Skin patients search by condition and treatment: a mole check, acne, eczema, rosacea, laser treatment. Each search can show a different set of clinics, and more patients now ask an AI assistant which clinic to trust. SearchOps tracks each of those searches across the area every clinic serves, shows how assistants describe you, and keeps reviews in one inbox.
The problem
Someone worried about a mole, a teenager with acne and someone looking for laser treatment are all looking for a skin clinic, but they search in different words and Google can show different clinics for each. Medical and cosmetic work also draw different patients and different competitors, from hospital dermatology departments to beauty salons. A clinic that leads for 'dermatologist' can be missing for the treatments that keep its diary full.
Condition searches such as 'mole check' or 'acne treatment' can each show different clinics.
'Dermatologist' fits a clinic where dermatologists practise; non-medical skin clinics use categories such as 'Skin care clinic'.
Cosmetic treatments come with advertising rules in many markets, which shape what the profile can say.
Patients often research the clinician as closely as the clinic, so practitioner profiles matter too.
Questions SearchOps answers
Four questions, each answered by data SearchOps collects for every clinic you track.
01Conditions
Track mole checks, acne, eczema, rosacea, laser and other treatments as separate keywords. Geo-grid scans show your Google Maps position for each across your area, and whether an AI Overview answers above the results.
Visibility for each condition and treatment
Used in this step
02Rivals
Every scan names the clinics that appear ahead of you at each point. Geo-Grid Insights compares you with them on categories, reviews and listing details.
The clinics you're up against, and what sets them apart
Used in this step
03AI answers
SearchOps asks ChatGPT and Gemini the questions patients ask, such as where to get a mole checked quickly or which clinic is good for adult acne. You see how often the clinic is named, how it is described and which sources the answers cite.
Your share of recommendations, by condition
Used in this step
04Results
Connect the clinic's Google Business Profile to see calls, website clicks and direction requests over time. Changes and results shows whether a new service or fresh photos changed anything.
Enquiries you can connect to the profile
What to track
Copy these into SearchOps, swapping in your own town and treatments. Track medical and cosmetic work separately, because they draw different rivals.
Add each as a keyword. Geo-grid scans show where you appear for it on Google Maps, in the local pack and in AI answers on Google.
SearchOps asks these on a schedule and records who is named, how you're described and the sources the answers cite.
The audit scores each one against the rivals from your scans. Edit them from SearchOps, approve each change and undo it if you need to.
The toolkit
Condition and treatment rankings across each clinic's area, the clinics ahead of you, ChatGPT and Gemini answers, reviews and profile results. SearchOps reads public search results and your own profile data, and never touches patient records.
Before and after
Use cases
Illustrative examples, and the kind of answer SearchOps gives. For real figures, read the case study above.
Skin cancer clinicPerth, Australia
AI visibility checks show the clinic named in a minority of answers, with two rivals named more often. The answers cite a health directory where the rivals have full listings and the clinic has none, which gives the clinic a concrete first step.
Dermatology practiceChicago, US
Scans show the practice in the top three for 'acne dermatologist' across most of its area and outside the pack for 'eczema treatment', where a larger practice with eczema listed as a service leads. The practice offers it, so the gap is on the profile.
Laser and skin clinicVancouver, Canada
Grids for 'laser hair removal' show salons ahead across most of the area, while the clinic leads for 'laser skin resurfacing'. That tells the clinic where it competes on medical credibility and where on price.
Cosmetic dermatology clinicDublin, Ireland
Profile performance shows most calls follow searches for skin consultations rather than individual treatments, and scans confirm the clinic leads for those. Treatment searches are where its visibility is thin.
Case study
CitiGen Solutions, a UK dermatology group, grew measured enquiries at its flagship clinic while its paid search leads stayed close to flat. The case study charts the Google Analytics figures in full, including the caveats.
CitiGen Solutions Ltd · Private dermatology · United Kingdom
Google Analytics key events, September 2025 to August 2026
Up from 38% in the first period, February to August 2024
Down from 44%, on a paid lead count that barely moved
The highest of any channel in the latest year. Organic search was 1.1%
Choosing a plan
A single practice, a growing group or an agency with healthcare clients: plans scale with the practices and clinician profiles you track and the Google profiles you connect. Every plan includes every tracking tool.
For a single practice
For a growing practice or a small group
For healthcare groups and the agencies that market them
FAQ
The same platform, set up for a different kind of practice.
