Local search is changing.

Local SEO software for Google Business Profiles

For local businesses and multi-location brands, and the agencies managing hundreds of them: see where every business profile wins customers, from Google Maps to ChatGPT, and what to fix next.

Manage all your profiles
Live or scheduled scans
Rankings, street by street
See if AI recommends you

Try the live demo

Where we track your business, and what it tells you

Your profile is your business record. See it everywhere customers find you.

Your business profileManaged here

The record behind every place you're found. Keep it right from here.

Edit your profileHours, categories, photos
PostsWritten and scheduled
Review repliesDrafted by our agent
AuditScored against rivals
PerformanceCalls, clicks, directions

You approve every edit, and can undo it

On Google

Google reads your profile directly

Google MapsYour position across your area
Local PackThe top three on Search
AI OverviewsIf it links to you, and who it names
AI ModeWhether it names you

In AI answers

Both recommend businesses from place records like your profile

ChatGPTHow often it picks your place record
GeminiHow often it picks your Google profile

Reputation management

What customers and other sites say about you shapes your ranking and AI answers

Google ReviewsRatings, replies, sentiment
TrustpilotRatings and sentiment
TripadvisorRatings and sentiment
FacebookSoonRatings and sentiment

Citations & LinksYour listings by branch, and who links to you

Research & analysis

What the tracking tells you to fix next

KeywordsWhat people search and ask, by service
GSC & GA4 InsightsSearches by branch and town, and the visits they bring
Geo-Grid InsightsHow to reach the pack
CompetitorsEvery rival, side by side

Platform

One platform for your Business Profile, from the map to AI answers

Track where every profile shows up, manage it in one place, and see what to fix next. From Google Maps and AI Mode to ChatGPT and Gemini.

Google Business Profile Software

Geo-Grid Rank Tracking

Track any Business Profile

See where you show on Google from a grid of points around your business: your Google Maps position, the local pack and AI Overviews on Google Search, and whether Google's AI Mode names you. One map shows which neighbourhoods you're winning and where competitors are taking the customers.

Learn more

Up to 21×21 grids

441 scan points per location. Dial spacing from 50 m up to 100 km.

Three Google engines

Google Maps, the local pack and AI Overviews on Google Search, and Google AI Mode, point by point.

Scheduled scans

Run daily, weekly, or monthly on any engine. Spot a drop soon after it happens.

Client-ready reports

Shareable links clients open without a login, with your own branding on Agency and Enterprise.

Try it: move the customer

Same search, different street, different winner.

Drag the customer around the map. The results re-sort the way Google's local pack does.

Shoreditch, London· 5 km

Drag the customer, or click anywhere on the mapTap the map to move the customer

coffee shop near me

Results for a customer at 51.5283, -0.0768

1
Blue Kettle CoffeeYou
4.8(313)
Coffee shop · 0.3 km
2
Redchurch Coffee Bar
4.2(330)
Coffee shop · 0.5 km
3
Arnold Circus Coffee House
4.8(120)
Coffee shop · 0.7 km

You're the first result for a customer standing here.

Rank here

In the local pack

At your door

Same search

Distance

0.3km

From you

1 to 34 to 1011 to 1516 to 20Not in the top 20See your own map, in any city

Google Business Profile Manager

New

Connect your GBP and work on it from one place. Publish posts, reply to reviews, track calls, clicks and direction requests, and see how your profile performance changes after every optimisation.

Learn more

locations / blue kettle coffee / profile

Google Business Profile Audit

Beta

Comprehensive audit of your Google Business Profile with actionable recommendations. Connect your profile, and on Pro and above get ROI reports that measure the uplift after each change you ship.

Learn more

locations / blue kettle coffee / audit

LLM Visibility Tracker

New

Track how often ChatGPT and Gemini recommend your business, and the sources they cite, for the prompts your customers actually ask.

Learn more

ai visibility / queries / islington

Review Monitoring & Reply

Beta

Track Google reviews across every location with sentiment trends. Reply directly from SearchOps with agent-suggested drafts, or auto-reply to high-star reviews with a brand-safe rule engine.

Learn more

reviews / inbox

Citations & Links

Beta

Check every branch's directory listings against its own name, address and phone, find new directories through the sites that link to you, and see where competitors are listed and you aren't.

Learn more

citations & links / directories

Competitor Analysis

See who owns the blocks where you are invisible. Every scan captures the full local pack from each grid point, so you get a ranked list of the rivals beating you, the areas they beat you in, and how far ahead they are.

Learn more

scans / competitors

Search & AI visibility

Track your visibility, from Google Maps to AI answers

Customers don't just search on Google Maps any more. SearchOps brings the places that recommend local businesses together: Google Maps, the local pack, AI Overviews, AI Mode, ChatGPT and Gemini. So you can see your visibility in one place.

Local pack and maps

Geo-grid scans from up to 441 points around each location. See your Google Maps position at every point, and whether you make the local pack's top 3 on Google's results page, street by street.

Google Maps

Ranks nearby businesses by relevance, distance and prominence, using the details on your profile.

Local Pack

The three businesses Google shows above the website results, drawn from the same Maps listings.

Maps position. out of the top 20, at every point on the grid
Local pack top 3. the three businesses shown inside Google search
Street-level detail. results that shift block to block

Google AI Overviews & AI Mode

Google's AI answers now sit above the local pack and the website links. Geo-grid scans check, point by point, whether they mention you.

AI Overviews

A summary at the top of Search. Google advises keeping your Business Profile up to date for it.

AI Mode

Google's conversational search, naming businesses from its own index and business data.

AI Overviews. whether one shows at each point, and whether it cites you
AI Mode. whether Google's conversational search names you, for locations in the US, UK and India

LLM Visibility

See whether ChatGPT and Gemini recommend you when customers ask for a local business, how often against your competitors, and the sources behind each answer.

ChatGPT

Recommends from place records supplied by third-party providers. In our testing they mirror your Google profile.

Gemini

Recommends from Google's own business data, the same profile you manage here.

Visibility rate. how often their answers name you
Citation tracking. the sources they pull from when they answer
Competitor share of voice. how often rivals get named instead of you

Integrations

Chat with SearchOps in ChatGPT and Claude

Connect your account once, then ask about any location in plain English. The answers come from your live Business Profile results, Map Pack rankings, reviews, AI visibility, Search Console and Google Analytics, so you can check on a client between meetings without opening a dashboard.

Search Console and Google Analytics included

Ask which searches won clicks and which pages turned them into enquiries. Connect them to SearchOps and they come with you into ChatGPT and Claude, with no separate MCP servers to set up.

ChatGPT

Add SearchOps as a plugin and sign in. Then type @SearchOps in any chat.

Claude

Add it as a connector and sign in. Works on the web, desktop and mobile apps.

Claude Code, Cursor and more

Any app that supports MCP connects with an API key.

REST API

Pull the same data into your own dashboards and client reports.

Sign in once, no keys to copy
Saves tasks and drafts for you to approve, never publishes
Included on Pro and above

See how it works All integrations

SearchOps connected

How did Wrenfield Dental Leeds do on Google this week?

SearchOps · Profile weekget_location_weekSearchOps · Location summaryget_location_summary

A good week. Against the week before:

Calls

42+9

Direction requests

118+14

Website clicks

76-5

Map Pack average

3.1was 4.0

One thing needs you: a 2-star review from Tuesday about parking has no reply yet.

@SearchOpsAsk about any location

How it works

Set it up once, then it runs every week

Most tools hand you a ranking and stop there. SearchOps runs the whole loop: it measures every surface your customers search, ranks what to fix, turns that into work with an owner and a date, and shows your client exactly what moved.

Connect
Measure
Prioritise
Do the work
Prove it

One address in, and most of the setup does itself.

Enter a business name and address. We match it to its Google listing, fill in its details and suggest the keywords worth tracking. Connect your Business Profile and Search Console with one click each, choose a grid and a schedule, and the tracking runs from then on.

See it in the live demo

Findings arrive ranked by what actually moves you.

Findings from your scans, checks and profile audits land on one list, highest priority first, alongside the weekly profile routine: reply to new reviews, post an update. No more than five cards open per location, with the rest waiting under Suggested, so you work from the top down instead of guessing which of ninety findings matters.

See it in the live demo

locations / add

Then it runs again next week, on its own

1
Connect
One address in, and most of the setup does itself.
Enter a business name and address. We match it to its Google listing, fill in its details and suggest the keywords worth tracking. Connect your Business Profile and Search Console with one click each, choose a grid and a schedule, and the tracking runs from then on.
See it in the live demo
2
Measure
Every surface your customers search, in one place.
Google Maps, the local pack, AI Overviews, AI Mode, ChatGPT, Gemini, reviews and your Business Profile, each checked on its own schedule and read in one place. One place to look instead of six subscriptions and a spreadsheet to join them up.
See it in the live demo
3
Prioritise
Findings arrive ranked by what actually moves you.
Findings from your scans, checks and profile audits land on one list, highest priority first, alongside the weekly profile routine: reply to new reviews, post an update. No more than five cards open per location, with the rest waiting under Suggested, so you work from the top down instead of guessing which of ninety findings matters.
See it in the live demo
4
Do the work
The plan becomes work with an owner and a date.
Promote anything into a task, assign it, set a due date, and track it to done. One board covering every tool, so the work stops living in someone's inbox.
See it in the live demo
5
Prove it
The client sees exactly what your work moved.
Reports start from where you began, mark the week the fixes landed, and go out on a schedule to you and your client, with your own branding on Agency and Enterprise. Evidence you can send, not a screenshot and a story.
See it in the live demo
Then it runs again next week, on its own

Who it's for

From one location to five hundred

For local businesses

See where you really rank, not just what Google Search Console tells you. Understand your visibility radius across your entire service area and take targeted action to grow it.

Visual heatmaps of your ranking by area
GBP audit with actionable recommendations
Track progress over time

Independent shop owner checking their phone in the doorway of their business

For SEO professionals

The local data you'd otherwise stitch together from several tools, for every client you take on. Show a prospect where they win and lose on the map and in AI answers, then keep tracking once you win the work.

Geo-grid scans from up to 441 points per location
Google Maps, the local pack, AI Mode, ChatGPT and Gemini in one place
Share scan and audit reports by link, no client login needed
API access for your own analysis on Pro and above

An SEO consultant working on a laptop at a desk in a bright office

For marketing agencies

White-label delivery, multi-location management, and the raw data to run your own local SEO studies. Scale client work from 5 to 500 locations and turn live ranking data into thought-leadership content that wins pitches.

White-label client reports on Agency and Enterprise
Manage every client from one workspace
API + exports for data-driven studies
Fuel thought-leadership content with live local-search data

A marketing agency team reviewing client work together around a laptop

For multi-location brands and enterprises

Every branch side by side, rolled up by brand or region. Spot the locations losing the local pack or missing from AI answers, keep every profile consistent, and report to leadership from one place.

Up to 500 locations, grouped by brand or region
Allowances and terms set by your contract
Unlimited team members, including view-only access
A dedicated account manager

Glass office towers of a corporate business district at sunset

The shift

The old playbook stops at a ranking. The new era doesn't.

Customers don't scroll a single results page any more. They ask an assistant and act on the answer it gives. Here is what changed, and how we keep up.

The difference

Where people look

One Google results page

Maps, AI Overviews, AI Mode, ChatGPT and Gemini

What success means

A blue-link position

Being found, cited and recommended

How customers decide

Scroll, compare, then click

Ask once, act on the answer

What you can measure

A single rank number

Visibility across every surface

How fast it moves

Checked every few months

Shifts daily, block by block

Where people look

Maps, AI Overviews, AI Mode, ChatGPT and Gemini

What success means

Being found, cited and recommended

How customers decide

Ask once, act on the answer

What you can measure

Visibility across every surface

How fast it moves

Shifts daily, block by block

Most local SEO tools still measure the first column

SearchOps measures the second. Every surface below is tracked today, from one workspace, on the same schedule.

See how the platform works

Google Maps and the local pack
AI Overviews
AI Mode
ChatGPT
Gemini

Pricing

Simple, transparent pricing

Every paid plan includes every tracking tool. Higher tiers add allowance, Trustpilot and Tripadvisor reviews and automatic replies, and Agency adds team members and white-label reports. Billed monthly, cancel anytime.

Prices shown in GBP

Every allowance is a monthly total you can use whenever you like. The ≈ figures show what it covers if you spread it evenly across the month.

	Starter £29 billed monthly Get started	Pro £79 billed monthly Get started	Agency £199 billed monthly Get started	Enterprise Custom Get a custom quote
Locations
Tracked locationsAny business: yours, a client's, a competitor's or a prospect's. No need to own it	10	50	200	500
Geo-grid scans
Scan credits / monthOne credit per point on Google Maps, two on Google Search and Google AI Mode. Open the sliders next to a plan to see how far its credits go	4,500≈ 20 Maps scans at 15×15 · 91 at 7×7	12,000≈ 27 Maps scans at 21×21 · 240 at 7×7	35,000≈ 79 Maps scans at 21×21 · 710 at 7×7	Custom
Max geo-grid size	15×15	21×21	21×21	21×21
Google Maps scans
Google Search scans
Google AI Mode scans
Scheduled scans
AI visibility tracking
AI visibility checks / monthUse them any day. Each engine counts once, so one prompt on ChatGPT and Gemini is two	600≈ 69 a week on ChatGPT + Gemini	3,000≈ 345 a week on ChatGPT + Gemini	6,000≈ 690 a week on ChatGPT + Gemini	Custom
Agent actions / month	15 / month	40 / month	100 / month	300 / month
AI engines tracked	ChatGPT + Gemini	ChatGPT + Gemini	ChatGPT + Gemini	ChatGPT + Gemini + Custom LLM
Google Business Profile
Connected Google profilesProfiles you own, linked through Google so you can reply to reviews and see Performance data	1	25	100	Custom
GBP audits / month	4 / month	25 / month	60 / month	Custom
Review checks / month	150 / month	400 / month	1,500 / month	Custom
Review sites	Google	Google, Trustpilot, Tripadvisor	Google, Trustpilot, Tripadvisor	Google, Trustpilot, Tripadvisor
Review monitoring
Agent auto-reply to reviews
Citations & Links
Citation checks / month	2 / month	12 / month	25 / month	Custom
Audit and compare runs / month	5 / month	20 / month	30 / month	Custom
Competitor listing gaps
GSC and GA4 Insights
Search Console properties	3	10	50	100
Google Analytics properties	3	10	50	100
Reporting & sharing
Competitor & share-of-voice reports
Trend reports
White-label client reports
Public shareable report URLs
CSV & PDF exports
Account & support
Team members	1 user	1 user	Unlimited team members	Unlimited team members
Support	Email	Priority email	Priority email	Dedicated manager
Public REST API
MCP server
Dedicated onboarding
Reseller pricing
Custom contracts & invoicing

Every plan includes every tracking tool from day one. Billed monthly, cancel anytime.

What customers say

From one clinic group to 140 locations in 11 countries

"Our in-house team runs a flagship clinic and five service sites, and SearchOps is the one place we see all of them. The geo-grid shows which postcodes we win and which we don't, and Search Console tells us which treatments people are actually searching for. Organic enquiries now outnumber paid more than two to one, and we're using the same setup to plan our next locations, Dubai included, before they open."

6 sites, 8,656 enquiries in the latest year

Dr Adam

CitiGen Solutions

United Kingdom and UAE

Read the case study

"Most of my work comes through Upwork, and the audit is what wins it. Before the first call I send a prospect a geo-grid of their profile against the three businesses beating them, with the gaps written up. Once they sign, each client gets a share link to their own report, so I can show the uplift month on month without building a deck."

23 locations across 9 clients, run solo

Jordan Mitchell

Independent local SEO consultant

United Kingdom

"We were stitching three tools and a spreadsheet together to answer one question: are we winning where the customers are? Now the Monday check is one screen per client. The ChatGPT and Gemini checks have started conversations with clients we couldn't have had a year ago, because we can show them where they're named and where a competitor is."

Trades and hospitality, Auckland to Queenstown

Liam Carter

Founder, Harbourline Digital

New Zealand

"We look after the Google profiles for a 64-branch eye care chain. Review replies used to take two people most of the week; now the agent drafts them in each branch's voice and we approve the batch every morning. Posts go out to every branch from one place, and the geo-grid shows us when a branch slips in its own neighbourhood before the client notices."

64 branches across Tamil Nadu and Karnataka

Karthik Subramanian

Head of Local SEO, Kovai Digital

India

"Our clients are car rental brands and travel operators with desks in airports and city centres from Dubai to Lisbon. Every branch competes in a different market, so it has to be tracked in its own country. We can tell a client their Heathrow desk is losing ground this week, not at the end of the quarter. One login covers the lot."

140 locations in 11 countries

Omar Haddad

Managing Director, Dunewave Digital

United Arab Emirates

FAQ

Frequently asked questions

Geo-grid tracking checks Google from a grid of points across a geographic area, then plots the results on an interactive map. Each scan runs on one engine: Google Maps (your Maps position at every point), Google Search (whether you're in the local pack's top 3, and whether an AI Overview shows and cites you) or Google AI Mode (whether it names you). Unlike a check from a single point, it shows where you show up well and where you don't, because local results change street by street.

SearchOps is built around your Google Business Profile, so you get the most from it when you have one. Geo-grid scans, the local pack, AI Overviews and AI Mode all measure how Google shows that profile, and profile management works on it directly. Service-area businesses with no shopfront qualify too: Google lets you hide your address and list the areas you serve instead. Without a profile, ChatGPT and Gemini visibility and Search Console insights still work, but the map tracking has nothing to find until the profile exists, so setting one up is the place to start.

Because they can no longer be measured reliably. Since 2025 Google has stepped up how it blocks and handles automated searches, and its own spam policies name scraping results for rank checking. Rank trackers across the industry have reported missing data and results that don't match what real customers see in the same place. Rather than report numbers we couldn't stand behind, we retired our website rank tracker. Map and local pack results are tied to a location and to the businesses near it, and remain reliable to track. For your website's own rankings, connect Google Search Console: it is Google's own data about your site, with no scraping involved.

Because we can't yet measure them as fully as ChatGPT and Gemini. On ChatGPT and Gemini we can see which businesses they recommend for a local search, who appears alongside you and the sources they cite. On Perplexity and Claude we could only tell you whether you were mentioned and which sites were cited, not how you compare with the competitors in the same answer. ChatGPT and Gemini tracking is still in beta while we refine it, and we would rather get those right before adding more engines. We plan to bring Perplexity and Claude to every plan once we can measure them properly. If you need them sooner, Enterprise customers can have them added to their contract.

No. SearchOps is hosted in the UK but works worldwide. You can run geo-grid scans, monitor reviews, and audit your Google Business Profile for any location globally. Google Maps and Google Search scans work in every country where Google Maps operates; Google AI Mode scans are available in the US, UK and India.

SearchOps puts geo-grid tracking across Google Maps, Google Search and AI Mode, ChatGPT and Gemini visibility, GBP audits and review monitoring in one platform on one monthly plan, so you are not joining up separate subscriptions to see your local search presence.

Yes, on Agency and Enterprise: your logo, brand colours and your own report sub-domain on your client reports. Every paid plan can share scan and GBP audit reports by link, and your clients need no login to view them. Custom reports can be saved as PDF or emailed on a schedule. Scan and GBP audit links always show standard SearchOps branding.

Every paid plan includes separate allowances, each sold in the unit you actually plan with. Geo-grid scans show where you appear on Google across your area, and your scan credits pay for them per point on the map: one credit a point on Google Maps, so a 21×21 scan uses 441, and two credits a point on Google Search and Google AI Mode. AI visibility is a monthly pool of checks too: one check is one prompt put to one engine, and every prompt goes to both ChatGPT and Gemini, so Pro's 3,000 checks cover about 345 prompts checked once a week, by hand or on a schedule. Every paid plan caps how many locations you can track (10 on Starter, 50 on Pro, 200 on Agency), a location can be any business, yours or not, and keywords are unlimited within that. A business that serves many towns counts as one location: each town you scan is its own scan, paid for in scan credits like any other. GBP audits and citation checks have their own monthly allowances shared across your locations (one citation check covers one branch each time you audit in Citations & Links; see the plan comparison), and agent review-reply drafts and auto-replies are included without drawing from any bucket. Reviews from a connected Google Business Profile sync automatically and cost nothing; only manual review checks on locations you haven't connected draw on a monthly allowance. Agency and Enterprise include unlimited team members; Starter and Pro are for a single user. There is no free plan: tracking, scans, AI visibility and audits start when you choose a plan.

No. Geo-grid scans, AI visibility, GBP audits and review monitoring all work without connecting. Connecting a GBP profile unlocks owner-only features that no third-party SERP tool can replicate: live Performance metrics (calls, website clicks, directions, search queries), audit ROI reports comparing before and after (Pro and above), and the ability to post review replies and Posts directly from SearchOps. You can connect optionally during onboarding or any time later from Settings.

Replies are sent to Google straight away, but Google checks every owner reply before it goes public. Most are approved within about 10 minutes, and a few can take much longer. SearchOps shows when a reply is waiting for Google's review or has been rejected, so you always know where it stands. We never auto-reply to reviews under 4 stars; those always wait for a human.

Direct from Google's Business Profile Performance API: calls, website clicks, direction requests, search and Maps impressions, plus the search queries that triggered them. These are owner-only metrics; they require an OAuth-connected profile to access. Google reports these numbers a few days behind, so every chart shows the last day Google has reported.

Start tracking your real rankings today

See where you actually rank on Google Maps, not where Google tells you. Pick the plan that fits and start tracking from day one.

Local SEO software for Google Business Profiles

Your profile is your business record. See it everywhere customers find you.

On Google

In AI answers

Reputation management

Research & analysis

One platform for your Business Profile, from the map to AI answers

Geo-Grid Rank Tracking

Google Business Profile Manager

Google Business Profile Audit

LLM Visibility Tracker

Review Monitoring & Reply

Citations & Links

Competitor Analysis

Track your visibility, from Google Maps to AI answers

Local pack and maps

Google AI Overviews & AI Mode

LLM Visibility

Chat with SearchOps in ChatGPT and Claude

Set it up once, then it runs every week

One address in, and most of the setup does itself.

One address in, and most of the setup does itself.

Every surface your customers search, in one place.

Findings arrive ranked by what actually moves you.

The plan becomes work with an owner and a date.

The client sees exactly what your work moved.

From one location to five hundred

For local businesses

For SEO professionals

For marketing agencies

For multi-location brands and enterprises

The old playbook stops at a ranking. The new era doesn't.

Most local SEO tools still measure the first column

Simple, transparent pricing

From one clinic group to 140 locations in 11 countries

Frequently asked questions

What is geo-grid rank tracking?

Can I use SearchOps if my business only has a website?

Why don't you track website rankings in Google's normal results?

Why don't you track Perplexity or Claude yet?

Is SearchOps only for UK businesses?

How does SearchOps compare to other local SEO tools?

Can I white-label reports for my clients?

How does the SearchOps pricing model work?

Do I need to connect my Google Business Profile?

Will my review reply post to Google immediately?

Where do the GBP Performance numbers come from?

Start tracking your real rankings today