Google Business Profile Manager

Each audit runs around 30 scored checks across six categories: Profile Basics, Categories, Visual Presence, Reviews, Hours & Attributes, and Engagement. Each check has a documented point value (e.g. 'Profile claimed' is worth 8 points, 'Posts use 2+ types' is worth 5 points). Your score is the sum of points earned divided by points available, normalised to 100. Optional checks like response latency or post variety are omitted from the maximum when the underlying data isn't exposed, so missing data doesn't artificially drag your score down.

Every audit fetches live data from your public Google listing at the moment you run it, so we never score a stale snapshot, and you don't need to connect the profile first. That covers profile fields, photo and review counts, posts, and attributes. Reviews come with timestamps so we can score median owner response latency. Description quality is scored on the same run against the same criteria.

Monthly is a good baseline for any GBP. It catches gaps that creep back in, such as hours or attributes going missing or no recent reviews or posts, and a connected profile also flags it in Tasks when Google changes your details. Move to every two weeks (Pro and above) if you're in a competitive market, running a multi-location brand, actively publishing posts, or changing your hours with the seasons. If your allowance allows, run an extra audit after a change to confirm it took effect, and when you notice a ranking shift, to rule out a problem on the profile.

Competitors are pulled from your most recent geo-grid rank-tracking scan: specifically the businesses that appear most often across the grid points. Up to 5 competitors are scored out of 100 from their public listing, on the checks that can be read for any business (basics, categories, photos, review count and rating, hours and attributes); checks that need review and post history are left out of their score. The benchmark surfaces the exact signals where competitors outperform you (more photos, more reviews, more secondary categories, etc.), which often points directly at the fix that will close the gap.

No, not without you. Audits only read your public Google listing, and SearchOps doesn't edit your profile details. If you connect your profile, the posts and review replies you publish go to Google through its official API, and automatic replies to 4 and 5 star reviews only run if you switch them on (Pro and above).

Yes. Any location with a Google Place ID can be audited, and audits run in parallel. How many you can run depends on your plan's monthly allowance: 4 audits a month on Starter, 25 on Pro and 60 on Agency, with Enterprise sized to your contract.

Google's Performance dashboard tells you what traffic you're getting (calls, direction requests, profile views). An audit tells you what's holding the traffic back. The two complement each other: use Performance to measure outcomes, use the audit to find what to change.