Research your prompts

Prompt ideas are new prompts your customers would really ask about your business, written from your own evidence, ready to track on ChatGPT and Gemini. It keeps the ones you like in a library for your brand. Asking for suggestions uses an agent action; a prompt only uses AI visibility checks once you choose to track it.

This guide is about finding new prompts. To see and edit what each location already asks, service by service and customer by customer, see Set up your services, customers and prompts.

Where it lives

Prompt ideas are the Discover tab of a location's Keywords page. In the sidebar, open Track > Keywords (/dashboard/keywords), choose a location, then select Discover. If the location is one branch of a bigger brand, the library you see is the brand's, and the branch you pick decides whose evidence you are reading and where a tracked prompt is asked. Old prompt research links open this tab.

What a location already asks, and how it did, is on the Manage tab beside it: use See what you already track to jump there.

How suggestions are written

There is no such thing as prompt search volume. Nobody publishes it, nobody can measure it, and any tool showing you a number for how many people asked ChatGPT a particular question is inventing it.

So prompt ideas start from what your own data shows. For each branch, our agent reads the keywords you track, the searches that already find you on Google and Maps, the searches ChatGPT and Gemini ran about you, what your reviews keep raising, what your Google listing and website say, and anything you've added yourself. It writes a short set of prompts the way your customers ask, spread across what they're doing: ready to choose, describing a problem, needing someone now, having a must-have, looking for someone who suits them, comparing options, watching the cost, planning for an occasion, or early research. Anything that does not fit your kind of business is left out.

Before you see a suggestion, we check it. Every prompt:

• names your area, and never says "near me" or another town
• names no business, yours or anyone else's
• asks for recommendations, because an answer with no names measures nothing
• is about something your evidence shows you offer
• isn't a repeat of a prompt you track, saved or dismissed, or the same sentence with a different service swapped in

The line at the top of the tab says how many sources are feeding the branch you're looking at. Press See which to list them: a dashed source isn't feeding it yet, and clicking one takes you to where you connect it.

Each suggestion has a chip saying what it was written from. Click it to see every piece of evidence behind the prompt:

Chip	Where it comes from
You track	A keyword you track on Google
You told us	A file you uploaded or pasted: enquiry forms, price list, FAQs
Your Google listing / Your website	What your listing or website says you offer
Search Console	Searches that already show your site on Google, with their impressions
Maps searches	What people typed into Google Maps to find your profile
You rank for	A Google search your website already ranks for
A review	Something a customer wrote about you
Engines searched	A search ChatGPT or Gemini ran before answering about you, and how often
Your reviews	Something your customers keep writing about
Google asks / Related search	Shown by Google around a keyword you track

Nothing is written until you ask. The first time you open a branch, press Suggest prompts and the agent writes its first set, which is kept. After you've added keywords or evidence, press Suggest new prompts for a new set. Each set uses one agent action from your plan's monthly allowance, and the button shows how many you have left (see Agent actions). It replaces the suggestions on screen, and anything you've saved stays saved. A branch can get a fresh set once every six hours.

Suggested, Saved, Tracked

Prompts move through three states, and only the last one costs anything. A tracked prompt joins its service on the Manage tab. The three are the tabs above the list, in that order, with what your tracked prompts cost each month on the last one:

• Suggested. Written for this branch from its evidence. Press Track to start measuring one straight away, Save to keep it for later, or the cross to dismiss it so it is never suggested again. You can edit the wording first.
• Saved. Your brand's library. Saved prompts wait until you want them, and Track here starts measuring one at this branch. A saved prompt written for one branch is asked about the right town when you track it at another.
• Tracked here. Asked on every run at the branch you are looking at. To reword or remove one, press Edit in its service: every tracked prompt is edited in one place, its service on the Manage tab, where you can also add your own.

To do several at once, tick them (or tick a service's heading to take all of its prompts) and use the bar at the bottom of the screen. It shows what they will cost in checks each month before you press Track.

If a prompt doesn't match any keyword you track at the branch, you're asked which keyword it should be measured under. It's saved either way, so choosing Leave it in Saved loses nothing.

Prompts that were already being tracked show where they came from too: Standard (written for your town from the questions customers most often ask, before there was any evidence behind it), Written for them (worded by the agent as one of your customers), Yours or From ideas (tracked from this tab). That is worth knowing when you decide what to keep.

One service, measured once

"dermatologist london", "dermatologist in london" and "london dermatologist" are three keywords and one thing your customers want. They sit in one service and share one set of prompts instead of paying to ask the same question three times.

If two keywords that really are different have been put together, open the ... menu on the heading and choose the option saying that keyword is a different service. It gets its own prompts from then on, and Merge it back with its service undoes it. To rename your services or move keywords between them, use Rename or move on the service in the Manage tab.

Each service's panel

Each service on the board opens a panel with everything it has at this location:

• Tracked here: every prompt asked about it, grouped by stage (ready to buy, comparing, exploring), with prompts asked as a particular customer listed on their own. Edit in its service opens the service on the Manage tab to reword or remove one.
• Suggested: track one, track them all, save one for later or dismiss it.
• Saved for later: track one here when you're ready.
• Write your own: type it the way a customer would ask, naming the service and the area, then track it or save it for later.

Your own sources

The strongest evidence is the data only you have. Press Add your own sources at the top of the tab. You are asked what kind it is first, because a price list and a parking policy speak to different customers:

• Questions people ask you. Enquiry or contact form exports, live chat logs, the questions reception answers all day, site search. These become prompts almost word for word.
• Services you offer. Service list, treatment menu, price list, and the jobs you take that your website barely mentions. These find services nothing is measuring yet.
• Who you are. Practitioners and specialisms, accreditations, insurers accepted, languages spoken, whether you take new clients. These help suggest the kinds of customer to measure, such as someone paying privately or a new patient.
• The practical stuff. Opening hours, out-of-hours cover, parking and access, payment methods, home visits, wheelchair access. These help suggest the kinds of customer to measure, such as someone who needs you out of hours or can't drive.

Messy exports are fine

Export straight from your form plugin, inbox or CRM. You do not need to tidy the file first:

• We work out the delimiter, skip the header row, and pick the column that actually holds the text. The page tells you which column we used, so a wrong pick is obvious rather than mysterious.
• Each line is cleaned: HTML and bullets removed, smart quotes normalised, spreadsheet formula characters stripped, repeats and signatures dropped.
• Contact details are removed before anything is stored. Email addresses, phone numbers, links and long numbers are replaced with a label. The evidence is the question, never who asked it.
• Lines that read like an instruction to an AI are dropped rather than stored, because our agent reads this text later.

Then you see exactly what we would keep, with a note on every line we changed and a reason for every line we left out. Untick anything you do not want. Nothing is saved until you approve it.

Files must be CSV, TSV or plain text, up to about 400KB. Spreadsheets and documents are not read: export them, or paste the column you care about. Please don't upload card details or health records.

Next steps

• Change what each service and customer is asked: Set up your services, customers and prompts.
• Choose the customers you measure: Ask as the customers you actually get.
• See how you are doing on them: Track LLM Visibility.