Case studies

What actually happened, with the numbers attached

Every figure on these pages is exported from a real account, charted in full, and published with a plain statement of what it does and does not prove. Where a number is flattering for the wrong reason, we say so on the page.

Private dermatology . Ongoing
How CitiGen Solutions grew clinic enquiries while cutting its reliance on paid search
The group's flagship clinic went from 2,973 measured enquiries in its first seven months to 8,656 in the latest twelve, while paid search leads stayed flat and fell from 44% of all enquiries to 23%.
8,656
Clinic enquiries in the latest year
60%
Share of enquiries from organic search
23%
Share of enquiries from paid search
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What actually happened, with the numbers attached

How CitiGen Solutions grew clinic enquiries while cutting its reliance on paid search

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