Keyword rank checks explained

The allowance behind Google Search Visibility. One keyword looked up = one check; keywords are unlimited, so how often you check is what counts.

A keyword rank check is one keyword looked up on Google. It is the allowance behind Google Search Visibility, and it works the same whether you pressed the button yourself or a schedule ran it overnight.

The model in one line

Track as many keywords as you like across the locations your plan includes. How often you check them is what uses your monthly allowance.

What one check covers

A single check looks your keyword up on Google desktop and Google mobile, and records your web results position, your Local Pack position, and whether Google's AI Overviews cite you, alongside the competitors around you. For locations in the US, the UK and India it also checks Google's AI Mode. All of that is one check.

Working out what you need

Two sums tell you everything:

Your checks divided by 30 is roughly how many keywords you can check every day.
Your checks divided by 4.33 is roughly how many you can check every week.

So 1,800 checks a month covers about 60 keywords daily, or about 415 weekly, or any mix of the two. Put your most important terms on daily and leave the rest on weekly.

Tip: Weekly is enough for most keywords. Rankings rarely move meaningfully day to day, and checking weekly rather than daily makes your allowance go about seven times further.

How many checks do I get?

Your allowance rises with your plan: Starter includes 650 a month, Pro 1,800, Agency 4,500, and Enterprise is sized to your contract. Every paid plan can check keywords up to daily, and there is no cap on how many keywords you track. Locations are capped per plan: 10 on Starter, 50 on Pro, 200 on Agency, and Enterprise is sized to your estate. See the pricing page for current numbers.

What happens at the limit

If you run out, checks stop until your allowance resets at the start of the next month. A bulk check bigger than what you have left runs the keywords that fit rather than failing, and tells you how many were skipped. Your schedules are not switched off, they simply pause and pick up again next month.

Two things that save you checks

Already-fresh keywords are skipped. If a keyword was checked in the last 24 hours, by you or by a schedule, checking it again by hand does nothing and costs nothing. Daily schedules skip a keyword checked in the previous 20 hours, so pressing the button in the morning means that night's daily run skips it. Weekly, every 2 weeks and monthly schedules only skip a keyword checked in the last 4 hours, so an earlier manual check does not cancel their run.

Failed checks are not charged. If something goes wrong on our side, keywords that were not checked do not come out of your allowance. If a check fails part-way, only the keywords that finished count.

Note: Rank checks are not scan credits. Rank tracking never spends scan credits, and geo-grid scans never spend rank checks. See How credits and quotas work.

Where to check your balance

Open the allowances menu in the top bar, or Usage & Billing in the sidebar, to see how many rank checks you have used this month.