Reports
Pick a ready-made report from the Library, or build your own from blocks that read the data SearchOps already holds: Business Profile results, Search Console, Google Analytics, map scans, AI answers, reviews and the work you finished. Put it on an email schedule and the headline figures land in your client's inbox, or print it as a PDF under your own brand.
- 1Pick a reportStart from one of the eight in the Library, or from a blank report.
- 2Choose what's in itPick the location and period, add or move blocks, and draft the written summary.
- 3Send itPut it on an email schedule for your client, or print it as a PDF.
Why it's different
Built for the way local SEO actually works
Start from the Library
Eight ready-made reports, from the Monthly Client Report to the Branch League Table. Each shows what's inside before you create it, and leaves out any section a location has no data for.
Built from measurements
Every block reads data SearchOps already holds or asks Google live on your connection, so nothing is retyped and nothing drifts from what the trackers found.
Sent on a schedule
Daily, weekly or monthly. The report always comes to you, and each client gets the headline figures in their inbox without anyone remembering to export anything.
Your brand, and proof
On Agency and Enterprise, reports carry your logo, colours and contact details. Verified results put a before and after in a report that anyone can check.
The Library
Ready-made reports that know what each location has
The Library opens on eight Featured reports, grouped by what they answer: results and leads, Search Console, AI visibility and agency. Pick one, choose the location or branches and the period, and it shows what's inside before you create it, including any section it leaves out because the location has no data for it.
Monthly Client Report
Results and leads
What was done this month and what happened: profile actions, search clicks, leads, map visibility, AI answers and reviews.
Leads Report
Results and leads
Enquiries, calls, bookings and orders by month, channel and page, beside the calls and clicks from the Business Profile itself.
Branch League Table
Agency
Every branch on one line: profile actions and their change, rating, unanswered reviews, Map Pack share, AI answers and share of voice. Weakest first.
Town-by-Town Report
Search Console
Searches naming each town the location is in or serves: clicks and position per town, and the towns nobody searched by name.
Service Line Report
Results and leads
Each service three ways: Google's position for its keywords, its share of the Map Pack top 3, and how often AI answers name you for it.
Google Rankings
Search Console
Google's average position for every keyword on the Keywords page, the biggest movers and the page that ranks, from Search Console.
Results Since We Started
Results and leads
Before against now: profile actions and action rate against the baseline, search clicks against the first weeks on record, and Map Pack share against the first scan.
AI Visibility Report
AI visibility
How often ChatGPT and Gemini name the business, its share of voice, who they name instead, the sources they cite, and what they say when asked about it by name.
The eight ready-made reports. Open one for Harrogate, which has no Google Analytics, and see what it leaves out.
Build your own report- Monthly Client Report, Leads Report, Branch League Table, Town-by-Town Report, Service Line Report, Google Rankings, Results Since We Started and AI Visibility Report
- A report that needs Search Console or Google Analytics is offered only where it's connected
- Each one creates an ordinary report you can change, block by block
Building a report
A report is assembled from measurements, not retyped from them
Add blocks from the data your trackers and connections already hold, put them in order and pick the period. Draft the written summary from the report's own figures, then read and edit it before it goes to a client.
- Blocks for Business Profile performance and results against the baseline, Search Console, Analytics leads, Map Pack visibility, AI answers, reviews, what we did and your own notes
- Last month, last quarter, or the last 7, 30 or 90 days or 12 months, each against the period before
- Search Console and Analytics blocks ask Google live and use Google's own windows
- Up to 50 blocks in a report, across as many branches as you need
Monthly Client Report
Wrenfield Dental, Leeds · Last month, against the period before
What we did
- Replied to every new Google review
- Set special hours for the bank holiday
- Posted on the profile every week
- Fixed the phone number on Yell
Profile performance
Calls
186
+31% on the period before
Website clicks
241
+18% on the period before
Directions
132
+12% on the period before
Results vs baseline
Now against before the work started (March 2026), whatever the report's period.
Calls 118 → 186 +58%Website clicks 164 → 241 +47%Directions 101 → 132 +31%Search performance
1,284 clicks and 31,200 impressions from Google Search, against the period before.
Reviews
4.6 on Google from 64 reviews, 9 new this period, every one replied to.
Sample report. Draft the summary, change the period, add a block, and move blocks with the arrows.
Build your own reportSending it
It goes out on its own, with the headline figures up front
Put any report on an email schedule: daily, weekly or monthly. It always comes to you with a link to the full report, and each client gets up to eight headline figures in the email itself, with their replies coming to you.
Email schedule
Automatically email this report on a recurring basis. It always goes to you; add client emails below.
Frequency
SearchOps <info@searchops.co> · replies go to you
To: practice.manager@wrenfielddental.example
Wrenfield Dental, Leeds: Monthly Client Report
Calls from the profile
186
+31%
Website clicks
241
+18%
Direction requests
132
+12%
Clicks from Google Search
1,284
+9%
Map Pack top 3
39% of the grid
+6 points
New reviews
9
all replied to
The client's copy carries the headline figures. Your own copy adds a link to the full report.
Sample schedule. Change how often it goes out and who gets it; the email beside it is what a client sees.
Build your own report- Weekly reports go out on Mondays and monthly ones on the 1st
- Print or save any report as a PDF from the report page
- Every schedule is listed under Schedules, beside the scans and checks that run on their own
Your brand
Your name on the cover, and results anyone can check
On Agency and Enterprise, Report branding puts your logo, brand name, accent colour and contact details on every report, which opens on a cover and ends with your name. Add the Verified results block and each before and after comes with a code and a public page that redraws both maps, so a client can check it for themselves.
Verified results
Before · 3 Mar
9 of 49 points in the top 3
After · 27 Oct
21 of 49 points in the top 3
dentist leeds on Google Maps · Verified by SearchOps · WD-7K3Q
Report by Harbour Lane Digital · harbourlane.example · hello@harbourlane.example
Sample branding. Change the name, the accent and the header, and the cover follows.
See Agency pricingWhat it uses
What it costs
Reports are included on every paid plan. They read data your scans, audits, trackers and connections have already collected, so building, printing or scheduling a report doesn't use any of your allowances.
- Building, printing and scheduling reports use no allowance
- Report branding on Agency and Enterprise
- Email schedules: two for each location your plan allows, each to up to 20 addresses
- Included on every paid plan
Reports FAQ
Questions we get
Not answered here? Contact us
- Do clients need an account to read a report?
- No. A scheduled email puts up to eight headline figures in their inbox, and you can print any report as a PDF to send them. The full report stays in SearchOps behind your login.
- Can I put my own commentary in a report?
- Yes. Add a Text / notes block anywhere, or press Draft the written summary for a first draft written from the report's own figures, then read and edit it. In practice that is the part clients read first.
- Can I report on more than one location at once?
- Yes. Add blocks for as many branches as you need, up to 50 blocks in a report, or start from the Branch League Table, which puts every branch on one line, weakest first.
- Can reports carry my agency's branding?
- On Agency and Enterprise. Report branding sets your logo, brand name, accent colour, header style and a contact footer, and a branded report opens on a cover and ends with your name.
- Where do the numbers come from?
- From data SearchOps already holds: your Business Profile metrics, geo-grid scans, AI visibility checks, reviews, the tasks you finished and the daily Search Console figures it stores. The Search Console rankings, town and leads blocks ask Google live on your own connection, over Google's own windows.
- What are Verified results?
- Before and after pictures from two geo-grid scans of one keyword, at least 14 days apart, with a gain bigger than normal scan-to-scan noise. Each carries a code and a public page that redraws both maps, and the Verified results block puts them in a report.