A Synup alternative for agencies that don't need listing distribution
Synup puts every feature on every plan, from listings distribution and social publishing to review requests, landing pages, a local rank grid and AI visibility reports, and prices by how many locations you manage. SearchOps does a narrower job: map grids on Google Maps, Google Search and AI Mode, ChatGPT and Gemini checks, Business Profile edits, posts, review replies and client reports. If those are the parts you use, a focused plan covers more locations for less, and the sums are below.
The short answer
SearchOps or Synup?
SearchOps fits if
- The service you sell is tracking and Google Business Profile upkeep: grids on Google Maps, Google Search and AI Mode, ChatGPT and Gemini checks, profile edits, posts, review replies and client reports.
- You want grids run every week or every day as well as every month, on sizes up to 21×21.
- You look after up to 200 locations and want white-label reports and unlimited team members for $249 a month.
Synup fits if
- Listings distribution is part of what you sell: Synup publishes business details across its publisher network, including Apple, Bing and Facebook, and keeps them in sync.
- You publish to Facebook, Instagram, LinkedIn and other social networks, or send review requests by email, SMS and QR code.
- You want AI answers checked on Perplexity as well as ChatGPT and Gemini, or a page per location built from the same records.
- You want to try one location for 14 days before you pay.
Using both
If listings distribution or social publishing is the part of Synup you rely on, you can keep Synup for that and run grids, AI checks, profile edits and client reports in SearchOps.
Side by side
SearchOps and Synup, feature by feature
| Feature | SearchOps | Synup |
|---|---|---|
| Map grids | ||
| Grid sizes | SearchOpsUp to 21×21 on Pro and Agency, 15×15 on Starter | Synup3×3, 5×5 or 7×7Source: Synup's help centre article on reading the rank grid |
| What each point shows | SearchOpsGoogle Maps: your position out of the top 20. Google Search: whether you are in the local pack's top 3, and whether an AI Overview shows and cites you. AI Mode: whether you are named. | SynupYour position in the local results, out of the top 20, and the businesses found at that pointSource: Synup's help centre article on reading the rank grid |
| How grids are paid for | SearchOpsScan credits: one a point on Google Maps, two on Google Search and AI Mode. Points with no answer are refunded. | SynupCredits from the plan's monthly allowance: about 392 for one keyword on a 7×7 gridSource: Synup's help centre article on adding rank-tracking keywords |
| Synup's credits also pay for its agent's other work, such as posts, review replies and listing updates. A repeat run in the same month isn't charged again. | ||
| Schedules | SearchOpsDaily, weekly, every two weeks or monthly | SynupMonthly by default. One report per keyword each calendar month; a re-run that month replaces it.Source: Synup's help centre article on rank history |
| Synup's SEO page also mentions options for more frequent monitoring, without naming them. | ||
| AI answers | ||
| Engines | SearchOpsChatGPT and Gemini, prompt by prompt. Google's AI Overviews and AI Mode, point by point on the grid. | SynupChatGPT, Gemini and Perplexity, in betaSource: Synup's AEO page |
| Synup's AEO page also names Copilot. Its help centre and pricing page list ChatGPT, Gemini and Perplexity. | ||
| How it checks | SearchOpsPrompts you set, filed under each business's services, every week, two weeks or month. Every prompt goes to both engines. | Synup16 local prompts per location, written by Synup without naming the business, refreshed monthlySource: Synup's help centre article on how AEO reports are made |
| What you see | SearchOpsWhether you are named, who is named instead, share of voice and the sites each answer cites | SynupA 0 to 100 visibility score, gaps against competitors, cited sources and how each engine describes youSource: Synup's AEO page |
| Profiles and reviews | ||
| Listings and profile edits | SearchOpsEdits hours, categories, services, attributes, description and photos on Google, each approved first and undoable. Doesn't publish to other directories. | SynupPublishes business details to Google, Apple, Bing, Facebook and the rest of its publisher network, and keeps them in syncSource: Synup's listings management page |
| Posts | SearchOpsStandard posts to Google Business Profiles, now or scheduled, to one profile or several | SynupGoogle Business Profile plus nine social networks, including Facebook, Instagram and LinkedIn, with offer and event postsSource: Synup's social publishing page |
| Review sites | SearchOpsGoogle on every plan, Trustpilot and Tripadvisor on Pro and Agency. Replies to Google reviews, with agent drafts. | SynupMore than 30 review sites in one inbox, including Google, Facebook, Apple and Tripadvisor, with replies drafted by its agentSource: Synup's review monitoring page |
| Review requests | SearchOpsNot offered | SynupBy email, SMS, QR code and shareable link, with follow-ups and campaign trackingSource: Synup's review generation page |
| Agency, price and terms | ||
| White-label | SearchOpsAgency plan: your logo, colours and report sub-domain | SynupPremium and above: client portal, scan reports and emails under your brand, on your own domain. Not on Solo.Source: Synup's white-label page |
| Team access | SearchOpsUnlimited team members on Agency. Starter and Pro are for one user. | SynupNo limit on team members on any plan, with role presets and per-client accessSource: Synup's team seats and permissions page |
| Price for 11 to 25 locations | SearchOps$249 a month on Agency. $99 on Pro if you don't need white-label or a team. | Synup$499 a month on Pro, which covers up to 25 locationsSource: Synup's pricing page |
| Monthly billing. Synup's annual billing works out at $399 a month on Pro. SearchOps annual billing charges 10 months for 12. | ||
| Trying it first | SearchOpsA live demo on a sample business, and trials for agencies on request | SynupA 14-day trial of the Solo plan, which covers one location without white-labelSource: Synup's pricing page |
Price the job
What 20 locations cost on each
An agency looks after 20 client locations. It tracks five keywords for each on a 7×7 grid once a month, posts to the profiles, replies to reviews, and sends reports in its own branding to a team. Change the numbers to price your own case.
SearchOps
$249a month
The Agency plan.
35,000 scan credits a month cover 4,900 points, leaving 30,100 for Google Search or AI Mode grids. Up to 200 locations.
Synup
$499a month
Pro, one plan price, billed monthly.
Synup prices by location band. Grid reports spend credits from the plan's monthly allowance, which also pays for posts, review replies and listing updates, so this price doesn't change with the grid unless the allowance runs out.
- Synup's price includes every feature on every plan, including listings distribution, social publishing, review requests and AI visibility reports. SearchOps' price covers grids, 6,000 ChatGPT and Gemini checks a month, profile edits, posts, review replies and reports, but not listings distribution or social publishing.
- Run the same grids every week and SearchOps needs 21,234 points a month, still inside Agency's 35,000 scan credits.
- Both are monthly list prices as each company publishes them. Synup's annual billing is 20% lower ($399 a month for Pro); SearchOps' annual billing charges 10 months for 12.
- SearchOps' prices here are the US dollar prices on its pricing page (£29, £79 and £199 a month in pounds). Checkout shows the exact amount in your currency.
What's different
What SearchOps does differently
Three Google surfaces
Run one grid on Maps, Search and AI Mode, as often as every day
Pick a keyword, a grid and a surface. On Google Maps each point gives your position out of the top 20. On Google Search it says whether you are in the local pack's top three and whether an AI Overview shows and cites you. On AI Mode it says whether Google's answer names you. Schedules run daily, weekly, every two weeks or monthly, and a point that returns no answer is refunded.
- Grids up to 21×21 on Pro and Agency
- One credit a point on Google Maps, two on Google Search and AI Mode
- AI Mode grids up to 9×9 in the US, UK and India, reported as named or not named
One point on a 7×7 grid
- Google MapsPosition 3 of the top 20
- Google SearchIn the local pack's top 3. AI Overview shown, cites the clinic.
- AI ModeNamed in the answer
ChatGPT and Gemini
See which businesses each answer names, and the sites it leans on
Add the questions a customer would ask, filed under the services each business sells. Every question goes to ChatGPT and to Gemini, and each answer is read for three things: whether the business is named, who is named instead, and which sites are cited. Over time that becomes a share of voice against the businesses named alongside you, and a list of the sources worth working on.
- Weekly, every two weeks or monthly
- 6,000 checks a month on Agency, 3,000 on Pro
- One check is one prompt on one engine
One prompt, two engines
"Which dentist in Leeds can see me today for a broken tooth?"
- ChatGPTNamedalongside 2 other practices
- GeminiNot namednames 3 others instead
Sites cited across both answers: the clinic's own site, a review site and a local directory.
Business Profile audit
Score a profile against its rivals, then fix it from the same place
The audit runs about 30 checks, each with a published point value, and scores up to five rivals out of 100 on the checks their public listings show, so a gap in categories, photos or reviews shows up plainly. Then fix it from SearchOps: hours, categories, services, attributes, the description and photos are edited here, approved before they reach Google, and kept with an undo.
- About 30 checks for you, and up to five rivals scored out of 100
- Each edit approved before it goes to Google
- Any published change can be undone
Profile audit against rivals
- Larkfield Dental Clinic82/100
- Rival practice A74/100
- Rival practice B69/100
About 30 checks for the business; rivals are scored on what their public listings show.
Weekly plans
A plan for every location, every Monday
Each location gets the week's Business Profile work in the order to do it: reviews to answer, a post that's due, photos, holiday hours and profile fixes. Choose a light, standard or thorough pace. Review replies come with an agent draft to edit and post, and most tasks tick themselves off once Google shows the change.
- Sized to the pace you choose, location by location
- Agent drafts for review replies
- Send the plan to email, a calendar or your team's project tool
A new review, with a reply ready
★★★★on Google, 2 hours ago
"Seen quickly for a cracked filling. Parking was tricky."
Agent draft
"Thank you for coming in at short notice. We're sorry about parking; the pay and display on Larkfield Road is the closest. See you at your check-up."
When Synup fits better
Where Synup is the better choice
Every Synup plan includes tools that SearchOps doesn't offer at all. If any of these is part of the service you sell, Synup is the stronger fit.
Listings distribution
Synup publishes business details to Google, Apple, Bing, Facebook and the rest of its publisher network, keeps them in sync and queues suspected duplicates. SearchOps checks each branch's listings field by field, but doesn't publish or sync them.
Social publishing
Synup posts to nine social networks, including Facebook, Instagram and LinkedIn, as well as Google Business Profile, with offer and event posts. SearchOps publishes standard posts to Google Business Profiles only.
Review requests
Synup sends review requests by email and SMS, makes QR codes and shareable links for each location, and tracks opens, clicks and responses. SearchOps monitors reviews and drafts replies, but doesn't send requests.
Landing pages
Synup's pricing page includes a page per location on your own domain, built from the same records it syncs; its locator page describes that work as a scoped project. SearchOps doesn't build web pages.
A trial on one location
Synup offers a 14-day trial of its Solo plan, for one location without white-label. SearchOps has a live demo on a sample business, and sets up trials for agencies on request.
Switching
Moving from Synup
Moving the tracking side across takes an afternoon of setup. The bigger decision is where Synup's other tools go, so make that first.
- 01
Decide what stays with Synup
If you rely on Synup's listings distribution, social publishing, review requests or location pages, plan where that work goes before you change anything. SearchOps doesn't do it.
- 02
Gather what you track
List each client's locations and the keywords on their grids, in a spreadsheet if you can. Synup's reviews page says review and analytics reports export as PDF or CSV, which gives you a before picture.
- 03
Add locations and keywords
Upload your locations to SearchOps as a CSV file, then paste or import keywords from Excel or CSV, grouped under each business's services.
- 04
Connect the profiles you manage
Sign in with Google to connect the Business Profiles you post to and reply from. Tracking any other business, such as a rival, needs no connection.
- 05
Run both for one reporting cycle
Synup's grids report once a month, so run a SearchOps grid on the same keywords in the same week and compare the trend, not single points. The two tools place points and read results in their own ways.
- 06
Cancel at the end of the period
Synup says monthly plans can be cancelled before the next renewal and you leave at the end of the billing period. Annual terms run to the end of the term.
FAQ
SearchOps and Synup. Questions we get
Method
How we compared
We read Synup's own public pages on 25 October 2026 and took its facts from them, naming the page beside each one. Its prices are the monthly list prices it publishes, in the currency it publishes them in. Plans compared: SearchOps Agency ($249 a month) and Synup Pro, up to 25 locations ($499 a month), both billed monthly.
- Synup's pricing page, checked 25 October 2026
- Synup's SEO page, which describes its Local Rank Grid, checked 25 October 2026
- Synup's help centre article on reading the rank grid, checked 25 October 2026
- Synup's help centre article on adding rank-tracking keywords, checked 25 October 2026
- Synup's help centre article on rank history, checked 25 October 2026
- Synup's AEO page, checked 25 October 2026
- Synup's help centre article on how AEO reports are made, checked 25 October 2026
- Synup's listings management page, checked 25 October 2026
- Synup's review monitoring page, checked 25 October 2026
- Synup's review generation page, checked 25 October 2026
- Synup's social publishing page, checked 25 October 2026
- Synup's page on locators and location pages, checked 25 October 2026
- Synup's white-label page, checked 25 October 2026
- Synup's team seats and permissions page, checked 25 October 2026
SearchOps facts come from our pricing page and Help Centre, with prices in the currency shown there. Checkout shows the exact amount in your currency.
Features and prices change. Spotted something out of date? Email info@searchops.co and we'll check it and correct this page within five working days.
Changes to this page
- 25 October 2026: Published.
Synup is a trademark of its owner. SearchOps is not affiliated with, endorsed by or sponsored by Synup.