See what changed on your Google profile and what happened next

Every change to a connected Google Business Profile on one timeline, with calls, directions, Map Pack coverage and rank in the weeks before and after it.

Changes and results puts everything that changed on a connected Google Business Profile on one timeline, next to the numbers that matter: calls, direction requests and website clicks, how often you show in the Map Pack, and where your tracked keywords rank. For each change you see the four weeks before it against the four weeks after.

Where to find it

Open Google Business Profiles > Performance in the sidebar, pick a profile, and select the Changes and results tab next to Numbers. The link at the top of any profile page opens it too, and so does See what changed when a drop is flagged. Choose 3, 6 or 13 months above the chart.

The tab needs the profile to be linked to one of your locations, because Map Pack coverage and rank belong to the location. If it isn't linked yet, the tab takes you to the profile to link it.

What sits on the timeline

Events sit in labelled rows above the chart, one row per source:

Google's edits. Google sometimes changes business details on its own, such as opening hours or categories, and customers see its version straight away.
Edits in Google Business Profile. Changes somebody made directly in Google, not through SearchOps.
Edits through SearchOps. Anything you changed from here, including a detail you put back.
Posts you published.
Work marked done. Tasks you ticked off for this location. A day with several is one pin, and the pin lists what was done.
Your notes. Anything the platform cannot see. Add one with Add a note above the chart.
Profile audits. Every completed audit, with the score it gave out of 100 and how that moved since the audit before. Audit pins are hollow and have no line through the panels, because an audit measured the profile rather than changing it.

We check each connected profile every day and record what moved, including attributes, booking links and the number of photos.

Add a note

Select Add a note above the chart for anything that happened off the platform: a batch of citations bought, a new website live, a van wrapped, a competitor closing, a price change. Give it the date it actually happened, not today.

A note can apply to one location or to every location at once. Pick All locations for something that affects the whole business, such as a website rebuild: it then appears on every branch's chart rather than being hidden on one. Notes get the same before-and-after treatment as a change, so you can see what the numbers did in the four weeks either side. You can edit or delete your own notes from their card below the chart, and they show on Explore charts too.

Only the three edit rows count towards Changes recorded at the top. Posts, work, audits and notes appear on the chart without inflating that number.

Read the chart

The chart has three panels on the same timeline:

Calls, directions and website clicks a week, from Google. Google reports these a few days behind, so the latest days fill in later.
Map Pack coverage: the share of grid points where you show in the top 3, from your Geo-Grid scans.
Web Results Rank: the average position of your tracked keywords, where 1 is the top. It comes from keyword rank checks, which are being retired with the keyword rank tracker, so it shows the history you already have.

Hover over a week to see all three numbers for it. Click a change to jump to its before and after. Select Show as a table to read every week as numbers.

Each change, before and after

Every change has its own card with four comparisons:

Calls, directions and website clicks a week
Actions per 100 profile views, which only moves when more of the people who see the profile act on it
Map Pack coverage, on the same keywords scanned before and after
Average Web Results Rank, on the same keywords checked before and after

Tip: These numbers show what happened around a change, not what caused it. When other changes fall in the same weeks, the card says so, because the effect of one can't be separated from the others. A card waits for at least two weeks of data after a change before it shows an "after" number.

Check a change

Changes also show on the profile page, under What changed on this listing, each labelled with who made it. Select Check now to look for changes straight away, and Mark as seen once you have checked one (or Mark all as seen).

If Google or someone else changed a detail and you want the old version back, select Put it back. You see the value now and the value it will return to, and nothing changes until you confirm. Google usually shows it within a few minutes, and you can undo it from Edit this profile afterwards. For details SearchOps can't edit, correct them in Google Business Profile.

Emails

Google profile changes are on by default. You get one email when a check finds changes customers can see.
Google profile results drops are off by default. Turn them on to get an email when calls, directions, website clicks or views fall well below each of the four weeks before.

Change either in Settings > Email Notifications. A drop also shows under What changed on your dashboard, and clears on its own once the numbers recover.