People looking for a physio often search for the problem as much as the profession: back pain, a running injury, rehab after surgery. Many book without a referral, choosing from the few clinics that appear close to home or work. SearchOps tracks those condition and treatment searches across each clinic's area, shows what AI assistants recommend, and brings reviews into one place.
The problem
A runner with a sore knee, an office worker with back pain and someone recovering from a knee replacement all need a physio, but they search in different words. Google can show a different set of clinics for each, and patients tend to choose among the ones close to where they live or work. A clinic that leads for 'physio' near its door can be missing for the conditions it treats best, or a few streets further out.
Condition searches such as 'back pain' or 'sports injury' can show different clinics from 'physiotherapist'.
The category name depends on the market: 'Physiotherapist' in most places, 'Physical therapy clinic' in the US.
Sports, pelvic health and post-surgery rehab each have their own audience and searches.
Clinics in shared buildings or gyms can end up with duplicate or mismatched listings.
Questions SearchOps answers
Four questions, each answered by data SearchOps collects for every clinic you track.
01Conditions
Track conditions and treatments such as back pain, sports injuries, pelvic health and post-surgery rehab as separate keywords. Geo-grid scans show your Google Maps position for each across the area your patients come from.
Visibility for each condition you treat
Used in this step
02Catchment
Scans show where across your area you lead, where you fade and which clinics appear instead. Geo-Grid Insights compares you with those clinics on categories, reviews and listing details.
The neighbourhoods to win, and who you're up against
Used in this step
03AI answers
SearchOps asks ChatGPT and Gemini the questions patients ask, such as who's good for running injuries or which clinic offers pelvic health physio. You see how often your clinic is named and recommended, who is named instead and the sources the answers cite.
Your share of recommendations, condition by condition
Used in this step
04Reviews
New reviews from connected Google profiles arrive in one inbox with sentiment grouped by topic, so you can see whether booking, the clinic or results are moving the rating. The agent drafts replies for you to check before they're posted.
A clear read on the rating, and safe replies
Used in this step
What to track
Copy these into SearchOps, swapping in your own town and specialisms. Start with the conditions you treat most.
Add each as a keyword. Geo-grid scans show where you appear for it on Google Maps, in the local pack and in AI answers on Google.
SearchOps asks these on a schedule and records who is named, how you're described and the sources the answers cite.
The audit scores each one against the rivals from your scans. Edit them from SearchOps, approve each change and undo it if you need to.
The toolkit
Condition and treatment rankings across each clinic's area, the clinics ahead of you, ChatGPT and Gemini answers, and patient reviews. SearchOps reads public search results and your own profile data, and never touches patient records.
Before and after
Use cases
Illustrative examples, and the kind of answer SearchOps gives.
Physical therapy practice, three clinicsAustin, US
Scans for 'physical therapy' and 'sports injury' show the two older clinics in the top three across their areas, while the newest sits outside the pack beyond a few blocks. Geo-Grid Insights shows the clinics ahead of it have years of reviews, so the gap is reviews at one site rather than the brand.
Sports injury clinicWellington, New Zealand
AI visibility checks show the clinic mentioned for general physio questions but not recommended for running injuries, where two rivals are named. The answers cite a running club's list of recommended clinics, which gives the clinic a specific place to start.
Pelvic health physioBristol, UK
Scans show the clinic leading for 'pelvic health physio' across most of the city, a search with few competing clinics, while it barely appears for 'physio near me'. The specialism is where it already wins, so that is what the profile should lead with.
Physio and rehab centreDubai, UAE
Review sentiment by topic shows treatment and therapists praised consistently, with complaints about rescheduled appointments rising. That points to the booking process, and careful general replies show future patients the centre is listening.
Choosing a plan
A single practice, a growing group or an agency with healthcare clients: plans scale with the practices and clinician profiles you track and the Google profiles you connect. Every plan includes every tracking tool.
For a single practice
For a growing practice or a small group
For healthcare groups and the agencies that market them
FAQ
The same platform, set up for a different kind of practice.
