For a restaurant, café or hotel, the Google profile can carry most of what a guest checks before choosing: the menu, photos, opening hours, popular times and reviews. Whether a guest sees that profile at all depends on details that are easy to miss. 'Open now' filters by your hours, a search for a dish or an occasion can show a different set of places, and when a visitor asks ChatGPT for a recommendation, the answer can draw on review sites such as Yelp, whose listings and reviews OpenAI licenses. SearchOps shows where your venue appears for those searches, at the hours guests decide, and what AI answers recommend.
The problem
Hospitality visibility moves with the clock and with what people are hungry for. Opening hours decide whether you appear for 'open now' searches, the places shown for 'brunch' can differ from those shown for 'cocktail bar', and a hotel competes for 'hotel near the station' and 'hotel with parking' as separate searches. Once a guest finds you, the profile does the persuading, so the menu, photos and recent reviews have to be right.
A menu added with the Business Profile menu editor shows under 'Menu' on your profile, so the dishes are there when a guest checks.
Restaurants and hotels can have reviews on Google and Tripadvisor, and AI answers can cite either.
Whether a venue is open can affect what Google shows, so a check at midnight may not match what a guest sees at dinner time.
In a group, one busy venue can mask a quiet one, so each site's visibility and rating needs reading on its own.
Questions SearchOps answers
Five questions tell you whether new guests can find your venue, not just your regulars. Each one is answered by data SearchOps collects.
01Discovery
Track the searches that fill tables and rooms, by cuisine, occasion and dish, such as 'sushi near me', 'Sunday roast Clapham', 'birthday dinner downtown' or 'hotel with a pool Cape Town'. Google Search Visibility follows each one through the Map Pack, web results and AI Overviews on desktop and mobile.
Visibility for the searches your guests use
Used in this step
02The map
Geo-grid scans show your Google Maps position from every point around the venue, from a few streets to a whole city, and can run at the hours guests are deciding, such as 6pm on a Friday. Every point lists the places shown ahead of you.
Your visibility where and when people choose
Used in this step
03Rivals
Map Insights compares you with the venues beating you nearby on categories, ratings and review counts. Competitors keeps one list of rivals, including the ones ChatGPT names, with changes to their profiles over time.
The places to beat, and what sets them apart
Used in this step
04AI answers
SearchOps asks ChatGPT and Gemini the questions guests ask, like the best place for a family lunch near the harbour or a quiet hotel in the old town, including for situations such as travelling with children or a special occasion. You see how often you're recommended, who is named instead, and the guides and review sites the answers cite.
Your share of AI recommendations, and the sources behind them
Used in this step
05Reviews
Google reviews, plus Tripadvisor on Pro and above, arrive in one feed with sentiment grouped by topic, so you can see whether service, value, staff or waiting times move the rating. On a connected Google profile the agent drafts replies for you to check and send.
A clear read on the experience guests describe
Used in this step
The toolkit
Map visibility at the hours that matter, cuisine and occasion searches, ChatGPT and Gemini, your Google profile, and reviews from Google and Tripadvisor, in one place. Publish or schedule updates to a connected profile, and see the calls, direction requests and website clicks it earns.
Also working for you
Before and after
Use cases
Illustrative examples from restaurants, bars, cafés and hotels.
Neighbourhood Italian restaurantBrooklyn, New York
Scans for 'Italian restaurant near me' run at noon and at 7pm show the restaurant in the top three around the block at lunchtime, and outranked in the evening by two places that stay open later and have more recent reviews. It is a visibility problem at a specific hour, not a problem with the menu.
Boutique hotelEdinburgh, UK
AI visibility checks put questions like 'a quiet boutique hotel near Edinburgh Castle' to ChatGPT and Gemini. The hotel is named in a minority of answers, two rivals appear in most, and the answers draw on travel guides and review sites where the rivals have more coverage. The next step is the sources, not the hotel's own website.
Café group, five sitesMelbourne, Australia
Each café is its own tracked location. Review sentiment by topic shows four sites holding steady and one with a growing share of complaints about waiting times at weekends. The group can fix one site's staffing instead of guessing across all five.
Cocktail barToronto, Canada
Rank tracking for 'rooftop bar Toronto' and a scan across downtown show the bar in the Map Pack within a few blocks and missing further out, where two venues with far more reviews appear. Map Insights compares their categories and review counts with the bar's, so the gap has a likely reason.
Choosing a plan
Plans scale from a single café to a hospitality group, with Tripadvisor reviews and automatic replies from Pro. Every plan includes every tracking tool.
For a single restaurant, café or bar
For small groups and hotels
For hospitality groups and their agencies
FAQ
The same platform, set up for a different kind of business.
