A Whitespark alternative that adds AI answers to your map tracking

Whitespark sells its software one product at a time: Local Ranking Grids, Local Platform, Local Rank Tracker, Local Citation Finder and Reputation Builder, each with its own price in US dollars. SearchOps puts map grids, Business Profile work, reviews and AI answers under one plan. The AI part is what Whitespark's software list doesn't include: AI Overviews and AI Mode across the grid, and ChatGPT and Gemini by prompt. If map grids are all you need, Whitespark costs less, and this page shows by how much.

See pricingAsk for a trial

The short answer

SearchOps or Whitespark?

SearchOps fits if

  • You want to see, at the same grid points, your Google Maps position, whether an AI Overview cites you and whether AI Mode names you.
  • You report to clients on ChatGPT and Gemini as well as the map, by service, with the businesses named instead of them and the sites each answer cites.
  • You would rather have map grids, profile edits, posts and review replies under one plan than buy and manage each product separately.

Whitespark fits if

  • You want the lowest monthly cost for Google Maps grids alone: Whitespark's credit plans start at $10 for 2,000 points.
  • You need exact positions beyond the top 20, or organic and Bing rankings on desktop and mobile.
  • Citation research, citation building or listing cleanup is part of the work you do.
  • You want an alert whenever Google changes a profile, with one-click reject across many locations.

Using both

Whitespark sells each product on its own, so you can keep its Local Citation Finder or listings service for citations and run grids, AI answers, profiles and client reports in SearchOps.

Side by side

SearchOps and Whitespark, feature by feature

Plans compared: SearchOps Pro ($99 a month) and Agency ($249 a month), and Whitespark Local Ranking Grids ($100 a month for 32,000 credits), Local Platform ($1 a location a month, billed annually) and Reputation Builder ($79 a location a month). Whitespark facts come from its own public pages, checked on 25 October 2026, and each row names its source. Prices are as each company lists them. How we compared
Map grids
What the grid readsSearchOpsYour Google Maps position. Run on Google Search, whether you are in the local pack's top 3 and whether an AI Overview appears and cites you. Run on AI Mode, whether you are named.WhitesparkYour Google Maps ranking at each point, with every competitor plotted on the mapSource: Whitespark's Local Ranking Grids page
Whitespark's Local Rank Tracker page covers the local pack, Maps and organic results as a separate product, tracked by keyword and location rather than on a grid.
Grid sizeSearchOpsUp to 21×21 on Pro and Agency, 15×15 on StarterWhitespark4 to 225 points (up to 15×15), and any point can be switched offSource: Whitespark's Local Ranking Grids page
Positions recordedSearchOpsTop 20 on Google Maps. The local pack's top 3 on Google Search.WhitesparkUp to position 100Source: Whitespark's Local Ranking Grids page
How grids are paid forSearchOpsScan credits in the plan (12,000 a month on Pro, 35,000 on Agency): one a point on Google Maps, two on Google Search and AI ModeWhitesparkMonthly credit plans from $10 for 2,000 to $200 for 65,000, one credit a point. Unused credits expire after each billing period.Source: Whitespark's Local Ranking Grids page
AI answers
AI Overviews and AI ModeSearchOpsOn the map grid: whether an AI Overview appears and cites you, and whether AI Mode names you (up to 9×9, in the US, UK and India)WhitesparkNot listed among its softwareSource: Whitespark's pricing page
Whitespark's pricing page lists five software products: Local Platform, Local Ranking Grids, Local Rank Tracker, Local Citation Finder and Reputation Builder.
ChatGPT and GeminiSearchOpsPrompts grouped by service and sent to both, weekly, every two weeks or monthly: named or not named, who is named instead, share of voice and the sites citedWhitesparkNot listed among its softwareSource: Whitespark's pricing page
Google Business Profile
Profile editsSearchOpsDescription, hours, categories, services, attributes, photos and more, one profile at a time. Each change is approved first, can be undone, and is held back if Google changed the field in the meantime.WhitesparkLocal Platform, $1 a location a month billed annually: edits to name, description, address, phone, categories, website, hours and services, in bulk across locations, with alerts when a profile changes and one-click reject. Photos, attributes and special hours are listed as coming soon.Source: Whitespark's Local Platform page
PostsSearchOpsPublish now or schedule, to one profile or several, on every planWhitesparkNot listed on Local PlatformSource: Whitespark's Local Platform page
Reviews and citations
Review repliesSearchOpsGoogle replies with agent drafts on every plan, and auto-replies to 4 and 5 star reviews on Pro and AgencyWhitesparkReputation Builder: replies on Google and Facebook, $79 a location a month, with custom pricing for multi-location businessesSource: Whitespark's Reputation Builder page
Review requestsSearchOpsNot offeredWhitesparkBy email and SMS, with automated reminders, in Reputation BuilderSource: Whitespark's Reputation Builder page
CitationsSearchOpsChecks each branch's listings field by field in the UK, US, Canada, Australia, Ireland and New Zealand, plus global platforms, and shows gaps against competitors. Doesn't build listings.WhitesparkLocal Citation Finder, $39 to $149 a month: finds the citations your top competitors have and you don't, in 43 countriesSource: Whitespark's Local Citation Finder page
Whitespark's pricing page also lists a listings service for citation building and cleanup, from $20 to $999 as a one-off fee.
Agency and terms
White-labelSearchOpsAgency plan: reports with your logo, colours and report sub-domain, and unlimited team membersWhitesparkLive white-label share links for grids, plus CSV and PDF exportsSource: Whitespark's Local Ranking Grids page
Whitespark's Local Rank Tracker page adds password-protected report links on your own domain.
Trying it firstSearchOpsA live demo on a sample business, and trials for agencies on requestWhitespark200 trial credits for grids, no card neededSource: Whitespark's Local Ranking Grids page
Whitespark's Local Rank Tracker and Reputation Builder pages each offer a 14-day trial.

Price the job

Twenty locations of map tracking, priced both ways

An agency tracks five keywords for each of 20 client locations on a 7×7 Google Maps grid every week. That is map tracking only, which is where Whitespark is strongest on price. Tick the extras to see how each product covers them, or change the numbers to price your own job.

Your job

The job also needs
The sum: 20 locations × 5 keywords × 49 points × 4.33 runs a month (52 weeks ÷ 12) = 21,234 Google Maps points a month, rounded up.

SearchOps

$189a month

Pro ($99) plus 2 × 5,000-credit top-ups ($90) bought each month.

12,000 scan credits a month cover 21,234 points with the top-ups, leaving 766 for Google Search or AI Mode grids. Up to 50 locations.

Whitespark

$100a month

Local Ranking Grids $100 plan, 32,000 points included, billed monthly.

Whitespark sells grid credits in monthly plans at one credit a point, so the price follows locations, keywords, grid size and schedule. Past its $200 plan for 65,000 credits it charges $0.003 a credit.

  • Whitespark's price is for Local Ranking Grids alone. Local Platform, for bulk profile edits and change alerts, adds $1 a location a month billed annually, which is $20 a month for 20 locations. Reputation Builder, for review requests and replies, is $79 a location a month, with multi-location pricing on request.
  • SearchOps' price includes 3,000 ChatGPT and Gemini checks a month on Pro (6,000 on Agency), and posts and review replies on up to 25 connected profiles. White-label reports and a team need Agency, $249 a month, which also covers this job's points.
  • Both are monthly list prices as each company publishes them. Whitespark's unused credits expire after each billing period. SearchOps' annual billing charges 10 months for 12.
  • SearchOps' prices here are the US dollar prices on its pricing page (£29, £79 and £199 a month in pounds). Checkout shows the exact amount in your currency.

What's different

What SearchOps does differently

AI answers on the map

See where Google's AI answers mention you, point by point

Whitespark's grids show where you rank in Google Maps. SearchOps runs the same kind of grid on two more Google surfaces. On Google Search, each point shows whether you are in the local pack's top three and whether an AI Overview appears and cites you. On AI Mode, each point shows whether Google's answer names you. Because the points are shared, you can see where the map and the AI answers agree and where they part ways.

  • Google Maps: one credit a point, top 20, grids up to 21×21
  • Google Search: local pack top three and AI Overviews, two credits a point
  • AI Mode: named or not named, up to 9×9 in the US, UK and India
How the grid works on each surfaceSee it in the live demo

One point on a 7×7 grid

  • Google MapsPosition 3 of the top 20
  • Google SearchIn the local pack's top 3. AI Overview shown, cites the clinic.
  • AI ModeNamed in the answer
Sample business: Larkfield Dental Clinic, Leeds

ChatGPT and Gemini

Know which businesses the assistants suggest in your place

Write prompts the way customers ask them, grouped under the services each business sells. Every prompt goes to ChatGPT and to Gemini, and each answer is read for whether the business is named, who is named in its place and which sites the answer cites. Share of voice shows how often you are named against the businesses that appear alongside you.

  • Both engines on every prompt, reported separately
  • 3,000 checks a month on Pro, 6,000 on Agency
  • The sites behind each answer, so you know where the evidence lives
How Gemini visibility works

One prompt, two engines

"Which dentist in Leeds can see me today for a broken tooth?"

  • ChatGPTNamedalongside 2 other practices
  • GeminiNot namednames 3 others instead

Sites cited across both answers: the clinic's own site, a review site and a local directory.

Sample business: Larkfield Dental Clinic, Leeds

One plan

Reviews, posts and profile edits beside the map, with no second subscription

At Whitespark, profile editing is Local Platform and review management is Reputation Builder, each bought on its own. In SearchOps they come with the plan. Reply to Google reviews from agent drafts, publish or schedule posts to one profile or several, and change a profile's details with approval and undo. Trustpilot and Tripadvisor reviews sit alongside Google on Pro and Agency.

  • Agent drafts for every Google review reply
  • Auto-replies to 4 and 5 star reviews on Pro and Agency
  • Posts and profile edits on the same connected profiles
See review monitoringSee it in the live demo

A new review, with a reply ready

★★★★on Google, 2 hours ago

"Seen quickly for a cracked filling. Parking was tricky."

Agent draft

"Thank you for coming in at short notice. We're sorry about parking; the pay and display on Larkfield Road is the closest. See you at your check-up."

Sample business: Larkfield Dental Clinic, Leeds

Client reporting

Reports that tell a real improvement from ordinary movement

Grid positions shift a little between scans even when nothing has changed. SearchOps labels a change as a gain or a drop only when it is larger than that ordinary movement, and a confirmed gain becomes a verified before and after result your client can check. Reports start from eight templates or your own layout, go out by scheduled email, and carry your branding on Agency.

  • Eight templates, or build your own from up to 50 blocks
  • Verified before and after results
  • White-label reports on your own sub-domain with Agency
See reports and verified resultsSee it in the live demo

Before and after, one keyword

Before

12 of 49

points in the Maps top 3

After

27 of 49

points in the Maps top 3

Real gainBigger than the normal run-to-run swing
Sample business: Larkfield Dental Clinic, Leeds

When Whitespark fits better

Where Whitespark is the better choice

Whitespark has served local businesses since 2005, and several of its products go further than SearchOps in their own area. If these matter most to your work, it is the better fit.

Citation research and services

Local Citation Finder finds the citations your top competitors have and you don't, in 43 countries, and Whitespark's team builds and cleans up listings for a one-off fee. SearchOps checks each branch's listings and shows gaps against competitors, but doesn't build or submit listings.

Positions all the way to 100

Whitespark's grids record positions up to 100 at every point. SearchOps reads the top 20 on Google Maps, so a business further down shows as outside the top 20 rather than at its exact position.

Organic and Bing rankings

Local Rank Tracker follows the local pack, Maps and organic results on Google and Bing, on desktop and mobile, from $17 a month ($14 billed annually). SearchOps retired website rank tracking and doesn't track Bing; for your own site it uses Google Search Console.

Alerts when Google changes a profile

Local Platform emails you when Google or anyone else changes a profile, keeps a history of every change, and rejects unwanted updates in one click, or in bulk, for $1 a location a month billed annually. SearchOps' profile tools are built for making your own changes safely, one profile at a time.

The lowest price for grids alone

Whitespark's grid plans start at $10 a month for 2,000 points, and the agency job on this page costs $100 a month there against $189 on SearchOps. If Google Maps grids are all you need, Whitespark costs less.

Switching

Moving from Whitespark

Moving across is mostly setup: your locations and keywords, the profiles you manage and your schedules. You can keep any Whitespark product you still want, because each one is billed on its own.

  1. 01

    Export your grid history

    Whitespark's grids page says ranking and competitor data can be exported to CSV or PDF. Keep a copy for your records, since SearchOps builds its trend from its own scans.

  2. 02

    Add locations in bulk

    Upload your locations to SearchOps as a CSV file. Each one is matched to its Google listing.

  3. 03

    Bring your keywords across

    Paste keywords or import them from Excel or CSV, grouped under the services each business sells.

  4. 04

    Connect the profiles you manage

    Sign in with Google to connect the Business Profiles you post to and reply from. Tracking a rival or a prospect needs no connection.

  5. 05

    Match your grids, then compare trends

    Choose the grid size and area closest to your Whitespark grids and set your schedules. Run both for one reporting cycle and compare the direction of travel, not single points: pin placement, timing and how each tool reads results all differ, and positions past 20th show on SearchOps as outside the top 20.

  6. 06

    Time the switch to your billing date

    Whitespark says unused grid credits expire after each billing period, so moving at the end of a period wastes none.

FAQ

SearchOps and Whitespark. Questions we get

Not for map grids alone. The agency job on this page (20 locations, five keywords, a 7×7 grid every week) needs 21,234 Google Maps points a month. On Whitespark that fits the grid plan with 32,000 credits, at $100 a month. On SearchOps it is $189 a month: Pro at $99 plus $90 of top-up credits. The SearchOps price also includes 3,000 ChatGPT and Gemini checks a month, posts and review replies. On Whitespark, profile edits are Local Platform ($1 a location a month, billed annually) and review replies are Reputation Builder ($79 a location a month, multi-location on request); posts aren't listed. Prices were checked on 25 October 2026.

Your locations and keywords, yes. Upload locations as a CSV file and import keywords from Excel, CSV or a paste, grouped by service. Whitespark's grids page says ranking and competitor data can be exported to CSV or PDF, so keep that export for your records. SearchOps starts its own trend from its first scan.

SearchOps' Google Maps grid reads the top 20 results at each point, and Whitespark's records up to position 100, so it can tell a business in 35th place from one in 90th. SearchOps shows both as outside the top 20. If you are working a business up from deep in the results, that extra depth helps. SearchOps adds other readings on the same grid instead: the local pack and AI Overviews on Google Search, and whether AI Mode names you.

Whitespark's pricing page, checked on 25 October 2026, lists five software products: Local Platform, Local Ranking Grids, Local Rank Tracker, Local Citation Finder and Reputation Builder. None of them is described as tracking AI answers. SearchOps tracks AI Overviews and AI Mode across its map grids, with AI Mode grids up to 9×9 in the US, UK and India, and ChatGPT and Gemini by prompt.

No. Whitespark's Local Rank Tracker covers the local pack, Maps and organic results on Google and Bing, on desktop and mobile, up to 100 results. SearchOps retired website rank tracking and doesn't track Bing. It covers Google Maps, the local pack and AI Overviews on Google Search, AI Mode, ChatGPT and Gemini, and uses Google Search Console for your own site.

Yes. Whitespark sells each product on its own, so you can keep Local Citation Finder ($39 to $149 a month) or its listings service and move grids, AI answers, profiles and reporting to SearchOps. SearchOps checks each branch's listings field by field, which shows whether the listings Whitespark built or cleaned up still match.

On SearchOps, white-label reports with your logo, colours and report sub-domain come with Agency ($249 a month), along with unlimited team members. Starter and Pro are for one user. Whitespark's grids include live white-label share links, and its Local Rank Tracker offers password-protected report links on your own domain.

SearchOps has no open trial. The live demo runs the real product on a sample business, and we set up trials for agencies on request: email info@searchops.co. Whitespark offers 200 trial credits for its grids with no card needed, and 14-day trials of Local Rank Tracker and Reputation Builder.

Method

How we compared

We read Whitespark's own public pages on 25 October 2026 and took its facts from them, naming the page beside each one. Its prices are the monthly list prices it publishes, in the currency it publishes them in. Plans compared: SearchOps Pro ($99 a month) and Agency ($249 a month), and Whitespark Local Ranking Grids ($100 a month for 32,000 credits), Local Platform ($1 a location a month, billed annually) and Reputation Builder ($79 a location a month).

  • Whitespark's pricing page, checked 25 October 2026
  • Whitespark's Local Ranking Grids page, checked 25 October 2026
  • Whitespark's Local Platform page, checked 25 October 2026
  • Whitespark's Local Rank Tracker page, checked 25 October 2026
  • Whitespark's Reputation Builder page, checked 25 October 2026
  • Whitespark's Local Citation Finder page, checked 25 October 2026

SearchOps facts come from our pricing page and Help Centre, with prices in the currency shown there. Checkout shows the exact amount in your currency.

Features and prices change. Spotted something out of date? Email info@searchops.co and we'll check it and correct this page within five working days.

Changes to this page

  • 25 October 2026: Published.

Whitespark is a trademark of its owner. SearchOps is not affiliated with, endorsed by or sponsored by Whitespark.

Start tracking your real rankings today

See where you actually rank on Google Maps, not where Google tells you. Pick the plan that fits and start tracking from day one.