Healthcare search has layers a general local SEO plan can miss. A practice competes for 'dentist near me' and separately for every treatment it offers, clinicians can hold Google profiles in their own names, and every review reply has to respect patient confidentiality. Health information is also held to a higher quality bar than most topics. SearchOps tracks each layer for every practice you run: rankings by treatment, the catchment each site wins, what AI assistants tell patients, and what patients say in reviews.
The problem
Google's guidelines let doctors and dentists hold their own Business Profiles, and where a clinician is the only public-facing practitioner at a branded location, Google asks for one shared profile named '[practice]: [practitioner]'. Add a separate set of results for every treatment, from implants to physiotherapy for back pain, and a practice's search presence becomes several listings and dozens of searches. Strength in one says little about the rest.
Treatment searches can each show different practices, so appearing for 'dentist near me' says little about 'dental implants' or 'Invisalign'.
Clinician and practice profiles can appear for the same search, so they need managing together.
Review replies are public, so they can't confirm that someone is a patient or discuss their care.
AI assistants answer questions such as which clinic is good with anxious patients, and the practices they name can differ from the ones on the map.
By specialty
Patients search for a dentist, a physio or a skin clinic in different words, and each specialty has its own categories, rivals and rules. Each page covers the questions that matter for that kind of practice.
Questions SearchOps answers
Growing new-patient numbers comes down to five questions, whether you manage one practice or a group. Each one below is answered by data SearchOps collects for every practice and clinician profile you track.
01Treatments
Track each high-value treatment as its own keyword, from implants and Invisalign to sports physio or skin checks. Geo-grid scans show how far across your catchment the practice appears for it on Google Maps and in the local pack, and whether an AI Overview cites you.
Visibility by treatment, not just by practice name
Used in this step
02Catchment
Scans show your Google Maps position from every point across the area you draw patients from, with the practices that appear ahead of you at each point. Geo-Grid Insights compares you with those leaders on categories, reviews and listing details.
The neighbourhoods to win, and the practices you're up against
Used in this step
03AI answers
SearchOps asks ChatGPT and Gemini the questions patients ask, including for situations such as a nervous patient, a parent booking for a child or someone paying privately. You see how often your practice is recommended, who is named instead, how the answers describe you, and the directories and review sites they cite.
Your share of AI recommendations for the patients you want
Used in this step
04Reputation
New reviews from connected Google profiles arrive in one inbox, with sentiment grouped by topic, so you can see whether waiting times, the front desk or treatment results are moving the rating. The agent drafts replies for you to check before they're posted, and automatic replies stay off unless you switch them on.
A clear read on what drives the rating, and safe replies
Used in this step
05Results
Connect each practice's Google Business Profile to see calls, website clicks and direction requests over time, and the searches that showed the listing. Changes and results shows whether a new service, updated hours or a fresh set of photos changed anything.
Patient enquiries you can connect to your profile
The toolkit
For a single practice or a healthcare group: rankings for every treatment, catchment coverage for each site, practice and clinician profiles, ChatGPT and Gemini answers, and patient reviews. SearchOps reads public search results and your own profile data, and never touches patient records.
Also working for you
Before and after
Use cases
Illustrative examples from dental, medical and specialist practices, and the kind of answer SearchOps gives.
Dental group, four practicesToronto, Canada
Scans for 'emergency dentist' and 'Invisalign' across each catchment show three practices in the top three across most of their areas, while the fourth drops out a few streets from its door. Geo-Grid Insights shows the practices ahead of it have many more recent reviews, which points to a gap at one site rather than a problem with the whole group.
Physiotherapy clinicSydney, Australia
AI visibility checks put questions like 'who's a good sports physio in the eastern suburbs' to ChatGPT and Gemini. The clinic is mentioned but not recommended, two rivals are recommended for running injuries, and the answers cite a health directory where the clinic has no listing. That gives the clinic a concrete place to start.
Private GP clinicLondon, UK
Geo-grid scans for each service, such as private GP appointments, health checks and travel vaccinations, show the clinic in the local pack for one and nowhere for the others, and whether an AI Overview answers above the results. The services that matter most but rank worst become the priority.
Dermatology practiceDubai, UAE
Review sentiment grouped by topic shows praise for results and doctors holding steady, while comments about waiting times have turned negative. The fix is operational, and replying to those reviews carefully, without discussing anyone's care, shows future patients the practice is listening.
Case study
CitiGen Solutions, a UK dermatology group, grew measured enquiries at its flagship clinic while its paid search leads stayed close to flat. The case study charts the Google Analytics figures in full, including the caveats.
CitiGen Solutions Ltd · Private dermatology · United Kingdom
Google Analytics key events, September 2025 to August 2026
Up from 38% in the first period, February to August 2024
Down from 44%, on a paid lead count that barely moved
The highest of any channel in the latest year. Organic search was 1.1%
Choosing a plan
A single practice, a growing group or an agency with healthcare clients: plans scale with the practices and clinician profiles you track and the Google profiles you connect. Every plan includes every tracking tool.
For a single practice
For a growing practice or a small group
For healthcare groups and the agencies that market them
FAQ
The same platform, set up for a different kind of business.
