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Credits & billing

How credits and quotas work

Scan credits, AI visibility checks, credit packs and other monthly allowances: what each costs, refunds, and when it resets.

Last reviewed October 20265 min read

SearchOps uses a few separate allowances rather than one pot. Keeping them separate means heavy scanning never eats into your AI visibility checks, and you always know what each part of your plan covers.

The allowances

Scan credits are spent when you run a geo-grid scan, and on nothing else (Starter 4,500 a month, Pro 12,000, Agency 35,000). Google Maps scans cost one credit per grid point, so a 5x5 scan costs 25 credits, a 7x7 costs 49 and a 21x21 costs 441. Google Search and Google AI Mode scans cost two credits per point, so a 7x7 scan on either costs 98. You only pay for points that come back: points Google never answers are refunded one by one, and a scan where fewer than half come back is refunded in full. See Choose what a scan measures.

Rank checks were the allowance for the keyword rank tracker (Google Search Visibility), which is being retired. While it runs, one check is one keyword looked up, and your rank history stays readable. Google visibility now lives in geo-grid scans, which use scan credits.

AI visibility checks power LLM Visibility. One check is one prompt put to one engine once, so a prompt asked of both ChatGPT and Gemini uses two checks. A scheduled run costs the same as one you start yourself. Every service starts with standard prompts that you can edit, add to or replace with your own, and the agent writes tailored ones when you ask. When you run a check, the dialog shows what it costs, service by service, before you start, and you can check just one engine to use fewer. Checks are a separate monthly balance from scan credits (Starter 600, Pro 3,000, Agency 6,000). See Set up your services, customers and prompts.

Connected profiles and locations are capped by your plan. See How many profiles can I connect?.

Other monthly allowances cover the rest of your plan, and each one shows on Usage & Billing:

  • Review checks: checks of review sources for locations whose Google profile is not connected, and of Trustpilot and Tripadvisor pages (Starter 150, Pro 400, Agency 1,500).
  • Agent questions: questions to the agent in the Assistant. A full review of a location, a 90-day plan or an analysis of a pattern uses three (Starter 75, Pro 200, Agency 500).
  • Agent actions: each time you ask the agent to write prompts, suggest customers or group your keywords into services (Starter 15, Pro 40, Agency 100, Enterprise 300). Writing and editing prompts yourself never uses one. See Agent actions.
  • Post drafts: new agent drafts for Google posts. Refining a draft is not counted (Starter 15, Pro 50, Agency 200).
  • GBP audits: shared across your locations (Starter 4, Pro 25, Agency 60).
  • Citation checks: one for each branch every time you run an audit in Citations & Links (Starter 2, Pro 12, Agency 25).
  • Citations & Links runs: one for each audit, and one for each competitor you compare (Starter 5, Pro 20, Agency 30).
  • GSC analysis runs: analysis in GSC and GA4 Insights (Starter 60, Pro 175, Agency 450).

Note: Some things do not use any allowance: replying to reviews, adding keywords, adding locations, keyword ideas and search volume on the keywords you track. Reviews from a connected Google Business Profile sync on their own. Checking reviews for a location you have not connected, whether you run the check or a schedule does, uses your monthly review checks, and having the agent suggest services, prompts or customers uses agent actions, which are limited each month.

Resets and rollover

Scan credits and AI visibility checks top up on your billing date and do not roll over: whatever is left resets to your plan's allowance. Scan credits and AI visibility checks you buy as a top-up are kept until you use them. Review checks, agent questions, agent actions, post drafts, GSC analysis runs, GBP audits, citation checks, Citations & Links runs and any remaining rank checks reset on the 1st of each month. Plan your scanning across the month rather than saving it all for the end.

Tip: If you schedule scans, size the frequency and grid against your monthly credits so a busy week does not drain the pot early. See Schedule recurring scans.

Running low

SearchOps flags you when an allowance is getting close. Your options are to prioritise what matters most this cycle, scan or check less important keywords weekly rather than daily, use smaller grids, buy a scan credit pack (1,000, 5,000 or 15,000 credits) or more AI visibility checks if you need more this month, or upgrade for a larger monthly allowance.

A scan that fails refunds its credits automatically, and a scheduled scan that starts when your balance is low runs only the keywords your balance covers and skips the rest.

Where to check your balance

Open Usage & Billing under Account in the sidebar to see every allowance: what is left of your scan credits and AI visibility checks and when they top up, your monthly allowances and when they reset, and how many tracked locations you have left. It also shows your transaction history, with Buy scan credits and Buy AI visibility checks for top-ups.

Tip: Not sure how far your scan credits go? On the pricing page, or when you choose Change plan, select the sliders button beside a plan's scan credits. Pick a grid size and drag the bars to split the month between Google Maps, Google Search and Google AI Mode, and it shows how many scans that buys.

Next steps

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