A dental practice is found through more searches than its name suggests. 'Dentist near me' brings in check-ups, while implants, Invisalign, emergency appointments and children's dentistry can each show a different set of practices on Google Maps and in AI answers. SearchOps tracks each treatment across the catchment of every practice you run, so you can see which ones bring in new patients and which go to the practice down the road.
The problem
Patients rarely search for a dentist in general when they want something specific. Someone with toothache searches for an emergency dentist, someone weighing up clear aligners searches for Invisalign, and a parent looks for a children's dentist. Google can show a different set of practices for each, and AI assistants name their own shortlist when asked. A practice that leads for 'dentist' can be missing from the searches that bring in its most valuable work.
High-value treatments such as implants and aligners can each show different practices on the map.
Specialist titles are regulated in many countries (in the UK, only dentists on the GDC specialist list may use them), so categories such as 'Orthodontist' have to match who actually works at the practice.
Old listings for former associates or a previous address can split reviews and send patients to the wrong place.
Reviews often mention treatment, and a public reply that confirms someone is a patient can breach confidentiality.
Questions SearchOps answers
Four questions decide whether new patients find the practice. Each is answered by data SearchOps collects for every practice you track.
01Treatments
Track implants, Invisalign, emergency appointments, hygiene and children's dentistry as separate keywords. Geo-grid scans show your Google Maps position for each one from points across your catchment, so you can see the streets where you lead and the ones where another practice takes the patient.
Visibility by treatment, across the whole catchment
Used in this step
02Rivals
Every scan names the practices that appear ahead of you at each point. Geo-Grid Insights compares you with them on categories, review counts and listing details, so you can see what the leaders have that your profile doesn't.
The practices you're up against, and what sets them apart
Used in this step
03AI answers
SearchOps asks ChatGPT and Gemini the questions patients ask, such as which practice is good with nervous patients, who offers sedation or where to find a weekend emergency appointment. You see how often your practice is named, who is named instead and the sources the answers rely on.
Your share of AI recommendations, by kind of patient
Used in this step
04Profile and reviews
The GBP audit checks categories, services, hours and photos against what Google expects. New reviews arrive in one inbox with sentiment grouped by topic, and the agent drafts replies that stay general about care for you to check before they're posted.
A complete profile and safe, prompt replies
Used in this step
What to track
Copy these into SearchOps for each practice, swapping in your own town and treatments. Start with the treatments you want more of, then add the rest.
Add each as a keyword. Geo-grid scans show where you appear for it on Google Maps, in the local pack and in AI answers on Google.
SearchOps asks these on a schedule and records who is named, how you're described and the sources the answers cite.
The audit scores each one against the rivals from your scans. Edit them from SearchOps, approve each change and undo it if you need to.
The toolkit
For a single practice or a dental group: treatment rankings across each catchment, the practices ahead of you, what ChatGPT and Gemini recommend, and patient reviews. SearchOps reads public search results and your own profile data, and never touches patient records.
Before and after
Use cases
Illustrative examples, and the kind of answer SearchOps gives.
Independent practiceDenver, US
A geo-grid scan for 'dental implants' shows the practice in the top three within a mile of the door and out of the local pack beyond it. The practices that hold the wider area list implants as a service and have far more recent reviews, which gives the practice two concrete gaps to close.
Dental group, six practicesDublin, Ireland
AI visibility checks show two of the six practices named regularly and the other four rarely. The answers lean on a review site where the named practices have current listings and the others have none, so the fix starts with those listings rather than the website.
Children's dental practiceAuckland, New Zealand
Scans for 'children's dentist' show the practice leading in its suburb and fading two suburbs out, where a general practice with more reviews appears first. That marks out where the practice can realistically grow and where it would be competing on reviews alone.
Two-site practiceManchester, UK
Grids for both sites show them overlapping for 'dentist' across a band of streets between them, while only the original site appears for Invisalign. Giving each site its own lean in services and description, rather than identical profiles, lets each one lead where it's closest.
Choosing a plan
A single practice, a growing group or an agency with healthcare clients: plans scale with the practices and clinician profiles you track and the Google profiles you connect. Every plan includes every tracking tool.
For a single practice
For a growing practice or a small group
For healthcare groups and the agencies that market them
FAQ
The same platform, set up for a different kind of practice.
