Patients who pay for care, whether that is a private GP appointment, a health check or a specialist consultation, research the clinic before they book: the reviews, who the clinicians are, what it costs and how soon they can be seen. SearchOps shows which of your services those patients find you for on Google Maps, Search and AI answers, which clinics they see instead, and what your reviews tell them.
The problem
A clinic offering private GP appointments, health checks, travel vaccinations and specialist consultations is competing in a separate search for each. Patients who pay compare carefully, and many look up the clinician as well as the clinic. Google lets doctors hold Business Profiles in their own names, so the clinic and its clinicians can appear side by side, or an old listing can appear instead of either.
Each service has its own searches and its own set of competing clinics.
Patients often search for a clinician by name after a referral or a recommendation.
A lone 'Medical clinic' category says little about what the clinic does, so the profile has to carry the detail in services and description.
Replies to reviews are public and can't confirm that someone is a patient or discuss their care.
Questions SearchOps answers
Four questions, each answered by data SearchOps collects for the clinic and its clinicians.
01Services
Track private GP, health checks, travel vaccinations, menopause care or any other service as its own keyword. Geo-grid scans show your Google Maps position for each across the area you draw from, and whether an AI Overview answers above the results.
The services that bring patients in, and the ones that don't
Used in this step
02Clinicians
Track clinicians' Google profiles as locations beside the clinic, so their visibility and reviews sit in the same report. Geo-Grid Insights compares the clinic with the clinics ahead of it on categories, reviews and listing details.
One view of the clinic, its clinicians and its rivals
Used in this step
03AI answers
SearchOps asks ChatGPT and Gemini the questions paying patients ask, such as where to get a same-day private GP appointment or a full health check. You see how often the clinic is named, how it is described, who is named instead and which sources the answers cite.
Your share of recommendations for the patients you want
Used in this step
04Results
Connect the clinic's Google Business Profile to see calls, website clicks and direction requests over time, and the searches that showed the listing. Changes and results shows whether adding a service or updating prices changed anything.
Enquiries you can connect to the profile
What to track
Copy these into SearchOps, swapping in your own town and services. Lead with the services that fill the diary.
Add each as a keyword. Geo-grid scans show where you appear for it on Google Maps, in the local pack and in AI answers on Google.
SearchOps asks these on a schedule and records who is named, how you're described and the sources the answers cite.
The audit scores each one against the rivals from your scans. Edit them from SearchOps, approve each change and undo it if you need to.
The toolkit
Service rankings across your area, clinician profiles beside the clinic, ChatGPT and Gemini answers, reviews and profile results. SearchOps reads public search results and your own profile data, and never touches patient records.
Before and after
Use cases
Illustrative examples, and the kind of answer SearchOps gives.
Private GP clinic, two sitesMelbourne, Australia
AI visibility checks show the city-centre site named in about a third of answers and the suburban site almost never. The answers cite a booking directory where only the city-centre site is listed, so adding the second site there is the first step.
Menopause clinicLeeds, UK
Scans for 'menopause clinic' show the clinic in the local pack across the centre and absent in the suburbs to the north, where a GP surgery with more reviews appears instead. That points to reviews and service detail rather than location as the gap.
Health check providerToronto, Canada
Profile performance shows most calls follow searches for executive health checks, while the travel clinic pages draw views but few calls. Scans confirm the clinic leads for the first and sits outside the top ten for the second.
Multi-specialty clinicAbu Dhabi, UAE
Review sentiment grouped by topic shows praise for doctors holding steady and comments about waiting times turning negative over two months. The fix is operational, and careful general replies show future patients the clinic is listening.
Choosing a plan
A single practice, a growing group or an agency with healthcare clients: plans scale with the practices and clinician profiles you track and the Google profiles you connect. Every plan includes every tracking tool.
For a single practice
For a growing practice or a small group
For healthcare groups and the agencies that market them
FAQ
The same platform, set up for a different kind of practice.
