Local SEO software that tracks it all

Geo-grid rank tracking checks your Google Maps ranking from hundreds of coordinates across a geographic area, then visualises the results as an interactive heatmap. Unlike traditional rank trackers that check from a single point, geo-grid tracking shows you exactly where you rank well and where you don't. Local rankings change street by street.

No. SearchOps is hosted in the UK but works worldwide. You can track rankings, monitor reviews, and audit your Google Business Profile for any location globally. Our geo-grid tracking covers Google Maps in every country where it operates.

SearchOps puts geo-grid rank tracking, Google Search visibility, ChatGPT and Gemini visibility, GBP audits and review monitoring in one platform on one monthly plan, so you are not joining up separate subscriptions to see your local search presence.

Yes, on Agency and Enterprise: your logo, brand colours and your own report sub-domain on the rank reports you share and on your client reports. Every paid plan can share scan, rank and GBP audit reports by link, and your clients need no login to view them. Custom reports can be saved as PDF or emailed on a schedule. Scan and GBP audit links always show standard SearchOps branding.

Every paid plan includes separate allowances, each sold in the unit you actually plan with. Map scans show where you rank across your area, and your scan credits pay for them at one credit per point on the map, so a 21×21 scan uses 441 and a smaller grid stretches further. Keyword tracking is a monthly pool of rank checks: one check is one keyword looked up once, and it reads web results, the Map Pack and AI Overviews on desktop and mobile in the same pass, plus AI Mode for locations in the US, UK and India. Pro's 1,800 checks track about 415 keywords weekly, or 60 daily, or any mix, and checks you run yourself count the same as scheduled ones. AI visibility is a monthly pool of checks too: one check is one prompt put to one engine, and every check asks both ChatGPT and Gemini, so Pro's 3,000 checks cover about 345 prompts checked once a week, by hand or on a schedule. Every paid plan caps how many locations you can track (10 on Starter, 50 on Pro, 200 on Agency), a location can be any business, yours or not, and keywords are unlimited within that. GBP audits have their own monthly allowance shared across your locations (see the plan comparison), and agent review-reply drafts and auto-replies are included without drawing from any bucket. Reviews from a connected Google Business Profile sync automatically and cost nothing; only manual review checks on locations you haven't connected draw on a monthly allowance. Agency and Enterprise include unlimited team members; Starter and Pro are for a single user. There is no free plan: tracking, scans, AI visibility and audits start when you choose a plan.

No. Geo-grid rank tracking, rank tracking, GBP audits and review monitoring all work without connecting. Connecting a GBP profile unlocks owner-only features that no third-party SERP tool can replicate: live Performance metrics (calls, website clicks, directions, search queries), audit ROI reports comparing before and after (Pro and above), and the ability to post review replies and Posts directly from SearchOps. You can connect optionally during onboarding or any time later from Settings.

Replies are sent to Google straight away, but Google checks every owner reply before it goes public. Most are approved within about 10 minutes, and a few can take much longer. SearchOps shows when a reply is waiting for Google's review or has been rejected, so you always know where it stands. We never auto-reply to reviews under 4 stars; those always wait for a human.

Direct from Google's Business Profile Performance API: calls, website clicks, direction requests, search and Maps impressions, plus the search queries that triggered them. These are owner-only metrics; they require an OAuth-connected profile to access. Google reports these numbers a few days behind, so every chart shows the last day Google has reported.