Read your Geo-Grid Insights: every surface, territory, rivals and listing checks

Geo-Grid Insights puts Google Maps, Google Search with the AI Overview, and AI Mode side by side: where you win across every keyword, who beats you on each surface, the businesses and sources AI answers use, and Maps territory, categories, reviews and listing checks.

Geo-Grid Insights reads the geo-grid scans you already run, on Google Maps, Google Search and AI Mode, and answers the questions a single scan can't: where you win across all of your keywords and surfaces, who beats you on each, whether the pins you miss on Maps are down to distance, and which rival listings deserve a closer look.

Where Geo-Grid Insights lives

Open Geo-Grid Scans in the sidebar, under Track, and select the Insights tab (/dashboard/geo-grid-insights), then pick a location. From the scoreboard, Insights next to a location opens it directly. At the top, choose a surface: All surfaces, Google Maps, Google Search + AI Overview or AI Mode. Choose one keyword, or All keywords to combine them.

Everything is based on the latest scan of each keyword you track. New scans are read in the background, usually within a few minutes of finishing. Points where Google didn't answer are never counted against you.

Note: Geo-Grid Insights is included on every paid plan and needs at least one completed geo-grid scan for the location. The first time you open it, it can take a little while to read your recent scans.

All surfaces

The overview puts every surface side by side:

Four headline figures: your share of points in the Google Maps top 3, in the local pack top 3 on Google's results page, where the AI Overview cited your site, and where AI Mode named you.
Every surface, keyword by keyword: the latest scan of each keyword on each surface, the change since the scan before, and a small trend line. Where a keyword has no scan on a surface yet, a link starts one.
Rivals on more than one surface: businesses that show up in more than one place, such as the Maps top 3 and the AI Mode answers. These are the competitors to watch, because they win wherever your customers look.

Google Search + AI Overview

Headline figures: where you're in the local pack's top 3, where Google showed a local pack, where an AI Overview showed, and how often it cited your site out of the points where one showed.
Who holds the local pack: every business seen in the top 3 across your scans, with its address, category, rating, best spot and how many points it held.
Businesses AI Overviews name and Sources AI Overviews cite: counted over the points where an AI Overview showed. An AI Overview has no positions, so these say how often, not where.
By keyword: each keyword's latest scan, its change and its trend.

AI Mode

Headline figures: where AI Mode named you (and how often in a list), your share of voice (your mentions out of every business mention), where it cited your site, and how many businesses it named.
Businesses AI Mode names: every business the answers named, with addresses where we could match a listing, and how many points named each. Your own row sits at the top.
Sources AI Mode cites: the pages the answers drew on, with your own site marked.
By keyword: each keyword's latest scan, its change and its trend.

AI Mode is reported as named or not named, never as a position, because an AI answer has no fixed order.

Google Maps

The Google Maps view has four tabs: Territory, Categories, Reviews and Listing checks.

Territory

The map shows where you hold a top 3 spot in the Map Pack and, where you don't, why not. Every pin you miss falls into one of two groups:

Closer than a business in the top 3: at least one business that makes the top 3 at that pin is further from the searcher than you are. Distance is not what is holding you back, so your categories, reviews and profile are where to work.
Everyone in the top 3 is closer: every business in the top 3 is nearer to the searcher than you. These are the hardest pins to win, and a useful way to set expectations for an area.

With All keywords selected, the map groups nearby pins into areas and shows how many of your keywords you hold the top 3 for in each one. Turn on Top rivals to see where the businesses that take the top 3 most often are based.

Pins Google didn't answer are shown separately and never counted as ground you lost.

Reviews

The Reviews tab compares your review count with the businesses that make the top 3 where you don't. For each keyword it shows:

the typical review count and rating of the business in 3rd place at the pins you miss
the typical review count across the businesses in the top 3 there
the gap between that and your own count
roughly how many months the gap would take to close at your recent pace

Your pace comes from your review count across the last 180 days of scans, so it appears once there are a few weeks of readings.

Tip: Reviews are one of several things Google weighs for the Map Pack, alongside relevance and distance. Treat the gap as a direction, not a promise.

Listing checks

Listing checks looks at every business that reached the top 10 in your scans over the last 90 days and flags signals worth a closer look:

Keyword-heavy business names, such as a service and a place name added to the name, promotional words like "best" or "24/7", or a phone number or web address in the name.
The same phone number used by listings with different names.
Several listings in the same category at one address.
Listings with no owner, which Google shows as not claimed.

Each listing gets one of three labels: Several signals, Worth checking or Clean. Every signal shows the words or details that triggered it, so you can judge it for yourself.

Important: These are signals, not verdicts. A name that looks keyword-heavy can be the real name on the sign. If a listing breaks Google's guidelines for representing a business, you can report it to Google.

The service and place words come from your own keywords, categories and location, so the checks work in whichever country and language you track.

Insights on the keyword page

The same Google Maps readings power Why you lose points on each keyword's page in Geo-Grid Scans: lost points you could win, categories the winners use, the review gap to 3rd place, and nearby listings worth a closer look, each with a link to act on it and Add to tasks. See Reading your geo-grid results.

Next steps

Read your geo-grid results for the scoreboard, the keyword page and the detail behind a single scan.
Track your competitors and open the Changes tab to see rival listings change over time.
Schedule recurring geo-grid scans so Geo-Grid Insights stays current.