Geo-Grid Rank Tracking
Track your Google Maps ranking from hundreds of coordinates
Learn moreLocal SEO that pays for itself the first month
When most of your customers find you on Google Maps or in a local search, every ranking slip costs real money. SearchOps gives small and multi-location businesses the same tooling agencies use, priced for people who actually pay attention to their own margins.
The problem
Local search is more fragile than it looks
You'd think a good Google Business Profile and a handful of reviews would be enough. For years, it was. Today, rankings change street by street, a single category tweak can move you four places, and new AI answers above the organic results are quietly eating clicks that used to be yours. Most local businesses only find out they have a problem when the phone stops ringing.
01
Ranking from a single pin on Google gives you one number that hides a dozen different truths across your service area.
02
AI Overviews and AI Mode push organic results further down the page; you need to know whether you're cited in those answers too.
03
Reviews compound. Missing a run of bad ones for a week can move your star rating for months.
04
Most tools are built for agencies with agency budgets. You need something priced for a business with real margins.
How SearchOps fits
One platform, priced by how much you track
Every plan scans your rankings, tracks unlimited keywords, audits your Google Business Profile and drafts review replies with the agent from day one. Pay monthly or annually and cancel any time, with no long contracts. Higher plans add more locations, extra review sites, automatic replies, API access, team members and white-label reports, so you upgrade only when you need them.
Playbook
5 local SEO wins for small businesses
You don't need a full-time SEO team to compete on local search. These are the fixes that move rankings for almost every small business, in roughly the order you should tackle them.
Get your primary GBP category right
Your primary category is the single biggest lever you control. Pick the category that describes the business as a whole, such as 'Plumber', check what the top three local competitors are using, and add secondary categories only for work you genuinely specialise in, such as 'Drainage service'. Google asks for as few categories as possible.
Run a geo-grid scan for your top keyword
One rank number is almost useless. A geo-grid scan across your service area will show you exactly which streets, postcodes, and neighbourhoods you dominate and which ones you're invisible in. That map is your entire marketing plan for the next three months.
Respond to every review inside 24 hours
Google weighs recency and engagement heavily. A slow trickle of recent reviews, each with a short thoughtful response, outperforms a stale wall of five-stars from two years ago. Check your Reply Inbox every day so none slip past, and draft a short response within a day.
Fill your Services, Products, and Attributes
Most businesses leave these fields blank. They're effectively free keyword real estate. Every service you list is another query Google can match you against. Spend an hour getting these right and you'll usually see movement within a fortnight.
Check your AI search presence monthly
A growing share of local queries get answered above the organic results now, either by Google's AI Overviews or in AI Mode. If your site isn't among the cited sources, that click never lands on you. Track it monthly so you spot drops before your traffic does.
FAQ
Local businesses. Questions we get
No. Single-location businesses often see the biggest wins because one missed lever moves the entire business. Starter connects that Google Business Profile, geo-grid-scans your rankings, tracks keywords and runs audits. Everything you need to turn what you're watching into ranking wins.
No. Geo-grid scans, keyword tracking, GBP audits and review monitoring all work without connecting Google. Connecting your Business Profile adds owner data such as calls and direction requests, and lets you publish posts and reply to Google reviews from SearchOps. Nothing is published unless you send it or switch on automatic replies.
Nothing bad. Your existing data stays accessible. You can either wait for next month's allowance, top up with a credit pack, or upgrade. No surprise charges: a top-up is only ever a purchase you make yourself.
Once you're set up, most weeks need well under an hour: review the latest scan, respond to new reviews, act on one or two GBP audit items, and check for ranking drops. Everything else runs in the background on scheduled scans.
Local SEO for other teams
The same platform, set up for a different kind of business.
- Local SEO for marketing agenciesWhite-label delivery, data you can study, and tooling built for agency workflows.
- Local SEO for enterprisesGovernance and scale for franchises, multi-brand, and 50+ location operators.
- Local SEO for SEO professionalsWin clients, deliver sharp work, and build authority. Agency-grade tooling for freelancers, consultants, and in-house SEOs.