step
03Urgency
Track 'emergency plumber', '24 hour electrician' and 'AC repair near me' alongside your core services. Google Search Visibility follows each keyword through the Map Pack, web results and AI Overviews on desktop and mobile, and scans can run at the hours your urgent calls usually come in.
Proof you're visible when the most valuable jobs are searched
Used in this step
04AI answers
SearchOps puts the questions homeowners ask to ChatGPT and Gemini on a schedule, such as who can fix a leaking water heater today or which roofers in town are reliable. You see how often you're recommended, who is named instead, and the review sites and directories those answers lean on.
Your share of AI recommendations, and where to get listed
Used in this step
05Results
Connect your Google Business Profile to see calls, website clicks and direction requests over time, and the searches that showed your listing. Changes and results puts each change to the profile beside the calls and clicks that followed it.
Calls and clicks you can tie back to the work
The toolkit
Map position across the patch, the urgent searches, the rivals winning jobs nearby, your reviews and whether the profile produces calls: SearchOps puts them side by side for plumbers, electricians, HVAC and roofing firms. A second depot is simply another location on your plan.
Also working for you
Before and after
Use cases
Illustrative examples of the kind of answer the data gives. Your own scans will tell your own story.
Plumbing and heating firmManchester, UK
A scan for 'emergency plumber' shows the firm in the top three across the southern suburbs and outside the top ten north of the centre, where two rivals with more recent reviews hold the pack. 'We need more leads' becomes a specific area to win, with a clear view of whether the gap is reviews, categories or distance.
HVAC contractorPhoenix, Arizona
Scans scheduled for the evening, alongside rank checks for 'AC repair near me' and '24 hour AC repair', show whether the business appears when the calls are worth most, and whether an AI Overview above the results is naming anyone. If the profile's hours say closed, that is the first thing to fix.
Electrical contractorBrisbane, Australia
AI visibility checks put questions like 'who's a reliable electrician in Brisbane for a switchboard upgrade' to ChatGPT and Gemini on a schedule. The results show how often the business is named, the competitors named most often instead, and the review sites and directories the answers cite, which becomes a list of places to be listed and reviewed.
Roofing companyDublin, Ireland
With the profile connected, Changes and results puts the new services and photos beside the calls, website clicks and direction requests in the weeks before and after. The owner can see whether more calls followed the change, rather than guessing.
Choosing a plan
From one van to a franchise network, plans scale with the depots you track, the Google profiles you connect, and whether an office team or an agency works alongside you. Every plan includes every tracking tool.
For an owner-operator or a single-depot business
For a multi-van firm covering several towns
For franchise groups, multi-branch firms and their agencies
FAQ
The same platform, set up for a different kind of business.
