Read your geo-grid scoreboard and results

A geo-grid result is a map covered in points, each showing how you did for one keyword at that spot. Read together, the points tell you where you win, where you slip, and how far your visibility really reaches.

Most of this article describes a Google Maps scan. Google Search and Google AI Mode scans use the same map with their own colours and figures; see Google Search and AI Mode results below, and Choose what a scan measures for what each engine checks.

Start with the scoreboard

Open Geo-Grid Scans in the sidebar, under Track. The section has three tabs: Scoreboard & scans, Insights and Schedules.

The Scoreboard is the first thing you see. It has one row per keyword at each location and one column per engine (Google Maps, Google Search and AI Mode), so you can see where you stand before opening a single scan.

• The big figure is the share of grid points where you show in the latest scan: in the Maps top 3, in the local pack top 3 on Google Search, or named by AI Mode.
• The range under it (for example "38-61% likely") is where the true figure most likely sits. A grid is a sample, so running the same scan twice moves the figure a little.
• The change since the previous scan is only marked as a gain or a drop when it is bigger than that normal swing. Smaller changes show in grey. Real moves since the previous scan at the top lists the ones that count.
• All keywords averages each keyword's latest figure for the location, so one keyword's good week does not hide the rest.
• An empty cell offers Scan on that engine. It opens a filled-in New Scan form and never starts a scan by itself.

Switch to All scans for the full history, with a performance chart and a searchable list of every scan.

The keyword page

Select any figure on the scoreboard, or Keyword history on a scan, to open the keyword page. It gathers every scan of one keyword at one location, with a switch for each engine.

• Headline figures: your share of points with its likely range, whether the change since the previous scan is a real gain, a real drop or a normal swing, and how many scans are on record.
• Over time: a chart of each scan's figure, with the likely range as a band. Pick a scan to show it on the map, or step through every scan on the same grid.
• How steady each point is: points that are only sometimes in the top 3 are where small gains are easiest to win.
• Rivals in this scan: every business the scan met. Pick a rival in the menu above the map (it starts on Your grid) to see where they win. AI Mode scans have no rival grids, because AI Mode names businesses without positions.
• Why you lose points (Google Maps only): findings drawn from Geo-Grid Insights, such as points you lose to businesses further away than you, categories the winners use that you don't, and the review gap to 3rd place. Each finding links to where you fix it, and Add to tasks puts it on your Tasks list.

Use Print / PDF to save the page.

The grid map

Each point sits at a real location around your business. Its colour shows your position in the Google Maps results when searching from that point. The map key names each colour:

• Green: 1 to 3
• Yellow: 4 to 10
• Orange: 11 to 15
• Red: 16 to 20
• Grey: not in the top 20 at that point (Not in top 20), or Google showed no businesses there at all (No results here). A grey pin with a dashed outline (Not fetched) means Google did not answer for that point, so it is not counted as a miss.

The grid is centred on your business unless you moved the centre when setting up the scan. A strong green core that turns orange, red and grey toward the edges is the typical pattern: visibility falls off with distance. Click any pin to see the businesses ranking at that point.

Above the map you can switch between three views: Your grid, Customer view (drag a customer around and see what Google listed at the nearest point) and Who wins where (each point coloured by the business that was first there).

The stats bar

Above the map you get a quick scorecard for the whole scan:

• Avg Rank: your average position across the points where you appeared in the top 20. Points where you were not found are left out, so read it alongside Top 3 and Top 10.
• Best Rank and Worst Rank reached anywhere you appeared on the grid.
• Top 3 and Top 10: the share of points where you ranked in the top 3 and top 10. These are often more telling than the average, because the top 3 is what wins the Map Pack and every point counts.

While a scan is finishing up

If Google doesn't answer some points the first time, the scan shows Finishing up your scan and asks again for just those points, a few times over about 20 minutes. There is no need to start a new scan, and you are not charged twice.

If a few points still have no answer after every try, the scan finishes without them, the credits for those points are refunded, and a note under the stats bar says how many. Every figure counts only the points that answered. If fewer than half the points answered, the scan fails and every credit is refunded, with a Run this scan again button. See Why a scan says Finishing up, and how refunds work.

The competitor table

Below the map, the Competitor Analysis table lists every business that appeared across your grid with its average rank, rating, review count, category, how many points it appeared on, its best and worst rank, and its Top 3 and Top 10 share of the grid. Your own row is tagged YOU. This is the fastest way to see who is beating you in the areas where you are weak.

You can sort any column, filter by name, and export the table to CSV.

Reading the pattern

• A weak spot right next to your business often means a specific competitor dominates that pocket, or a profile signal you can improve.
• Edges fading is normal. Do not chase rank at the far edge of a wide grid.
• One scan is a snapshot. The value comes from comparing scans over time as you make changes. Under the map, Territory movement lets you pick an earlier scan of the same keyword on the same engine and shows where you started or stopped ranking, moved up or down, and how many points moved into the top 3.

Google Search and AI Mode results

Google Search scans colour a point green when you're in the local pack's top 3 there, with your spot (1, 2 or 3) on the pin, and grey when you're not, or when Google showed no local pack at that point. If another of your own locations holds the pack at a point, the pin shows in its own colour. The stats bar shows the share of points where you were in the local pack top 3, where the local pack showed, where an AI Overview showed and where it cited you.

Open a point to see the three businesses in the pack, with their addresses, and the AI Overview if one showed: which businesses it named and which sources it cited. Under the map, What else was on the page lists the other features Google showed (such as People also ask, videos or ads), with the questions and related searches it suggested. The AI Overview section says how many points showed one, then lists the businesses and sources those AI Overviews used, and Local pack across your area shows every business that appeared in the pack across the grid.

Google AI Mode scans mark each point Named in a list, Named in the answer, Your site cited, not named or Not named. There is no position, because an AI answer has no fixed order. The stats bar shows the share of points where AI Mode named you and where it cited your website, your share of voice and how many businesses it named. Open a point to see every business that answer named, with addresses where we can find them, and the sources it cited. Under the map, two tables cover the whole grid: the businesses AI Mode named, by how many points named each, and the sources it cited. AI answers vary from one asking to the next, so read the pattern across the grid rather than any single point.

A weekly summary by email

Turn on Weekly geo-grid digest in Settings, under Email Notifications, to get an email every Monday with the real gains and drops from that week's scans and the latest figure for each keyword. Weeks with no scans send nothing.

Next steps

• Keep the data fresh automatically: Schedule recurring geo-grid scans.
• See every keyword and engine together: Read your Geo-Grid Insights.
• Not appearing at all? See Why a scan can't find my business.
• Turn results into a client deliverable: Build client-ready reports.