Google Business Profile Manager

Connect your Google account in a few clicks and every profile you manage comes with it. Edit the details, publish posts, reply to reviews, and track calls, website clicks and direction requests, so you see how each profile performs after every change you make.

An active profile is one Google and customers can trust. Write posts once and schedule them for the time you choose, and answer every review from one inbox instead of one profile at a time.

How is my GBP score calculated?

Each audit runs around 30 scored checks across six categories: Profile Basics, Categories, Visual Presence, Reviews, Hours & Attributes, and Engagement. Each check has a documented point value (e.g. 'Profile claimed' is worth 8 points, 'Booking link present' is worth 5 points). Your score is the sum of points earned divided by points available, normalised to 100. Checks that don't apply to a profile, or whose data Google's listing doesn't show, are left out of the maximum, so missing data doesn't artificially drag your score down.

Where does the audit data come from?

Every audit fetches live data from your public Google listing at the moment you run it, so we never score a stale snapshot, and you don't need to connect the profile first. That covers profile fields, photo and review counts, posts, and attributes. Reviews come with timestamps so we can score median owner response latency. Description quality is scored on the same run against the same criteria.

How often should I audit: monthly or every two weeks?

Monthly is a good baseline for any GBP. It catches gaps that creep back in, such as hours or attributes going missing or no recent reviews or posts, and a connected profile also flags it in Tasks when Google changes your details. Move to every two weeks (Pro and above) if you're in a competitive market, running a multi-location brand, actively publishing posts, or changing your hours with the seasons. If your allowance allows, run an extra audit after a change to confirm it took effect, and when you notice a ranking shift, to rule out a problem on the profile.

How are competitors selected and scored?

Competitors are pulled from your most recent Google Maps geo-grid scan: specifically the businesses that appear most often across the grid points. Up to 5 competitors are scored out of 100 from their public listing, on the checks that can be read for any business (basics, categories, photos, review count and rating, hours and attributes); checks that need review and post history are left out of their score. The benchmark surfaces the exact signals where competitors outperform you (more photos, more reviews, more secondary categories, etc.), which often points directly at the fix that will close the gap.

Can I edit my Google Business Profile from SearchOps?

Yes, once you connect it. You can change opening and special hours, categories, services, attributes, service areas, photos, your description, phone number, website, booking link and open or closed status. Every change is shown to you before it is sent to Google through its official API, and keeps the value it replaced, so you can undo it. If the value on Google has changed since you made the edit, the change is held rather than written over it.

Do you change my profile automatically?

No, not without you. Audits only read your public Google listing, profile edits go to Google only after you approve them, and the posts and review replies you publish go through Google's official API. Automatic replies to 4 and 5 star reviews only run if you switch them on (Pro and above).

Can I audit multiple locations at once?

Yes. Any location with a Google Place ID can be audited, and audits run in parallel. How many you can run depends on your plan's monthly allowance: 4 audits a month on Starter, 25 on Pro and 60 on Agency, with Enterprise sized to your contract.

How does this compare to Google's own Performance insights?

Google's Performance dashboard tells you what traffic you're getting (calls, direction requests, profile views). An audit tells you what's holding the traffic back. The two complement each other: use Performance to measure outcomes, use the audit to find what to change.